156.232 Consumer Behaviour (15 credits)

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.

Requirements Requirements help

  • Prerequisite(s): 1 of 115.116, 156.200. At least 45 credits from 100 level.

Offerings Offerings help

Year Semester Mode Location
2018 Semester one full semester Internal Manawatu Campus
2018 Semester one full semester Internal Auckland Campus
2018 Semester one full semester Distance
2018 Semester one full semester Internal Wellington Campus
2018 Summer School Internal Auckland Campus

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