156.200 Marketing for Non-Marketers (15 credits)

An introduction to marketing management for students who do not intend to specialise in Marketing. The course is designed to develop an understanding of the marketing function and the application of marketing principles to the marketing of services, industrial and consumer goods, and not-for-profit organisations.

Requirements Requirements help

Offerings Offerings help

Year Semester Mode Location
2018 Semester One full semester Internal Auckland Campus
2018 Semester One full semester Distance

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey