156.700 Essentials of Marketing (30 credits)

A study of the theory and practice of marketing. This course is designed for graduate students to provide a comprehensive knowledge in marketing.

Note(s): This course will not be available for students who have passed more than one introductory marketing course.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Offerings Offerings help

Year Semester Mode Location
2018 Semester One full semester Block Auckland Campus
2018 Semester One full semester Distance
2018 Semester Two full semester Block Auckland Campus
2018 Semester Two non-standard Block Auckland Campus

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