156.237 Marketing Communication and Advertising (15 credits)

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.

Requirements Requirements help

Offerings Offerings help

Year Semester Mode Location
2018 Semester One full semester Internal Manawatu Campus
2018 Semester One full semester Internal Wellington Campus
2018 Semester One full semester Distance
2018 Semester Two full semester Internal Auckland Campus

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