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The E&I special interest group aims to connect those involved in the research, teaching and practice of entrepreneurship and innovation. The world is changing, and the pace of change is increasing all the time. We need people to behave entrepreneurially so that New Zealand can shape what comes next, shape change, rather than merely reacting to what's already out there. Business research and education can help create opportunities, start new ventures and make new enterprises grow.
Contact details +64 (06) 356 9099 ext. 84915
Jo is Associate Head of School in the School of Management in the College of Business at Massey University (Manawatu campus). She teaches small business management and entrepreneurship, innovation and creativity and also contributes to papers within Massey's MBA programme.
My current research focus is entrepreneurship and small business management and current research projects are collaborative,
with both Massey colleagues and colleagues overseas. I am working on research funded by two recent MURF grants. One, researching internet use and social networks among small businesses and the other focussed on factors affecting the process of innovation in the development of technology-based small firms (TBSFs) in the agri-food and agri-business sectors in New Zealand. I retain an active research interest in family business and gender issues, particularly women’s experiences of entrepreneurship and small business management.
21st Century Citizenship, Resource Development and Management, Future Food Systems
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Impacts of Tourism (150601): Small Business Management (150314): Tourism (150600): Tourism Management (150603): Tourist Behaviour and Visitor Experience (150606)
Entrepreneurship, small business management, tourism, women in business.
Other relevant recent experience:
Westpac Manawatu Business Awards - Judge 2010-2014.
Visit Ruapehu - Inaugural Trustee and Trustee 2010-2012
Young Enterprise Scheme - Judge, presenter and mentor.
New Zealand Business Week.
Zonta - Evaluation panel for Jane M Klausman Women in Business Scholarship.
SIFE - Students in Free Enterprise, Faculty Mentor 2011-2012
Project Title: Cloud Computing in the Agri-food Sector: examining the influence of a disruptive technology on socio-economic outcomes and business effectiveness
Agency: Massey University Strategic Initiatives Funding 2016
Project Title: NZ Collaborative Innovation Network (NZ-CIN)
Agency: NSW Department of Trade and Investment, Regional Infrastructure and Services (NSW Trade and Investment)
Funding: $AUS 90,500
Project Title: GoBroadband – Coffs Harbour and Northern Rivers Region.
Agency: Deluxe Asia
Funding: $AUS 10,800
Project Title: An investigation of online business models and their application in emerging Asian markets
Agency: Higher Education Participation and Partnership Program Grant
Funding: $AUS 220,000
Project Title: Identifying target markets – Indigenous community directed capacity building.
Agency: Auckland Tourism, Events and Economic Development
Project: Gill, R. (PI) & Taylor, Z. (2015). Grow North: The innovation district. An assessment of the opportunities and requirements for growing an Auckland North innovation district. Project funded jointly by the Massey University Office of the Vice Chancellor and Auckland Tourism, Events, and Economic Development (ATEED).
Agency: Ngā Pae o te Māramatanga
Funding: $NZ 60,000
Project: Entrepreneurial ecosystem efficacy for indigenous entrepreneurs
Agency: Massey University Research Fund
Funding: $NZ 160,000 (pool total)
Project: Pharmacists, role identity and entrepreneurship
Sustainability in New Zealand: The Challenge for Innovation and Entrepreneurship
International Pacific Union, Palmerston North, October 2015, August 2016
Value creation and digital disruption
Plenary, British Council Entrepreneurship Research Network Workshop, Islamabad 2014
Massey University: Big Issues in Business - Entrepreneurship:
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Last updated on Thursday 09 March 2017