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An introduction to marketing management for students who do not intend to specialise in Marketing. The course is designed to develop an understanding of the marketing function and the application of marketing principles to the marketing of services, industrial and consumer goods, and not-for-profit organisations.
|2017||Semester one full semester||Internal||Auckland Campus|
|2017||Semester one full semester||Distance|
|2018||Semester one full semester||Internal||Auckland Campus|
|2018||Semester one full semester||Distance|
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