Bachelor of Business (Entrepreneurship and Innovation)

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Discover what entrepreneurs do

Through Massey’s BBus (EI) you will learn what entrepreneurs do - then find out how to identify opportunities, create new ventures, new products and new services.

Find out more about the Bachelor of Business parent structure

What is it like?

Whether you have your own great ideas or would like to help organisations grow, the Bachelor of Business (Entrepreneurship and Innovation) will help you learn what you need to know to become an entrepreneur, or help others think more creatively and innovatively.

New Zealand needs entrepreneurs who can take innovative ideas to the world.

Turning ideas into reality

In the BBus (EI) you will develop the expertise you need to take a realistic approach to recognising and developing opportunities, turning good ideas into reality.

Real world learning

At Massey you will not only learn how to become an entrepreneur, you’ll get the chance to develop your own ideas in a supportive environment. We have a well-established internship programme where you will be placed with a business and work on a real organisational objective as part of your qualification.

Our lecturers have real-world experience in entrepreneurship and innovation and will guide you in connecting with the right networks.

Many of our students have gone straight into starting their own businesses after graduating.

Leading New Zealand - and the world

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management programme has been ranked in the top 200 universities in the world by QS (Quacquarelli Symonds). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our lecturers are active researchers, bringing the most relevant developments in business theory and practice to your study.

What will you learn?

An entrepreneurship and innovation business degree from Massey will provide a thorough understanding of entrepreneurship and innovation, equipping you with the skills to be a part of the start-up community. Also, you will develop an entrepreneurial mindset that can be applied in any setting, not just the creation of your own new business. Perhaps a social or community-focused enterprise, entrepreneurship within the public sector, within an existing organisation, or your own business.

You will learn how entrepreneurship is enacted in different contexts: areas such as agriculture, technology, health care and the arts.

Sought-after by employers

The skills you will learn in the Bachelor of Business (Entrepreneurship and Innovation) will be applicable across the business world.

You may be interested in starting your own business. Perhaps you want to expand an existing enterprise. You may be interested in helping entrepreneurs and small businesses get started and succeed. Or you may want to know more about how creative, innovative people can be motivated.

Thinking creatively, learning how to make the most of opportunities, identifying issues and solutions - these are all essential skills for careers in many areas of business.


With eight core courses, Massey’s BBus gives you more opportunities to spend more time focusing on your areas of interest. You may want to do more courses in business. Or in the arts or sciences. If you are an international student you could study English language courses. You can work on what you know are your strengths, or fill in gaps in your knowledge and skills. You will become a graduate with a well-rounded, relevant knowledge base ready to take on the working world!


There are a large number of scholarships available to first year and current Massey University business students including hardship and sports-related scholarships.

Our Future Leaders Scholarship is a prestigious scholarship to recognise emerging leaders enrolling in full-time business and agricommerce programmes at Massey University.

A good fit if you:

  • Are interested in developing your ability to think creatively and innovatively
  • Would like to start your own business
  • Work within an existing organisation and want to help business growth
Katie Hammond
Bachelor of Business Studies
(Management) (Enterprise Development)
Graduated in 2006
Founder and Owner - KTea

“I don’t think I’d be where I am today without that degree…”

I always wanted my company to be Fairtrade and I had been studying social entrepreneurship at university, and I really wanted to do something that was good and sustainable. I’ve got a really good grounding in business and that theoretical learning you get from university. I don’t think I’d be where I am today without that degree.

While studying business at Massey, Katie did an assignment examining the New Zealand market for fair trade loose-leaf tea. It became quickly clear that there was a glaring gap, which she filled with a product she calls KTea.

In 2013 she won the New Zealand Fairtrade Product Awards Small Company award.

Starting off small, Miss Hammond began selling at the City Market and Underground Craft Market in Wellington in 2010, and was ordering tea in three-kilogram boxes from a third-party supplier in Australia. Now she imports 100-kilogram boxes of fair trade black and green teas direct from the first certified organic tea garden in the world in Sri Lanka, with South Island herbs mixed in to make her unique flavour combinations.

Stockists include five Wellington cafes, two supermarkets and specialist fine-foods retailers Moore Wilson’s, Commonsense Organics and Urban Harvest.


If you want to create a new venture, grow your enterprise, or assist others in developing theirs, then the Bachelor of Business (Entrepreneurship and Innovation) is the programme for you. Our past students include people working in the careers listed below.

  • Small business managers and owner-operators
  • Entrepreneurs and new venture initiators
  • Project managers and corporate development managers
  • Educators and trainers
  • Industry and central government policy advisors
  • Innovators and intrapreneurs in larger corporations
  • Consultants, advisors, and development agency professionals
  • Industry and Central Government policy advisors
Join the engine of the new New Zealand

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