156.742 Advanced Consumer Behaviour (30 credits)

A study of the changing nature of consumer behaviour in a dynamic environment. Cognitive models and modes of information processing are studied in relation to various aspects of marketing management. How the study of consumer behaviours is used by academics, practitioners and policy makers is explained.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Offerings Offerings help

Year Semester Mode Location
2017 Semester Two full semester Distance
2017 Semester Two non-standard one Block Auckland Campus
2018 Semester Two full semester Distance
2018 Semester Two full semester Block Auckland Campus

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