Master of Business Studies (Marketing)

Apply now! ▸

Fees calculator

Get an estimation of the fees payable for your chosen study programme.

Estimate fees

Workload tool

Determine how much time you will need each week to complete your studies.

Estimate workload

Regulations

See the regulations and courses for this programme.

View regulations

Entry requirements

Applicants for the MBS will have met the University admission requirements as specified; and have been awarded or qualified for a relevant Bachelor’s degree or equivalent qualification, having achieved a grade average of at least a B- in the highest level courses.

Students must gain admission as being eligible to proceed into this programme.

For general entry requirements see Massey University entry requirements.

Master of Business Studies (Marketing) structure

Pathway 1 - 60 credit Research Option

Part 1

Compulsory course:
156.776 Research Methods in Marketing
(note this is only available by Block Mode at Auckland; if you are unable to attend the compulsory block courses please contact the School of Communication, Journalism and Marketing);

And
90 credits selected from:
156.700 Essentials of Marketing
156.742 Advanced Consumer Behaviour
156.756 Digital Marketing
156.757 Marketing Strategy
156.758 Advanced Social Marketing
156.775 Theory and Models of Marketing

Part 2

60 credits from:
156.893 Research Report (or 115.894 Research Report Part 1 and 115.895 Research Report Part 2)

For progression from Part One to Part Two, candidates must have achieved a minimum B- grade average over 60 credits of the Part One courses, including the compulsory courses.

Or

Pathway 2 - Thesis Option

Part 1

Compulsory course:
156.776 Research Methods in Marketing
(note this is only available by Block Mode at Auckland; if you are unable to attend the compulsory block courses please contact the School of Communication, Journalism and Marketing);

And
30 credits selected from:
156.700 Essentials of Marketing
156.742 Advanced Consumer Behaviour
156.756 Digital Marketing
156.757 Marketing Strategy
156.758 Advanced Social Marketing
156.775 Theory and Models of Marketing

Part 2

156.899 Thesis (or 156.897 Thesis 120 Credit Part 1 and 156.898 Thesis 120 Credit Part 2)

For progression from Part One to Part Two, candidates must have achieved a minimum B- grade average over 60 credits of the Part One courses, including the compulsory courses.

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey