156.340 Customer Intelligence (15 credits)

This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.

Requirements Requirements help

  • Prerequisite(s): 156.233. At least 45 credits from 200 level.

Offerings Offerings help

Year Semester Mode Location
2017 Semester Two full semester Internal Auckland Campus
2017 Semester Two full semester Distance
2018 Semester Two full semester Internal Auckland Campus
2018 Semester Two full semester Distance

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