Master of Management (Marketing)

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The Master of Management will increase your business knowledge to help move your career in a new direction. Gain a new, in-depth understanding of marketing. You don’t have to have a qualification in business to undertake this master’s.

Find out more about the Master of Management parent structure

What is it like?

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s Master of Management (Marketing) will give you the in-depth knowledge and skills you need.

This masters requires you to have an undergraduate degree, but this does not have to be in a business subject.

Join the leaders in marketing education

Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #11 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.

You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management studies rank in the top 250 in the world (by QS (Quacquarelli Symonds). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Develop appropriate management work styles

Management involves both being able to work independently and making management decisions, but also being able to work with and direct teams of people. Those people could be within your organisation, or external clients and stakeholders. The Master of Management study programme works with you to help develop these skills as well as specialist business capability in your endorsement of choice.

Rigorous study

The Master of Management is a rigorous programme, where students are expected to achieve at a high level. This is reflected in the quality of our graduates, and contributes to the reputation of the qualification.

If you wish to progress to a PhD upon completion, you should enrol in a Master of Business.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding, empowering you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but you will find that this programme demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise.

Take less of your time

You can complete this qualification in 1.5 years of full-time study. If you study part-time the qualification takes between 2.5 and five years.

A good fit if you:

  • Already have an undergraduate degree (business or other major), and would like to study marketing in more depth
  • Would like to learn the skills that will help progress your career into a marketing management role or a higher level of marketing management
  • Are interested in a professional practice qualification that is primarily a taught programme
Martin Mahler
Master of Management (Marketing)
Graduated in 2012
Business lecturer

“Having a Masters of Management has given me a great advantage as it set me apart from other candidates getting me the position that I wanted, without having had a lot of work experience…”

To do my postgraduate studies, I was looking at the three universities in Auckland that were offering the program that I wanted to do.

Initially, I was leaning more towards choosing the University of Auckland to do my postgraduate studies, as I was told that the institution was more widely recognised. In the end, Massey University was the obvious choice as it was located on the North Shore leading to much lower accommodation and transport costs allowing me to focus more time on my studies.

Massey University also had a lot of distance learning courses which is something that I found useful which allowed me to study at my own time and pace. I also liked that at Massey University, the class sizes were reasonable allowing for some interesting interactions and discussions with the lecturers.

In the second year of the master’s programme I was able to conduct a project that involved a large amount of independent research with support available when needed. The research project gave me some very useful project management skills.

I graduated with a Masters of Management in marketing in 2012 and found a job soon after as a 'Key Account Manager' for one of the largest car distributors in Europe, supporting 50 car dealerships in Switzerland. Since then I have moved on to become a Business teacher in China.

Essentially, having a Masters of Management has given me a great advantage as it set me apart from other candidates getting me the position that I wanted, without having had a lot of work experience.


Stand out from the rest

A master's helps you stand out in the employment market. But postgraduate qualifications are becoming more common - a Public Relations Institute of New Zealand study showed that over 40% of PR practitioners now have a postgraduate degree. Now is the time to undertake this qualification!

Sought after by employers

International trends are for employers to reward postgraduate study well, especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.

Earn more

A Ministry of Education report found that:

  • Earnings and employment rates increase with the level of qualification completed
  • Five years after leaving study, most young domestic graduates will be earning above the national median earnings
  • Young masters graduates earn 86 per cent more than the national median
  • Good careers are associated with better health, better wellbeing and more satisfying lives

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