Skip to Content
The E&I special interest group aims to connect those involved in the research, teaching and practice of entrepreneurship and innovation. The world is changing, and the pace of change is increasing all the time. We need people to behave entrepreneurially so that New Zealand can shape what comes next, shape change, rather than merely reacting to what's already out there. Business research and education can help create opportunities, start new ventures and make new enterprises grow.
Contact details +64 (09) 414 0800 ext. 43407
I have a keen interest in Strategy, Governance and Entrepreneurship, in particular the different modes of thinking required to identify and capture opportunities in the business environment. My research portfolio and plans include further anticipated studies in Entrepreneurial Behavior and the cognitive antecedents that lead to it. I am currently working with a Doctoral student gathering evidence on strategic thinking and anticipate that we will have several articles ready for publication before the end of the year. Further investigative work needs to be done in both Entrepreneurial behavior and strategic thinking. The intent is to advance a theory of Entrepreneurial behavior that enables the early identification and development of entrepreneurial talent. The intent with strategic thinking is to establish a developmental pathway for senior executives to acquire the skills and knowledge that will enable them to formulate and implement strategy more effectively.
Bill is a Senior Lecturer in the School of Management at Massey University Albany in the areas of Strategy and Governance, Entrepreneurship and Innovation, Small Business Management and Change Management. A sought after public speaker and author of several articles on business transformation, strategy and innovation, Bill has extensive senior executive and management consulting experience in the chemical, construction, education and manufacturing sectors of industry.
Most of my research takes place in the Strategy, governance and Entrepreneurship fields. I have conducted some research originally in Law and in particular Employment Law and Labour Relations. The major focus for my current research work lies in opportunity recognition as part of the Entrepreneurship process and the cognitive antecedents for strategic thinking in the Strategy space.
Resource Development and Management
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Commercial and Contract Law (180105):
Corporate Governance and Stakeholder Engagement (150303): Entrepreneurship (150304): Human Resources Management (150305): Innovation and Technology Management (150307): International Business (150308):
Labour Law (180118): Law (180100): Law And Legal Studies (180000):
Organisational Planning and Management (150312): Quality Management (150313): Small Business Management (150314)
Project Title: Cloud Computing in the Agri-food Sector: examining the influence of a disruptive technology on socio-economic outcomes and business effectiveness
Agency: Massey University Strategic Initiatives Funding 2016
Project Title: NZ Collaborative Innovation Network (NZ-CIN)
Agency: NSW Department of Trade and Investment, Regional Infrastructure and Services (NSW Trade and Investment)
Funding: $AUS 90,500
Project Title: GoBroadband – Coffs Harbour and Northern Rivers Region.
Agency: Deluxe Asia
Funding: $AUS 10,800
Project Title: An investigation of online business models and their application in emerging Asian markets
Agency: Higher Education Participation and Partnership Program Grant
Funding: $AUS 220,000
Project Title: Identifying target markets – Indigenous community directed capacity building.
Agency: Auckland Tourism, Events and Economic Development
Project: Gill, R. (PI) & Taylor, Z. (2015). Grow North: The innovation district. An assessment of the opportunities and requirements for growing an Auckland North innovation district. Project funded jointly by the Massey University Office of the Vice Chancellor and Auckland Tourism, Events, and Economic Development (ATEED).
Agency: Ngā Pae o te Māramatanga
Funding: $NZ 60,000
Project: Entrepreneurial ecosystem efficacy for indigenous entrepreneurs
Agency: Massey University Research Fund
Funding: $NZ 160,000 (pool total)
Project: Pharmacists, role identity and entrepreneurship
Sustainability in New Zealand: The Challenge for Innovation and Entrepreneurship
International Pacific Union, Palmerston North, October 2015, August 2016
Value creation and digital disruption
Plenary, British Council Entrepreneurship Research Network Workshop, Islamabad 2014
Massey University: Big Issues in Business - Entrepreneurship:
Page authorised by Web Content Manager
Last updated on Thursday 09 March 2017