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With a Massey BA, you can focus on subjects that you enjoy, while learning to be a creative, critical and independent thinker. You’ll also get the valuable skills today’s employers are looking for.
A Massey BA is your passport to discovering, questioning and understanding what it means to be human, across societies and civilisations past and present. Celebrate and learn from humanity – our ever-evolving richness and diversity, our conflicts and cataclysms, our triumphs of art and knowledge.
Our refreshed BA will deliver what you – and employers - are looking for. How do we know? We asked hundreds of employers and Massey graduates about the value of a BA and designed a core curriculum based on their responses.
Our BA core curriculum is designed to:
In the global marketplace of the future, people who thrive in ever-changing environments will be in demand. Massey’s refreshed BA will explicitly develop your skills in critical thinking, communication and problem-solving. Your ability to engage effectively with others, and contribute to society in positive and meaningful ways, will be more important than ever. You’ll graduate ready to take on the world.
You’ll be introduced to new ways of making sense of the world. Your assumptions and ideas will be challenged. Your ability to make informed choices, evaluate evidence and construct reasoned arguments will be strengthened. And you will use your intellect and imagination to generate imaginative solutions to complex local and global challenges.
If studying on campus is not an option for you, Massey’s distance learning offering is a great choice. Or you could combine the two, taking some courses on campus and some by distance. Massey is a world leader in distance education. You will experience multi-modal interactive learning platforms and 24/7 library services. Your study will fit with your lifestyle and your commitments. Whatever your circumstances, we've got you covered.
“I gained an ability to structure arguments and think critically - two essential skills that I use daily in my professional life…”
From a young age I was convinced I wanted to be a journalist. I’d dabbled in a little bit of news writing at high school and thought it would make for an interesting career. I chose to study a Bachelor of Arts because of the broad base of knowledge it provides. Despite my writing ambitions, I knew it was sensible to keep my options open and gain a degree that would act as a strong base for a range of future opportunities.
My three years at Massey were a mind-opening array of pouring over great literature texts and delving into the classics, history and the media. I gained an ability to structure arguments and think critically - two essential skills that I use daily in my professional life.
Upon graduating I pursued my journalistic career and worked briefly with the Manawatu Evening Standard. From there I was News Editor for Massey’s Chaff magazine and I even spent time with Massey’s External Relations team. As my career developed I moved more towards public relations roles, working for HortResearch in New Zealand and then at one of the UK’s leading business schools, Cass Business School. During my time at Cass I put in place a strategy which saw public relations used as the primary mechanism for brand-building. Over a five year period the School went from having a little-known reputation to being the second most quoted business school by the British media today.
While at Cass I was fortunate enough to be sponsored to do a Master of Business Administration, studying part-time over two years. This experience provided the impetus for starting Mana Communications. As a youngster I always had various business ventures and schemes on the go to earn money and the MBA provided the encouragement and tools to leave my comfortable salaried job. After carrying out a feasibility study into my first textiles-based business idea, I established it wasn’t viable for that time and place in London. It was a valuable exercise and following this I settled on starting a communications agency and have never looked back.
There was a steep learning curve during my first few years at Mana, particularly because I had no previous experience working as a consultant. Overtime, and with lots of help from mentors and friends, I figured out how to run a business, how to grow a business and how to deliver valuable work for clients. At first it was terrifying not receiving a monthly pay cheque but I quickly adapted. These days I have a team in London and Sydney and we work with clients from all over the world, such as, the University of Oxford, American Express and the Australian School of Business, University of New South Wales.
One of the best things about running my own business (apart from being my own boss) is having the freedom to align my work with my values and the excitement that comes from growing a new venture. A big focus at the moment is developing and expanding our pro bono (non-paid for) offering. It’s really important for us to get behind causes that matter and to give companies the voice they need, and often can’t afford, to help them tell their story.
In a 2014 survey, a significant number of employers said the BA is relevant to today’s business environment. Transferable skills such as problem solving, critical thinking and communication - which you will learn in your BA will enable you to thrive in modern-day business.
Studying a BA at Massey will ensure you develop these skills and make you ready for the jobs of the future.
“The BA prepares people for the future and the future labour market.”
“A BA provides graduates who have the skills in information analysis, writing and thinking that are vital to business in the modern age.”
“A BA teaches broad thinking and research abilities. It leads to articulate workers who are able to think for themselves.”
“Knowledge is moving and changing so quickly, and we need people who are critical thinkers and multi-taskers. I see these attributes more readily in a BA graduate as opposed to a more specialist degree.”
Our graduates include:
As an actress wanting to study, Massey University’s distance programme was the obvious choice.I really enjoyed and appreciated my study experience with Massey. Their systems made correspondence learning as manageable as possible. I could access the impressive library services 24/7, and helpful knowledgeable advice from the staff at the contact centre was only a phone call away.
A highlight of my time at Massey was the internship I did with the World Health Organization. During my three-month stint I was a web content editor, a journalist for WHO events, a speechwriter and a media liaison writing press releases and newsletter articles. It was a great experience that gave me the room to flex the things I was learning in university, whether it was the writing classes I took, including creative writing, fiction writing, travel writing and script writing, to anything and everything I did relating to social media, how to use online presence, how to analyse images in newspapers and magazines to how to report a story in the most honest way that I possibly can.
For me, everything started with my Bachelor and Master of Arts at Massey University. Upon graduating there was a part of me that felt like I should have done a professional degree and become a lawyer or an accountant, but in hindsight my BA/MA has been one of the most valuable parts of my journey. It gave me a solid foundation to build on throughout the rest of my life and my knowledge of sociology and epistemology has allowed me to understand the various social, political and cultural contexts that I have been in.
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