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The Master of Management will increase your business knowledge to help move your career in a new direction. Gain a new, in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s.
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You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.
This masters requires you to have an undergraduate degree, but this does not have to be in a business subject.
Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #11 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.
You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.
Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.
The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.
Massey University’s business and management studies rank in the top 250 in the world (by QS (Quacquarelli Symonds). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.
Management involves both being able to work independently and making management decisions, but also being able to work with and direct teams of people. Those people could be within your organisation, or external clients and stakeholders. The Master of Management study programme works with you to help develop these skills as well as specialist business capability in your endorsement of choice.
The Master of Management is a rigorous programme, where students are expected to achieve at a high level. This is reflected in the quality of our graduates, and contributes to the reputation of the qualification.
If you wish to progress to a PhD upon completion, you should enrol in a Master of Business.
Postgraduate study is hard work but hugely rewarding, empowering you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but you will find that this programme demands more in-depth and independent study.
Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise.
You can complete this qualification in 1.5 years of full-time study. If you study part-time the qualification takes between 2.5 and five years.
“Having a Masters of Management has given me a great advantage as it set me apart from other candidates getting me the position that I wanted, without having had a lot of work experience…”
To do my postgraduate studies, I was looking at the three universities in Auckland that were offering the program that I wanted to do.
Initially, I was leaning more towards choosing the University of Auckland to do my postgraduate studies, as I was told that the institution was more widely recognised. In the end, Massey University was the obvious choice as it was located on the North Shore leading to much lower accommodation and transport costs allowing me to focus more time on my studies.
Massey University also had a lot of distance learning courses which is something that I found useful which allowed me to study at my own time and pace. I also liked that at Massey University, the class sizes were reasonable allowing for some interesting interactions and discussions with the lecturers.
In the second year of the master’s programme I was able to conduct a project that involved a large amount of independent research with support available when needed. The research project gave me some very useful project management skills.
I graduated with a Masters of Management in marketing in 2012 and found a job soon after as a 'Key Account Manager' for one of the largest car distributors in Europe, supporting 50 car dealerships in Switzerland. Since then I have moved on to become a Business teacher in China.
Essentially, having a Masters of Management has given me a great advantage as it set me apart from other candidates getting me the position that I wanted, without having had a lot of work experience.
A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!
International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.
A Ministry of Education report found that:
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