Entrepreneurship and Innovation Group


The E&I special interest group aims to connect those involved in the research, teaching and practice of entrepreneurship and innovation. The world is changing, and the pace of change is increasing all the time. We need people to behave entrepreneurially so that New Zealand can shape what comes next, shape change, rather than merely reacting to what's already out there. Business research and education can help create opportunities, start new ventures and make new enterprises grow.

Prof Stephen Kelly staff profile picture

Contact details +64 (06) 356 9099  ext. 86232

Prof Stephen Kelly

HoS - School of Management & Acting Associate Pro Vice-Chancellor, Executive Education & Enterprise

School of Management

Stephen commenced at Massey University in January 2016 as Professor of Strategy and Enterprise and Head of the School of Management. Previously, he was Academic Director and subsequently Managing Director of M2 Academy, Singapore, from 2013 to 2015 and prior to that Head of School and subsequently Dean of the Southern Cross Business School in Australia between 2006 to 2013. He initially joined academia from the building materials and construction sector in 1998. Stephen has published over 70 refereed articles, secured in excess of $1M in grant, project and research funding, and maintained a research focus on marketing and enterprise development.

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Contact details

  • Ph: +64 6 951 9232
    Location: BSC 2.15, Business Studies Central
    Campus: Turitea

Research Expertise

Research Interests

Entrepreneurship, innovation and regional development


Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): International Business (150308)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 3 2

Research Outputs


Trischler, J., Pervan, S., Kelly, SJ., & Scott, D. (2017). The value of co-design: The effect of customer involvement in service design teams. Journal of Service Research. , 1-26
[Journal article]Authored by: Kelly, S.
O Connor, C., & Kelly, S. (2017). Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector. Journal of Knowledge Management. 21(1), 156-179
[Journal article]Authored by: Kelly, S.
Wilde, SJ., Cox, C., Kelly, SJ., & Harrison, JL. (2017). Consumer Insights and the Importance of Competitiveness Factors for Mature and Developing Destinations. International Journal of Hospitality and Tourism Administration. 18(2), 111-132
[Journal article]Authored by: Kelly, S.
Cheng, EWL., Kelly, S., & Ryan, N. (2015). Use of safety management practices for improving project performance. International Journal of Injury Control and Safety Promotion. 22(1), 33-39
[Journal article]Authored by: Kelly, S.
Wilde, S., Aseron, J., Miller, A., & Kelly, S. (2013). Indigenous student participation in higher education: emergent thems and linkages. Contemporary Issues in Education Research. 6(4), 417-424 Retrieved from https://www.cluteinstitute.com/
[Journal article]Authored by: Kelly, S.
Bruce, M., & Kelly, S. (2013). Expectations, Identity and Affordability: The Housing Dreams of Australia's Generation Y. Housing, Theory and Society. 30(4), 416-432
[Journal article]Authored by: Kelly, S.
Cheng, EWL., Ryan, N., & Kelly, S. (2012). Exploring the perceived influence of safety management practices on project performance in the construction industry. Safety Science. 50(2), 363-369
[Journal article]Authored by: Kelly, S.
Kelly, S., & Scott, D. (2012). Relationship benefits: Conceptualization and measurement in a business-to-business environment. International Small Business Journal. 30(3), 310-339
[Journal article]Authored by: Kelly, S.
French, SN., Kouzmin, A., & Kelly, S. (2011). Questioning the epistemic virtue of strategy: The emperor has no clothes!. Journal of Management and Organization. 17(4), 434-448
[Journal article]Authored by: Kelly, S.
Fraser, M., & Kelly, SJ. (2010). The creation and growth of information technology communication (ICT) industrial clusters: The New Zealand case. New Zealand Journal of Applied Busines Research. 8(1), 15-26
[Journal article]Authored by: Kelly, S.
Johnston, J., Kouzmin, A., Thorne, K., & Kelly, S. (2010). Crisis opportunism: Bailouts and E-SCADs in the GFC. Risk Management. 12(3), 208-234
[Journal article]Authored by: Kelly, S.
Harrison, JL., & Kelly, SJ. (2010). Perceived environmental uncertainty's effect on commitment in business-to-business channels. Marketing Intelligence and Planning. 28(6), 792-803
[Journal article]Authored by: Kelly, S.
Kelly, SJ., & Kouzmin, A. (2009). Strategy beyond the box: An editorial prologue – Part 2. Journal of Management Development. 28(3), 4-5
[Journal article]Authored by: Kelly, S.
Kelly, SJ., & Kouzmin, A. (2009). Strategy beyond the box: An editorial prologue –part 1. Journal of Management Development. 28(1), 4-5
[Journal article]Authored by: Kelly, S.
Kelly, SJ., & Harrison, JL. (2009). A comparison of market entry strategies adopted by information and communication technology (ICT) firms from major and emerging software exporting nations. International Journal of Trade and Global Markets. 2(3/4), 303-316 Retrieved from http://www.inderscience.com/offer.php?id=28995
[Journal article]Authored by: Kelly, S.
Cairncross, G., & Kelly, S. (2008). Human resource development and 'casualisation' in hotels and resorts in Eastern Australia: Getting the best to the customer?. Journal of Management and Organization. 14(4), 367
[Journal article]Authored by: Kelly, S.
Kelly, S. (2007). The function and character of relationship benefits: Transferring capabilities and resources to the small firm. Journal of Small Business and Enterprise Development. 14(4), 602-619
[Journal article]Authored by: Kelly, S.
Kelly, SJ., Harrison, JL., & French, SNJ. (2006). Strategising in dynamic markets dominated by disruptive innovation: An analysis of small ICT firms. Management Development Journal of Singapore. 14(1), 28-49
[Journal article]Authored by: Kelly, S.
Chirawatthanangkoon, S., & Kelly, SJ. (2006). Identifying successful e-branding strategies in Thailand. Australasian Journal of Business and Social Inquiry. 4(1), 1-17
[Journal article]Authored by: Kelly, S.
Gillett, P., & Kelly, S. (2006). ‘Non-local’ masters games participants: An investigation of competitive active sport tourist motives. Journal of Sport and Tourism. 11(3-4), 239-257
[Journal article]Authored by: Kelly, S.
Prebble, D., & Kelly, SJ. (2005). Entrepreneurs and venture capital: Attitudes and understanding in New Zealand and Australia. New Zealand Journal of Applied Business Research. 4(2), 79-90
[Journal article]Authored by: Kelly, S.
Kelly, SJ., & Harrison, JL. (2005). So What Do I Get and Why Do I Need It: Understanding Why Small Firms Commit to Major Suppliers. Small Enterprise Research. 13(2), 60-75
[Journal article]Authored by: Kelly, S.
Hanlan, J., & Kelly, S. (2005). Image formation, information sources and an iconic Australian tourist destination. Journal of Vacation Marketing. 11(2), 163-177
[Journal article]Authored by: Kelly, S.
Kelly, SJ. (2004). Measuring attitudinal commitment in business-to-business channels. Marketing Intelligence & Planning. 22(6), 636-651
[Journal article]Authored by: Kelly, S.
Wilde, SJ., Kelly, SJ., & Scott, D. (2004). An exploratory investigation into e-tail image attributes important to repeat, internet savvy customers. Journal of Retailing and Consumer Services. 11(3), 131-139
[Journal article]Authored by: Kelly, S.
French, SJ., Kelly, SJ., & Harrison, JL. (2004). The role of strategic planning in the performance of small, professional service firms. A research note. Journal of Management Development. 23(8), 765-776
[Journal article]Authored by: Kelly, S.
Kelly, SJ., & Buultjens, J. (2003). Venture capital in regional Australia: Attitudes toward venture capital requirements among SME principals and their advisors. Australasian Journal of Business and Social Inquiry. 1(1) Retrieved from http://pandora.nla.gov.au/pan/37232/20030917-0000/www.scu.edu.au/schools/sawd/ajbsi/papers/vol1/kelly.html
[Journal article]Authored by: Kelly, S.
McFadyen, K., Harrison, JL., Kelly, S., & Scott, D. (2001). Measuring service quality in a corporatised public sector environment. Journal of Nonprofit and Public Sector Marketing. 9(3), 35-51
[Journal article]Authored by: Kelly, S.
French, SN., Kelly, SJ., & Harrison, JL. (2001). Operationalising vision and mission. Journal of Management and Organization. 7(2), 30-40
[Journal article]Authored by: Kelly, S.
Hine, D., & Kelly, SJ. (1999). Standing alone: Small business and the global market, Small Enterprise Research. Small Enterprise Research. 7(2), 66-83
[Journal article]Authored by: Kelly, S.


Kelly, SJ., Scott, J., Trischler, J., & Wojtarowicz, N. (2015). Implementing innovation policy: The function of strategic orientation, networks and relationships. In V. Vecchi, B. Farr-Wharton, R. Farr-Wharton, & M. Brusoni (Eds.) Managerial Flow. (pp. 45 - 59). New York, United States of America: Routledge
[Chapter]Authored by: Kelly, S., Scott, J.
Kunst, M., & Kelly, SJ. (2009). A study on the consumer acceptance of hybrid electric passenger vehicles in Australia. In P. Miller, & T. Marchant (Eds.) Professional doctorate research in Australia: Commentary and case studies from business, education and Indigenous studies. (pp. 145 - 154). Lismore: Southern Cross University Press
[Chapter]Authored by: Kelly, S.
Kelly, SJ. (2000). The role of relationship marketing and networking in foreign market entry and sustained competitiveness by Australian SMEs. In Advances in international marketing and global strategy. (pp. 24 - 36). Perth: Academic Press International
[Chapter]Authored by: Kelly, S.


kelly, S., Bensemann, JM., Bhide, V., Eweje, G., Imbeau, JS., Lockhart, J., . . . Warren, L. (2017). Disruptive technology in the agri-food sector: An examination of current and future influence on sustainability, bio-security and business effectiveness..
[Commissioned Report]Authored by: Bensemann, J., Bhide, V., Imbeau, J., Kelly, S., Scott, J., Taskin, N., Warren, L.
Kelly, SJ., Trischler, J., & Wilde, S. (2013). Online Delivery Models for Industrial Goods in a Chinese Context.
[Commissioned Report]Authored by: Kelly, S.
Miller, A., Aseron, J., Wilde, S., & Kelly, S. (2013). Identifying target markets: Indigenous community directed capacity building - final report.
[Commissioned Report]Authored by: Kelly, S.


Nguyen, M., Kelly, S., & Bensemann, JM. (2017). Contextual factors affecting Corporate Social Responsibility in an emerging country: A conceptual framework on the nature of the CSR concept in Vietnam. Proceedings of The 4th International Conference on Corporate Social Responsibility (CSR), Sustainability, Ethics & Governance: Responsible business for uncertain times and a sustainable future.. (pp. 357 - 376). : The 4th International Conference on Corporate Social Responsibility (CSR), Sustainability, Ethics & Governance
[Conference Paper in Published Proceedings]Authored by: Bensemann, J., Kelly, S.
Scott, J., & Kelly, SJ.Impact investing in Myanmar: An emerging economy/nascent network case study. . Vancouver, Canada
[Conference Paper]Authored by: Kelly, S.
Kelly, SJ., Scott, J., Trischler, J., & Wojtarowicz, N.Entrepreneurial development: Creating and implementing an effective innovation policy (a Local Government Authority case). . Birmingham
[Conference Paper]Authored by: Kelly, S.
Farr-Wharton, R., & Kelly, SJ.Economic development officers and the implementation of business policies in Australia. . Orlando
[Conference Paper]Authored by: Kelly, S.
Kelly, SJ., Aseron, J., Wilde, S., & Miller, A.Tertiary education indigenous engagement and collaborative innovation: An Australian perspective. . Prague
[Conference Paper]Authored by: Kelly, S.
Trischler, J., Scott, D., & Kelly, SJ.Service design: The examination of its place in service science. . Ischia, Italy
[Conference Paper]Authored by: Kelly, S.
Aseron, J., Wilde, S., Miller, A., & Kelly, SJ.Higher education participation: Highlighting the Australian Aboriginal and Torres Strait islander experience. . Maui, Hawaii
[Conference Paper]Authored by: Kelly, S.
Trischler, J., Scott, D., & Kelly, SJ.What impacts do different forms of customer involvement have on the development of services? The identification of team- and customer-related factors. . Adelaide
[Conference Paper]Authored by: Kelly, S.
Harrison, J., & Kelly, SJ.Strategic entrepreneurship: Understanding the association between proactiveness, planning and innovation within complex markets. . Kuala Lumpur, Malaysia
[Conference Paper]Authored by: Kelly, S.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 1

Current Doctoral Supervision

Supervisor of:

  • Minh Nguyen - PhD
    Current practice of Corporate Social Responsibility (CSR) and the relationship between Corporate Social Responsibility and human resource management

Completed Doctoral Supervision

Supervisor of:

  • 2017 - Hoang Nam Vu - PhD
    Relationships between Entrepreneurial Orientation and Firm Performance: The role of Family Involvement amongst Small Firms in Vietnam

Publications and Projects

Select Academic Publications

  • Trischler, J., Scott, D. & Kelly, S. (forthcoming) Co-Design – Managing Customer Involvement in Service Design Teams, Journal of Service Research. 
  • O'Connor, C., Kelly, S., (2017) Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector, Journal of Knowledge Management, vol. 21 no. 1, pp. TBA. ABDC A.
  • Kelly, S.J., Scott, J., Trischler, J., & Wojtarowicz, N. (2015) Implementing innovation policy in the local government sector: Analysing the efficacy of managerial flow, eds V. Vecchi, B Farr-Wharton, R Farr-Wharton, & M. Brusoni, Routledge, pp. 45-59.
  • Kelly, S. & Scott, D. (2012) Relationship benefits: Conceptualization and measurement in a business-to-business environment, International Small Business Journal, vol. 30, no. 3, pp. 310-339. 

  • Scahill SL, Warren L, Sayers J. (2016). Do pharmacists perceive themselves as entrepreneurs and if so how does this impact on their practice. The Institute for Small Business and Enterprise Conference. Paris, France.
  • Scahill S, Tracey M, Sayers J. (2016).  How are community pharmacy owners managing their organisation’s dual roles of being health care providers and retailers. Australian/New Zealand Association of Management Conference. Brisbane, Australia.

  • Gill, R. (2017). Entrepreneurship. In C. R. Scott & L. K. Lewis (Eds.), The International Encyclopedia of Organizational Communication. Chichester, UK: Wiley Blackwell.Gill, R. (2017). The entrepreneur in the age of discursive reproduction: From whence comes entrepreneurial identity? In T. Duening & M. Metzger (Eds.), Entrepreneurial Identity: The Process of Becoming an Entrepreneur. Edward Elgar.
  • Gill, R. (2014). ‘If you’re struggling to survive day-to-day’: Class as optimism and contradiction in entrepreneurial discourse. Organization 21, 50-67.
  • Gill, R. & Larson, G. (2014). Making the ideal (local) entrepreneur: Enterprise discourse, place, and the construction of entrepreneurial identity. Human Relations 67, 519-542.
  • Gill, R. (2013). The evolution of organizational archetypes: From the American to the entrepreneurial dream. Communication Monographs 80, 331-353.

  • Cardow, A., & Wilson, W. R. (2016). The establishment of savings banks in colonial New Zealand 1840-1907. Journal of Management History, 22(4), 371-388. doi:10.1108/JMH-06-2016-0034
  • Cardow, A. G., & Smith, R. (2015). Using Innovative Pedagogies in the Classroom: Re-storying Gothic Tales as Entrepreneur stories. Industry and Higher Education, 29(5), 1-14. doi:10.5367/ihe.2015.0268
  • Cardow, A., & Wilson, W. R. (2013). Gordon Hogg: The rise and fall of an internal entrepreneur at Databank Systems Ltd, New Zealand. Asia Pacific Journal of Innovation and Entrepreneurship, 7(1), 37-58. Retrieved from http://www.aabi.info/download/Default.aspx?classid=72902018968059904

  • Warren, L. and Smith, R., 2015. Rule-breaking and legitimacy: a failure of artful navigation?. International Journal of Entrepreneurial Behavior & Research21(2), pp.243-262.
  • Warren, L., & Scahill, S. (2016). Zeald From start-up to maturity. The International Journal of Entrepreneurship and Innovation, 17(3), 203-211.
  • Warren, L., Marangos, S. and Thomas, S. R., Open Innovation: Barriers and Opportunities is the Pharmaceutical Industry, ISBE Cardiff, 2013

Select Funding & Initiatives

Year: 2016
Agency: Microsoft
Funding: $NZ71,469.41
Project Title: Cloud Computing in the Agri-food Sector: examining the influence of a disruptive technology on socio-economic outcomes and business effectiveness

Year: 2016
Agency: Massey University Strategic Initiatives Funding 2016
Funding: $NZ26,622
Project Title: NZ Collaborative Innovation Network (NZ-CIN)

Year: 2013
Agency: NSW Department of Trade and Investment, Regional Infrastructure and Services (NSW Trade and Investment)
Funding: $AUS 90,500
Project Title: GoBroadband – Coffs Harbour and Northern Rivers Region.

Year: 2013
Agency: Deluxe Asia
Funding: $AUS 10,800
Project Title: An investigation of online business models and their application in emerging Asian markets

Year: 2012
Agency: Higher Education Participation and Partnership Program Grant
Funding: $AUS 220,000
Project Title: Identifying target markets – Indigenous community directed capacity building. 

Year: 2015
Agency: Auckland Tourism, Events and Economic Development
Funding: $150,000
Project: Gill, R. (PI) & Taylor, Z. (2015). Grow North: The innovation district. An assessment of the opportunities and requirements for growing an Auckland North innovation district. Project funded jointly by the Massey University Office of the Vice Chancellor and Auckland Tourism, Events, and Economic Development (ATEED). 

Year: 2016
Agency: Ngā Pae o te Māramatanga
Funding: $NZ 60,000
Project: Entrepreneurial ecosystem efficacy for indigenous entrepreneurs

Year: 2016
Agency: Massey University Research Fund
Funding: $NZ 160,000 (pool total)
Project: Pharmacists,  role identity and entrepreneurship

Select Seminars & Workshops

Sustainability in New Zealand: The Challenge for Innovation and Entrepreneurship
International Pacific Union, Palmerston North, October 2015, August 2016

Value creation and digital disruption
Plenary, British Council Entrepreneurship Research Network Workshop, Islamabad 2014


Massey University: Big Issues in Business - Entrepreneurship:

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