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Learn the ins and outs of consumer demand to lead the way in marketing the world’s future innovations.
Find out more about the Bachelor of Business parent structure
Marketing is a key function for all businesses. It is the difference between having great products and services, and selling those products and services to the people that need them. By giving you sound knowledge of marketing principles, how to apply them and how to evaluate them, Massey’s Bachelor of Business (Marketing) will teach the ins and outs of consumer demand to lead the way in marketing the world’s future innovations.
Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #11 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.
You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.
Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.
By giving you sound knowledge of marketing principles, how to apply them and how to evaluate them, Massey’s Bachelor of Business (Marketing) will teach you how to take great ideas and turn them into great profits for your employers.
Your marketing major will cover all the essential components of marketing including consumer behaviour, marketing management, strategy, research and analysis.
When you have completed your studies you’ll be a real asset to your employers because you’ll ‘hit the ground running’. You’ll know how to think and act on challenges facing the 21st century business world.
The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee.
The Bachelor of Business will give you many skills you can use in many different types of businesses, in New Zealand and around the world. You will be someone that has a sound base in the business fundamentals of accounting, economics, finance, management, marketing, law and communication.
During your studies you will have the opportunity to present marketing proposals to community groups and learn from guest industry lecturers to gain real-world experience and insight relevant to today’s society. Solve the problems of the business world.
We combine marketing training with marketing science to develop your critical thinking and analytical skills. You will be able to take the issues organisations (or your own business) face, creatively consider how to address them and implement your solutions with style.
The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.
Massey University’s business and management studies ranks in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.
Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study.
Our Future Leaders Scholarship is a prestigious scholarship to recognise emerging leaders enrolling in full-time business and agricommerce programmes at Massey University.
“You cannot leave a lecture here without feeling really excited about the subject you're learning about…”
I really wanted to do a business degree, but the choices were numerous - I had heard so much about each university's business programme, but I was very confused as to how I should decide which one to pick. I wanted a place where I would feel comfortable and at home, but also one that gave me a top-class education.
I strongly considered other universities, and I'm sure that many of them are also great institutions, but what turned me off was how far away they were, and their environments. Massey Auckland was so close to where I had always lived (Warkworth) that it seemed crazy to not have it as my first choice. The open days Massey held showed me what a pleasant environment it was - none of the stress, crowds, and fast pace of the inner city universities, but still right next door to Albany, and not far away from the central city at all! I had also heard that the lecturers at Massey were fantastic from some other students at the university I had met.
What sold me on Massey was when I found out about their conjoint Business/Arts programme. It gave me the perfect opportunity to pursue what I loved in business (Marketing), and all the other fascinating subjects I was beginning to show interest in, covered by Massey's arts programme. Although it was a four year degree, up from the three years of a regular bachelor's, it made a lot of sense for me. I was hugely excited to be studying all my favourite subjects in an environment that really made me feel at home.
I loved the relaxed atmosphere here at Massey, and feeling of community provided by all the staff and students. The School of Communication and Journalism ran many of my favourite papers, and their lecturers stunned me with their enthusiasm. You cannot leave a lecture here without feeling really excited about the subject you're learning about. Of course, each lecturer believes their particular subject area is the solution to all the world’s problems, but their passion is infectious, and soon I found myself thinking on exactly the same page as them. All the lecturers in the CJM school showed incredible expertise.
My internship has been helped immeasurably by the education I've had here. I'm right up with the play on all the concepts my boss uses, and I'm able to give him professional feedback on his marketing plans. I'm really excited to head into the working world, and I know my degree is going to be the key to my success.
Whatever you do with your future, marketing is certain to enhance your career prospects. What’s more, if you want to set up your own business one day, it will be your marketing training that will make it happen - it’s a key element in all business activity.
This marketing major prepares you for not just marketing jobs, but also for senior positions in most areas of business, academia, and the public sector. You could also take your skills and use them to start up your own business. Massey marketing graduates have a great reputation and are keenly sought after by employers. Almost every sector needs people who have marketing skills.
You could find work in business or non-profit organisations in a huge range of industries.
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