Bachelor of Arts (Business Psychology)

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Business and psychology - your powerful career combination

Combine your strong business sense with deep insights into human behaviour, and you’re all set for an amazing career.

Find out more about the Bachelor of Arts parent structure

What is it like?

Stand out from the crowd

Massey’s BA (Business Psychology) draws on leading expertise from business and psychology to set you apart from the rest. The BA (Business Psychology) is taught in collaboration by psychology and business lecturers and applies psychology to the world of business. It will develop your understanding of how people affect and are affected by, organisational culture, human resources and management. Your understanding of human attitude and behaviour will be a distinct advantage in your ability to drive business growth.

The only programme of its kind in New Zealand

People are integral to the success or failure of any business. Massey is the only New Zealand university offering a major that combines psychology with the human side of business.

Use your skills to excel in business

Enhance your employability with a powerful skill-set. By studying business psychology within an arts degree, you will gain a comprehensive knowledge of business and psychology, as well as broad transferable communication and analytical skills integral to any career. This diverse mix of skills will enhance both your work-readiness and your world-readiness.

Massey is ranked in the world’s top 250 universities for psychology by the Quacquarelli Symonds (QS) ranking.

A good fit if you:

  • Want to help businesses improve their team culture
  • Want to know what makes you and other people tick
  • Want the flexibility to follow your passions
  • Have wide-ranging interests
  • Seek new solutions to problems

Careers

Where can a BA (Business Psychology) take you?

Business psychologists often work as consultants. They often meet with business leaders and management to assist with improving personnel strategies, including hiring methods and training programmes, and evaluating the success of the organisational structure.

Our graduates work as:

  • Human resources managers
  • Real estate account managers
  • Employment consultants
  • Careers counsellors
  • Training and development providers
  • Human factor researchers
  • Retail directors

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