Bachelor of Business (Economics)

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Become a business leader of the future

Economics has a huge impact on the way the world works — find out how to make the best of what we have and how we can improve on it.

Find out more about the Bachelor of Business parent structure

What is it like?

Like most of life’s important questions, economics focuses on complex interrelationships. It’s about how a change in one area will have repercussions elsewhere. An economics degree from Massey will provide you with ways of thinking about the world, how to make the best of what we have and how to improve on it.


Massey’s Bachelor of Business (Economics) gives you lots of flexibility in the subjects that you study. You will gain a strong grounding in economic theory as well as a broad understanding of the core elements of business such as accountancy, finance, marketing and management.

Choose a specialisation

You can specialise in areas including quantitative methods, international trade, resource and environmental economics, financial economics, managerial economics and public policy.

Sought-after by employers

Massey’s economics programme has been acknowledged by industry for its quality and content. Our graduates are sought-after by major public and private sector employers and many are now placed in prestigious organisations within New Zealand and around the world. The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee.

The Bachelor of Business at Massey University will give you many skills you can use in many different types of businesses, in New Zealand and around the world. You will be someone that has a sound base in the business fundamentals of accounting, economics, finance, management, marketing, law and communication.

Massey Business School is ranked in the top 2% globally.

Massey University’s business and management studies and its economics and econometrics programmes in the top 250 in the world (by QS (Quacquarelli Symonds).

We are also ranked in the top 150 universities worldwide for business administration and finance programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

A focus on economics

If you know you would like to focus on economics, consider Massey’s Bachelor of Applied Economics which has a more detailed economics study programme. The economics major in the Bachelor of Business gives you a broad and well-rounded education in business. You’ll get a strong grounding in economics, but in a programme that is less rigorous and specialised than the Bachelor of Applied Economics.


There are a large number of scholarships available to first year and current Massey University business students including hardship and sports-related scholarships.

Our Future Leaders Scholarship is a prestigious scholarship to recognise emerging leaders enrolling in full-time business and agricommerce programmes at Massey University.

A good fit if you:

  • Would like to figure out how to make the world a better place
  • Enjoy working with numbers
  • Think analytically and logically


The skills and knowledge of trained economists are highly sought after by the public and private sector, large and small firms, large international agencies, schools and universities, economic policy makers and social organisations. The following list are examples of some of the options open to you:

  • Agricultural economist
  • Business analyst
  • Economic consultant
  • Energy research officer
  • Environmental economist
  • Financial policy advisor
  • Health economist
  • International economist
  • Institution development coordinator
  • Microeconomics analyst
  • Trainee dealer

Treasury, the Reserve Bank and the World Bank all recruit economics graduates. However, on graduating in economics you are not restricted to a career as an ‘economist’. Your economics degree can be the gateway to employment in many other areas, like management, planning, politics, education, finance and banking, and journalism and the media. You can design your economics major to meet your interests and career objectives.

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