Bachelor of Engineering with Honours (Engineering and Innovation Management)

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Engineering with a more commercial outlook

Learn the skills to successfully take your engineering skills into the commercial world.

Find out more about the Bachelor of Engineering with Honours parent structure

What is it like?

Industry needs talent led innovation - engineers who have a well-developed ability to integrate their technical engineering skills with their enterprise skills to commercialise technical products/processes.

This degree will teach you how to draw on specialised technical engineering knowledge and give you experience in management, finance, sales, marketing, manufacturing and project management. This will see you well placed to provide leadership to take companies to the next competitive level.

What will differentiate you from others?

Together with a sound technical base (either from a chemical, electronic or mechatronic basis) you will learn how to draw on your specialised engineering knowledge in the methods of engineering analysis and design and have:

  • A strong ability to effectively manage projects within a commercial environment; utilising your enhanced communicative and facilitating skills, to get the most from finance, sales, marketing, manufacturing and suppliers.
  • A core capability to take new products to market
  • A strong grasp of the technical challenges companies face, yet with an understanding of what these means in the global commercial world

Earn more

A Ministry of Education report, undertaken over nine years, showed that those who complete a qualification in a science, technology, engineering or mathematics field of study have high relative earnings after they complete their study. Earnings can be substantially more than other graduates. Engineering and building-related fields have the largest earnings premiums over the national median of young graduates.

Preparing for study

If you do not have the required subjects Massey University offers various engineering preparatory pathways which will bring you up to the necessary standard. Talk to us to find out more.

Massey used to offer a ‘product development’ major, however this qualification has now superseded this. If you are interested in product development, the Engineering and Innovation Management major is for you!

A good fit if you:

  • Have a passion for turning ideas into reality
  • Would like to gain not just engineering skills, but the knowledge of how to turn products into commercial successes
  • Like to be a creative problem-solver and lead product design and development projects
Jonathan Sng
Bachelor of Engineering with Honours
Product Development Engineer - Fisher & Paykel Healthcare

“The opportunity to work with new technologies such as laser cutters and 3d printers, as well as working on multi-disciplinary team projects, meant I was able to build a very strong portfolio and also develop new technical skills.…”

"Leaving high school, I had a passion for design and also had strengths in physics and maths. Massey University offered the product development engineering specialisation (now Engineering and Innovation Management) that combined those areas of interest!

The experiences from team-based projects has definitely been applicable to my current career. I am currently working with many teams and the collaboration, team work, communication and project management have been key.

I am currently a Product Development Engineer at Fisher and Paykel Healthcare. My main role is to bring products from their initial concept through to a final marketable product. I am involved in generating ideas, prototyping, testing and preparing the final mask design for manufacture. This involves working closely with my team and collaborating with other teams and stakeholders to tackle problems and create innovative solutions to improve the lives of patients across the world.

I enjoy FPH’s modern culture and open office environment, which encourages upskilling, asking questions and having work-life balance. It allows me to keep learning and pushing myself."


The manufacturing industry needs you!

“Engineering graduates with a mix of engineering, innovation and business skills will be critical to the success of the manufacturing firms employing them. Manufacturers tell us they like to employ people with a mix of practical as well as theoretical knowledge.

The most successful manufacturers are offering services to their customers so ‘soft skills’ matter too. This major looks like it ticks a lot of those boxes”.

Catherine Beard, Executive Director, Manufacturing NZ

What type of companies employ these graduates?

Typically you would work in any industry that designs and manufactures products. Companies that could:

  • Have fewer than 20 employees and generally find it difficult to employ just engineering specialists (i.e. mechanical, electronics, etc.) and need a specialist who has the technical expertise and commercial acumen
  • Be a larger company that has a significant pool of internal engineering specialists that need complementary management and commercial capability to direct and integrate small to medium projects
  • Be looking for a strong technical yet entrepreneurial injection into their business

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