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This single semester course will explore the principles of marketing management. The focus is on how to use marketing principles strategically across your organisation and ensure the overall performance of the marketing function.
It is being offered to MVM students in conjunction with Massey University’s MBA programme and will be taught through the MBA programme.
On this course you will:
This course is taught via distance learning by a recognised international expert in the field. It also has a block course in Christchurch – attendance at this block course is compulsory.
The text book is supported by a study guide that integrates personal study and reading with online activities including class discussion, library research and case-based exercises.
Lecturer: Penny Robson MBA BComm(Hons)
Penny has been a marketing practitioner for over 25 years and still maintains a presence in the management consulting industry. Her specialties include marketing, branding, change management and organizational development. As well as her current position as Marketing Lecturer at Massey University, Penny has taught marketing and management at tertiary level at other institutions both in Canada and New Zealand.
In-depth part-time study spread over 3 months
Learning materials and facilities
There is a compulsory three day block (contact) course held in Christchurch, New Zealand. This will build on the knowledge you’ve gained on the course through small group teaching, practical sessions / visits and discussions of experiences in your own practice.
It is also a great opportunity to meet those you will work with on the course, and experience the beauty of New Zealand
|New international students||Enrolments open from 1 October 2014. Please note: there is no online enrolment for this course.
Please contact Frances Little at firstname.lastname@example.org and she will facilitate the enrolment process in conjunction with the MBA office.
|New domestic students|
|Returning international students|
|Returning domestic students|
|Course start||Semester 2 start date|
|Contact course||13-15 November 2015|
|Course end||Semester 2 end date|
Please note: the above dates are subject to change
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Last updated on Friday 03 May 2019