Studying Marketing and Marketing Communication |
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Marketing |
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| The Marketing programmes provide a sound knowledge of marketing principles and their application, along with insights into thinking analytically about marketing problems. Bachelor of Business Studies (BBS) Major in Marketing Graduate Diploma in Business Studies, Endorsed in Marketing Postgraduate Courses in Marketing Marketing Bulletin refereed academic marketing journal ISSN 1176-645X The Marketing Bulletin is a refereed academic marketing journal that provides a forum for reporting research and disseminating ideas relating to the theory and practice of marketing and marketing research. The Marketing Bulletin is listed in the Australian Department of Education, Science and Training's (DEST) Register of Refereed Journals. |
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Marketing Communication |
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Majoring in marketing communication provides you with an understanding of the terminology and assumptions within marketing communication practice, along with insights into effective and ethical approaches within that discipline. You will also be able to apply central tenets of marketing communication theory to analyse and critique workplace practice. Find out about studying marketing communication at Massey University in Albany, Wellington, Manawatu and by distance learning in the Bachelor of Communication. |
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FOR FURTHER INFORMATION PLEASE CONTACT:
Albany
Elizabeth Eckhoff
Personal Assistant/Administrator
Ph: +64 9 414 0800 Ext: 9495
Fax +64 9 441 0826
Email: e.m.eckhoff@massey.ac.nz
Manawatu / Distance Learning
Te Muri Tatere-Beamsley
Programme Support Administrator
Ph: +64 6 350 5799, extn 81323
Fax: +64 6 350 5889
Email: T.M.Tatere-Beamsley@massey.ac.nz
Wellington
Nicky McInnes
School Secretary
Ph: +64 4 801 5799 extn 62280
Fax: +64 4 801 2693
Email: N.McInnes@massey.ac.nz
