156.761 Customer Insights (30 credits)

A solid grounding in computerized approaches for obtaining insights on existing and potential customers. For existing customers, the link between marketing activities and customer lifetime value is assessed through the computer-based analysis of internal (within-organization) data on customer transactions and company records. To understand potential customers, external (outside-organisation) data (e.g., online data, census data) are collected through automated computer scripts and utilised to identify business opportunities. The course also covers computer-based techniques for segmenting customers.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Offerings Offerings help

Year Semester Mode Location
2017 Semester Two full semester Block Auckland Campus
2018 Semester Two full semester Block Auckland Campus
2018 Semester Two full semester Block Wellington Campus

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