156.744 Advanced Marketing Research and Analysis (30 credits)

The focus is on the rationale for marketing research, the steps involved in marketing research and the type of methodologies used in qualitative and quantitative marketing research. Interpretation of results as well as analysis of data in marketing research is included.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Offerings Offerings help

Year Semester Mode Location
2017 Semester Two full semester Distance
2017 Semester Two full semester Block Auckland Campus
2018 Semester Two full semester Block Auckland Campus

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