Creativity in Organisations Research Group (CORG)


Researching the arts-business nexus and how creativity informs organisational and leadership development. We are an inter-disciplinary team of researchers who are working with artists in the community to facilitate artistic and design sensibilities in everything we do. We critically engage with the discourses of innovation and creativity and apply the arts to make organizational lives more rewarding and meaningful. Our work is interdisciplinary and is always engaged with industry and the community, and we collaborate with a wide range of international scholars and artists. 

Dr Damian Ruth staff profile picture

Contact details +64 (06) 356 9099  ext. 84946

Dr Damian Ruth BA(Hons), M Phil, PhD

Senior Lecturer

School of Management

Damian is a senior lecturer in strategy at Massey University, New Zealand, where he teaches undergraduate and post-graduate students and on the Executive MBA programme.

He entered academia after extended stints in journalism, editing and consulting. His early degrees from the University Cape of Town were in the arts, humanities and social sciences. His PhD (Sheffield, UK) was in education and management. He has been an academic development practitioner in the management sciences, and has lectured organizational psychology, research methods, human resources, and, since joining Massey in 2002, strategy. He has taught many subjects in a variety of contexts in several universities in different countries.

In recent years the focus has been on the role of universities and higher education, management education and development and particularly the use of art and design in developing strategic thinking, organization studies, and strategy. In the last ten years he has published over 30 refereed publications plus 37 other publications, received a teaching award, and research awards, grants and Fellowships. He is a Fellow of the Higher Education Research and Development Society of Australasia.

His current work centres on the use of the arts and design in personal development and strategic thinking and non-traditional arts-based inquiries into organizational culture. His main areas of service at Massey University are in curriculum review and developing communities of teaching practice. He is currently working towards a Graduate Diploma in Industrial Design at Massey. Damian has published poetry in little magazines for many years and is a dedicated tinkerer ('sheddie' in NZ).

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Contact details

  • Ph: +64 (06) 356 9099 x84946
    Location: 3.11, BSC
    Campus: Manawatu


  • BA(Hons) - UCT (1984)
  • M Phil - UCT (1987)
  • PhD - Sheffield (2000)

Research Expertise

Research Interests

management education and development

universities, business schools and higher education

art and creativity in management

strategic thinking

Research Opportunities

  • What is an MBA for?  (01/01/2011) An investiagtion into the motivation of Massey MBA students.
  • My Office: objects and artifacts in the academic o  (01/01/2011) An investigation into how academics arrange and decorate their offices and what this may tell us about academic life and organizational culture.


21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Creative Arts, Media and Communication Curriculum and Pedagogy (130201): Curriculum and Pedagogy (130200): Curriculum and Pedagogy Theory and Development (130202): Economics, Business and Management Curriculum and Pedagogy (130203): Education (130000):
Organisation and Management Theory (150310): Organisational Behaviour (150311)


management education and development

universities, business schools and higher education

art and creativity in management

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Consultancy and Languages


  • 2000 - Association of African Universities
    Ruth, D.W. (2000). The Stories We Tell and the Way We Tell Them: An investigation into the institutional culture of the University of the North, South Africa (Vol. Research Paper No 6). Accra: Association of African Universities.
  • 2004 - Ministry of Economic Development, NZ
    Massey, C., Elkin, G., Mallon, M., Page, C., Ruth, D. W., & Wilson, M. (2004). Framework for Building Management Capability in New Zealand. Wellington: Ministry of Economic Development and New Zealand Centre for SME Research, Massey University.
  • 2005 - Ministry of Economic Development, NZ
    Massey, C., Gawith, A., Perry, M., Ruth, D. W., & Wilson, M. (2005). Building Management Capability in New Zealand: An assessment of supply and demand. Wellington: Ministry of Economic Development and New Zealand Centre for SME Research, Massey University.
  • 2011 - Massey University
    Ruth, D.W. (2011). The Executive MBA: A report to the MBA Board of Studies, College of Business, Massey University, New Zealand

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
CoSupervisor 0 1


152.108 Management and Organization

152.200 Contemporary Management

152.702 Advanced Strategic Management

115.728 Contemporary Strategy (MBA)

I have taught from first years through to post-graduate and MBA and across strategy, general management, organization studies, organizational change, HR, and research studies.

Completed Doctoral Supervision

CoSupervisor of:

  • 2013 - Paige Edward Carlyle - Doctor of Business and Administration
    Business performance measurement in small and medium enterprises: An action research study

Publications & Projects


  • Bathurst, R. J., & Cain, T. (2013). Embodied leadership: The aesthetics of gesture. Leadership, 9(3), 358–377. 
  • Bathurst, R. J., & Cain, T. (2013). From authenticity to communitas: An ecology of leadership. In D. Ladkin & C. Spiller (Eds.), Authentic leadership: Clashes, convergences and coalescences (pp. 195–207). Cheltenham, UK: Edward Elgar.
  • Bathurst, R. J., & Edwards, M. F. (2009). Developing a sustainability consciousness through engagement with art. In J. A. F. Stoner & C. Wankel (Eds.), Management education for global sustainability (pp. 115–137). New York: Information Age Publishing.
  • Bathurst, R. J., & Edwards, M. F. (2011). Carving our future in a world of possibility: Exploring contemporary implications of the Māori-Pākehā relationship in Aotearoa/New Zealand. Tamara: Journal of Critical Postmodern Organization Science, 9(3–4), 65–76. 
  • Bathurst, R. J., Sayers, J., & Monin, N. (2007). Re-conceiving management education: Artful teaching and learning. Massey University Management and International Business Working Papers Series, 2(9), 1–20. 




For enquiries with the group, please contact Dr. Ralph Bathurst.

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