Entrepreneurship and Innovation Group


The E&I special interest group aims to connect those involved in the research, teaching and practice of entrepreneurship and innovation. The world is changing, and the pace of change is increasing all the time. We need people to behave entrepreneurially so that New Zealand can shape what comes next, shape change, rather than merely reacting to what's already out there. Business research and education can help create opportunities, start new ventures and make new enterprises grow.

Dr Bill Kirkley staff profile picture

Contact details +64 (09) 414 0800  ext. 43407

Dr Bill Kirkley

Senior Lecturer

School of Management

I have a keen interest in Strategy, Governance and Entrepreneurship, in particular the different modes of thinking required to identify and capture opportunities in the business environment. My research portfolio and plans include further anticipated studies in Entrepreneurial Behavior and the cognitive antecedents that lead to it. I am currently working with a Doctoral student gathering evidence on strategic thinking and anticipate that we will have several articles ready for publication before the end of the year. Further investigative work needs to be done in both Entrepreneurial behavior and strategic thinking. The intent is to advance a theory of Entrepreneurial behavior that enables the early identification and development of entrepreneurial talent. The intent with strategic thinking is to establish a developmental pathway for senior executives to acquire the skills and knowledge that will enable them to formulate and implement strategy more effectively.      

Bill is a Senior Lecturer in the School of Management at Massey University Albany in the areas of Strategy and Governance, Entrepreneurship and Innovation, Small Business Management and Change Management. A sought after public speaker and author of several articles on business transformation, strategy and innovation, Bill has extensive senior executive and management consulting experience in the chemical, construction, education and manufacturing sectors of industry. 

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Contact details

  • Ph: +64 9 414 0800 Extn 43407
    Location: QA 3.03, Quad Block A
    Campus: Albany


  • Diploma in Business Management - Universirty of Cape Town (1984)
  • Post Graduate Diploma in Advanced Labour Law - University of South Africa (1993)
  • Bachelor of Arts - University of South Africa (1992)
  • Master of Arts in Law and Employment Relations - University of Leicester (1999)
  • Doctor of Philosophy - Massey University (2010)

Prizes and Awards

  • 'Highly commended' award for a journal article submitted to the International Journal of Entrepreneurial Behavior and Research, from Emerald Publishing - Emerald Publishing (2017)
  • Received a 'Highly Commended' Award for a journal article - 'Entrepreneurial Behavior: The Role of Values' from the International Journal of Entrepreneurial Behavior and Research in 2017. - Emerald Publishing and the International Journal of Entrepreneurial Behavior and Research (2017)

Research Expertise

Research Interests

Most of my research takes place in the Strategy, governance and Entrepreneurship fields. I have conducted some research originally in Law and in particular Employment Law and Labour Relations. The major focus for my current research work lies in opportunity recognition as part of the Entrepreneurship process and the cognitive antecedents for strategic thinking in the Strategy space.  


Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Commercial and Contract Law (180105):
Corporate Governance and Stakeholder Engagement (150303): Entrepreneurship (150304): Human Resources Management (150305): Innovation and Technology Management (150307): International Business (150308):
Labour Law (180118): Law (180100): Law And Legal Studies (180000):
Organisational Planning and Management (150312): Quality Management (150313): Small Business Management (150314)

Research Outputs


Kirkley, WW. (2017). Cultivating entrepreneurial behavior: Entrepreneurship education in secondary schools. Asia Pacific Journal of Innovation and Entrepreneurship. 11(1), 17-37 Retrieved from http://emeraldinsight.com/
[Journal article]Authored by: Kirkley, W.
Kirkley, WW. (2016). Creating new ventures: Decision factors in new venture creation. Asia Pacific Journal of Innovation and Entrepreneurship. 11(1), 151-167 Retrieved from http://www.emeraldgrouppublishing.com/services/publishing/apjie/index.htm
[Journal article]Authored by: Kirkley, W.
Kirkley, WW. (2016). Entrepreneurial behaviour: the role of values. International Journal of Entrepreneurial Behaviour and Research. 22(3), 290-328
[Journal article]Authored by: Kirkley, W.
Miles, MP., Kirkley, WW., & Darroch, J. (2007). The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand. Journal of Research in Marketing and Entrepreneurship. 9(1), 102-116
[Journal article]Authored by: Kirkley, W.
Caitlin, S., & Kirkley, W. (2013). Business Incubators in New Zealand. Asia Pacific Journal of Innovation and Entrepreneurship. 7(2), 83-115 Retrieved from http://www.sagepub.com/journals/Journal202131
[Journal article]Authored by: Kirkley, W.
Cardow, AG., & Kirkley, WW. (2011). Are we there yet? Stagnatina in entrepreneurship teachingand practice 10 years on. Curriculum Matters. 7, 138-158 Retrieved from http://www.nzcer.org.nz/
[Journal article]Authored by: Cardow, A., Kirkley, W.
Miles, MP., Kirkley, WW., & Darroch, J. (2007). The case of Mexicali Fresh: Bringing a restaurant to New Zealand. Journal of Research in Marketing and Entrepreneurship. 9(2007)
[Journal article]Authored by: Kirkley, W.
Jackson, DJR., Barney, AR., Stillman, JA., & Kirkley, W. (2007). When traits are behaviors: The relationship between behavioral responses and trait-based overall assessment center ratings. Human Performance. 20(4), 415-432
[Journal article]Authored by: Barney, A., Kirkley, W.
Page, CA., Sayers, JG., Barney, AR., & Kirkley, BW. (2002). The impact of technology on call centres: A qualitative study of the work environment and work in retail bank call centres. International Journal of Management Literature. 2, 127-148
[Journal article]Authored by: Barney, A., Kirkley, W., Sayers, J.
Kirkley, WW. (2000). Communicating for commitment. Employment Today. (59), 34-36
[Journal article]Authored by: Kirkley, W.


Kirkley, WW. (2005). My house, my castle: Or is it really ...? Legal compliance for home-based businesses. In J. Sayers, & N. Monin (Eds.) The Global Garage: Home-Based Business in New Zealand. (pp. 91 - 108). Southbank, VIC: Thomson, Dunmore Press
[Chapter]Authored by: Kirkley, W.
Kirkley, BW. (2000). Organizational transformation and strategic success: The role of values. In Business Students Focus on Ethics. (pp. 19 - 33). New Brunswick, NJ: Transaction Press
[Chapter]Authored by: Kirkley, W.


Kirkley, W. (2010). Self-determination and entrepreneurship: Personal values as intrinsic motivators of entrepreneurial behaviour. (Doctoral Thesis, Massey)
[Doctoral Thesis]Authored by: Kirkley, W.


Kirkley, BW. (2005). Building enterprising communities through enterprise education: A preliminary report on the Northland Enterprise Teaching project (NET). Massey University.
[Commissioned Report]Authored by: Kirkley, W.


Kirkley, WW.(2014, November). Core beliefs in entrepreneurial behaviour. .
[Conference]Authored by: Kirkley, W.
Kirkley, WW. (2014, May). Managing the future worker. Presented at The Future of Work: Lessons from the Past - lessons for the Future. Auckland University of Technology.
[Conference Oral Presentation]Authored by: Kirkley, W.
Kirkley, WW. (2012, September). Cultivating entrepreneurial behaviour - entrepreneurship education in secondary schools. Presented at International Small Business Conference. Johannesburg, South Africa.
[Conference Oral Presentation]Authored by: Kirkley, W.
Cardow, AG., & Kirkley, WW. (2009). Are we there yet? stagnation in entrepreneurship teaching practice ten years on. Australian Graduate School of Entreprenurship - Regional Frontiers. (pp. 801 - 813).
[Conference Paper in Published Proceedings]Authored by: Cardow, A., Kirkley, W.


Cardow, A., & Kirkley, WW. (2011). Are we there yet? Stagnation in entrepreneurship teaching practice 10 years on. (pp. 138 - 158). : NEW ZEALAND COUNCIL EDUCATIONAL RESEARCH
[Working Paper]Authored by: Cardow, A., Kirkley, W.
Cardow, AG., & Kirkley, WW. (2008). Are we there yet? Stagnation in entrepreneurship teaching practice ten years on. In Dept of Management and International Business Research Working Paper Series: Massey University
[Working Paper]Authored by: Cardow, A., Kirkley, W.

Consultancy and Languages


  • German
    Last used: Sporadic everyday use
    Spoken ability: Average
    Written ability: Needs work
  • Afrikaans
    Last used: Sporadic everyday use
    Spoken ability: Excellent
    Written ability: Excellent
  • English
    Last used: Mother tongue
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 0 1

Courses Coordinated

Completed Doctoral Supervision

Co-supervisor of:

  • 2016 - Roger McEwan - Doctor of Philosophy
    Opening The Black Box: How Strategy Practitioners develop their practices

Publications and Projects

Select Academic Publications

  • Trischler, J., Scott, D. & Kelly, S. (forthcoming) Co-Design – Managing Customer Involvement in Service Design Teams, Journal of Service Research. 
  • O'Connor, C., Kelly, S., (2017) Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector, Journal of Knowledge Management, vol. 21 no. 1, pp. TBA. ABDC A.
  • Kelly, S.J., Scott, J., Trischler, J., & Wojtarowicz, N. (2015) Implementing innovation policy in the local government sector: Analysing the efficacy of managerial flow, eds V. Vecchi, B Farr-Wharton, R Farr-Wharton, & M. Brusoni, Routledge, pp. 45-59.
  • Kelly, S. & Scott, D. (2012) Relationship benefits: Conceptualization and measurement in a business-to-business environment, International Small Business Journal, vol. 30, no. 3, pp. 310-339. 

  • Scahill SL, Warren L, Sayers J. (2016). Do pharmacists perceive themselves as entrepreneurs and if so how does this impact on their practice. The Institute for Small Business and Enterprise Conference. Paris, France.
  • Scahill S, Tracey M, Sayers J. (2016).  How are community pharmacy owners managing their organisation’s dual roles of being health care providers and retailers. Australian/New Zealand Association of Management Conference. Brisbane, Australia.

  • Gill, R. (2017). Entrepreneurship. In C. R. Scott & L. K. Lewis (Eds.), The International Encyclopedia of Organizational Communication. Chichester, UK: Wiley Blackwell.Gill, R. (2017). The entrepreneur in the age of discursive reproduction: From whence comes entrepreneurial identity? In T. Duening & M. Metzger (Eds.), Entrepreneurial Identity: The Process of Becoming an Entrepreneur. Edward Elgar.
  • Gill, R. (2014). ‘If you’re struggling to survive day-to-day’: Class as optimism and contradiction in entrepreneurial discourse. Organization 21, 50-67.
  • Gill, R. & Larson, G. (2014). Making the ideal (local) entrepreneur: Enterprise discourse, place, and the construction of entrepreneurial identity. Human Relations 67, 519-542.
  • Gill, R. (2013). The evolution of organizational archetypes: From the American to the entrepreneurial dream. Communication Monographs 80, 331-353.

  • Cardow, A., & Wilson, W. R. (2016). The establishment of savings banks in colonial New Zealand 1840-1907. Journal of Management History, 22(4), 371-388. doi:10.1108/JMH-06-2016-0034
  • Cardow, A. G., & Smith, R. (2015). Using Innovative Pedagogies in the Classroom: Re-storying Gothic Tales as Entrepreneur stories. Industry and Higher Education, 29(5), 1-14. doi:10.5367/ihe.2015.0268
  • Cardow, A., & Wilson, W. R. (2013). Gordon Hogg: The rise and fall of an internal entrepreneur at Databank Systems Ltd, New Zealand. Asia Pacific Journal of Innovation and Entrepreneurship, 7(1), 37-58. Retrieved from http://www.aabi.info/download/Default.aspx?classid=72902018968059904

  • Warren, L. and Smith, R., 2015. Rule-breaking and legitimacy: a failure of artful navigation?. International Journal of Entrepreneurial Behavior & Research21(2), pp.243-262.
  • Warren, L., & Scahill, S. (2016). Zeald From start-up to maturity. The International Journal of Entrepreneurship and Innovation, 17(3), 203-211.
  • Warren, L., Marangos, S. and Thomas, S. R., Open Innovation: Barriers and Opportunities is the Pharmaceutical Industry, ISBE Cardiff, 2013

Select Funding & Initiatives

Year: 2016
Agency: Microsoft
Funding: $NZ71,469.41
Project Title: Cloud Computing in the Agri-food Sector: examining the influence of a disruptive technology on socio-economic outcomes and business effectiveness

Year: 2016
Agency: Massey University Strategic Initiatives Funding 2016
Funding: $NZ26,622
Project Title: NZ Collaborative Innovation Network (NZ-CIN)

Year: 2013
Agency: NSW Department of Trade and Investment, Regional Infrastructure and Services (NSW Trade and Investment)
Funding: $AUS 90,500
Project Title: GoBroadband – Coffs Harbour and Northern Rivers Region.

Year: 2013
Agency: Deluxe Asia
Funding: $AUS 10,800
Project Title: An investigation of online business models and their application in emerging Asian markets

Year: 2012
Agency: Higher Education Participation and Partnership Program Grant
Funding: $AUS 220,000
Project Title: Identifying target markets – Indigenous community directed capacity building. 

Year: 2015
Agency: Auckland Tourism, Events and Economic Development
Funding: $150,000
Project: Gill, R. (PI) & Taylor, Z. (2015). Grow North: The innovation district. An assessment of the opportunities and requirements for growing an Auckland North innovation district. Project funded jointly by the Massey University Office of the Vice Chancellor and Auckland Tourism, Events, and Economic Development (ATEED). 

Year: 2016
Agency: Ngā Pae o te Māramatanga
Funding: $NZ 60,000
Project: Entrepreneurial ecosystem efficacy for indigenous entrepreneurs

Year: 2016
Agency: Massey University Research Fund
Funding: $NZ 160,000 (pool total)
Project: Pharmacists,  role identity and entrepreneurship

Select Seminars & Workshops

Sustainability in New Zealand: The Challenge for Innovation and Entrepreneurship
International Pacific Union, Palmerston North, October 2015, August 2016

Value creation and digital disruption
Plenary, British Council Entrepreneurship Research Network Workshop, Islamabad 2014


Massey University: Big Issues in Business - Entrepreneurship:

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