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Contact details +64 (06) 356 9099 ext. 83825
My current research interests include the role of alcohol as part of the entertainment experience of major sports events and the complex and sophisticated links between alcohol promotion, sports sponsorship, gendered identities and drinking cultures. I have also done work related to gender issues in sport, in particular the representation of masculinity in sport-related media and the role of cultural intermediaries (advertising producers) in creating particular sport-related ads that use themes of masculinity.
Health and Well-being
Field of research codes
Social Change (160805): Sociology (160800): Studies In Human Society (160000)
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Last updated on Wednesday 08 March 2017