Dr Yulong Liu staff profile picture

Contact details +64 (09) 414 0800  ext. 43405

Dr Yulong Liu PhD, MMgt, PGCert TT


School of Management

I am a Lecturer in the School of Management at Albany campus. I earned a PhD in Management from Massey University. My current research interests include the internatioalization strategies of emerging economy firms, corporate governance and innovation, and foreign direct investment in and out of emerging economies.

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Contact details

  • Ph: +64 (09) 414 0800 Ext. 43405
    Location: Room 3.12, QA
    Campus: Albany


  • Doctor of Philosophy - Massey University (2009)
  • Master of Management - Massey University (2005)
  • Postgraduate Certificate in Tertiary Teaching (2014)

Research Expertise

Research Interests

  • Firm internationalization
  • Foreign direct investment strategies of multinational enterprises
  • Corporate governance and innovation


21st Century Citizenship

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Innovation and Technology Management (150307): International Business (150308)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Completed Projects

Project Title: New wave of new players: A new look at China's outward foreign investment in New Zealand

This project examines how Chinese firms have behaved in their outward foreign investment in New Zealand and explores to what extent they present a challenge to the existing established theoretical models of multinational firms' internationalization.
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Date Range: 2013 - 2013

Funding Body: Massey University

Project Team:

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
CoSupervisor 3 0

Current Doctoral Supervision

CoSupervisor of:

  • Zhifang Zhang - PhD
    Emerging Market Firms’ Outward Foreign Direct Investment (OFDI) in New Zealand: Motivations and Perceived Reverse Spillovers
  • Herbert Sima - PhD
    An analysis of antecedents of export venture performance in the B2B scenario - the case of emerging economies
  • Lili Mi - PhD
    Determinants of Chinese MNCs' subsidiary performance -- An Integrated View

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