156.200 Marketing for Non-Marketers (15 credits)

An introduction to marketing management for students who do not intend to specialise in Marketing. The course is designed to develop an understanding of the marketing function and the application of marketing principles to the marketing of services, industrial and consumer goods, and not-for-profit organisations.

Requirements Requirements help

Offerings Offerings help

Year Semester Mode Location
2017 Semester one full semester Internal Auckland Campus
2017 Semester one full semester Distance
2018 Semester one full semester Internal Auckland Campus
2018 Semester one full semester Distance

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