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A study of the theory and practice of effective product buying from suppliers, and the planning of product range construction and execution of merchandising the range to the customer in the retail environment. The course critically evaluates models of retail buying, category management and product range planning and explores their impact in both traditional retail and e-commerce contexts.
|2017||Semester Two full semester||Internal||Auckland Campus|
|2017||Semester Two full semester||Distance|
|2018||Semester Two full semester||Internal||Auckland Campus|
|2018||Semester Two full semester||Distance|
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