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The focus is on the rationale for marketing research, the steps involved in marketing research and the type of methodologies used in qualitative and quantitative marketing research. Interpretation of results as well as analysis of data in marketing research is included.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
|2018||Semester Two full semester||Block||Auckland Campus|
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