156.233 Marketing Research (15 credits)

A study of the collection, analysis and interpretation of marketing information. Topics covered in the course include research methodology, experimentation, sampling, questionnaire design and the role of marketing research in managerial decision-making.

Requirements Requirements help

  • Prerequisite(s): 1 of 115.116, 156.200. At least 45 credits from 100 level.

Offerings Offerings help

Year Semester Mode Location
2017 Semester Two full semester Internal Manawatu Campus
2017 Semester Two full semester Internal Auckland Campus
2017 Semester Two full semester Distance
2018 Semester Two full semester Internal Manawatu Campus
2018 Semester Two full semester Internal Auckland Campus
2018 Semester Two full semester Distance

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