Bachelor of Engineering with Honours (Engineering and Innovation Management)

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Engineering with a more commercial outlook

Learn the skills to successfully take your engineering skills into the commercial world.

Find out more about the Bachelor of Engineering with Honours parent structure

What is it like?

Industry needs talent led innovation - engineers who have a well-developed ability to integrate their technical engineering skills with their enterprise skills to commercialise technical products/processes.

This degree will teach you how to draw on specialised technical engineering knowledge and give you experience in management, finance, sales, marketing, manufacturing and project management. This will see you well placed to provide leadership to take companies to the next competitive level.

What will differentiate you from others?

Together with a sound technical base (either from a chemical, electronic or mechatronic basis) you will learn how to draw on your specialised engineering knowledge in the methods of engineering analysis and design and have:

  • A strong ability to effectively manage projects within a commercial environment; utilising your enhanced communicative and facilitating skills, to get the most from finance, sales, marketing, manufacturing and suppliers.
  • A core capability to take new products to market
  • A strong grasp of the technical challenges companies face, yet with an understanding of what these means in the global commercial world

What will this major be like?

Years 1 and 2 (Common with other engineering majors)

You can choose a minor from the prescribed programme of courses for one of the following:

  • Chemical and Bioprocess Engineering (Years 1 and 2 can be done at Auckland
  • Electronics and Computer Engineering
  • Mechatronics.

These two years provide you with a solid platform of the engineering sciences related to your minor. You will apply your new-found skills to product and process development projects.

Years 3 and 4

Students continue with a selection of courses from their chosen engineering minor with the addition of several Engineering and Innovation Management-specific courses:

Engineering knowledge relating to your minor

Innovation Management options




Agile Manufacturing
Product Design
Business Finance
New Product Development
Innovation Management
Quality System Management

Heat and Mass Transfer
Chemical Energetics
Industrial Microbiology
Process and Control
Reaction Technologies and Modelling

Digital systems
Embedded Systems
Communication Systems
Advanced Electronic Circuits
Software Engineering

Solid Dynamics
Mechanism and Component Design
Computational Thinking

Earn more

A Ministry of Education report, undertaken over nine years, showed that those who complete a qualification in a science, technology, engineering or mathematics field of study have high relative earnings after they complete their study. Earnings can be substantially more than other graduates. Engineering and building-related fields have the largest earnings premiums over the national median of young graduates.

Preparing for study

If you do not have the required subjects Massey University offers various engineering preparatory pathways which will bring you up to the necessary standard. Talk to us to find out more.

Massey used to offer a ‘product development’ major, however this qualification has now superceded this. If you are interested in product development, the Engineering and Innovation Management major is for you!

A good fit if you:

  • Have a passion for turning ideas into reality
  • Would like to gain not just engineering skills, but the knowledge of how to turn products into commercial successes
  • Like to be a creative problem-solver and lead product design and development projects
Wlliam Fisher
Bachelor of Engineering with Honours
Product Development Engineer - Oasis Engineering Limited

“I would highly recommend the EIM major to anyone interested in engineering that has an entrepreneurial drive and wishes to have a career in engineering, or start their own company…”

The product development degree (predecessor of the EIM) allowed me to experience a broad base of engineering principles and concepts before delving into the major specific papers (which I enjoyed greatly). The knowledge that I gained throughout the degree not only developed my ability to design successful products, but also how to create or sustain a successful business. I believe that will be invaluable to my future endeavours.

After finishing my degree I was offered a job in the product development division at Oasis Engineering, a company in my hometown of Tauranga. It specialises in precision CNC-machined valve equipment for the compressed natural gas industry worldwide. This company uses many practices which I learnt during the degree which allowed me to fit into the company well and  offer my knowledge to help improve the company further. I am currently completing my own projects alongside the product development team at Oasis using the full design process of research, design using CAD, prototyping, testing and finally product launch.


The manufacturing Industry needs you!

“Engineering graduates with a mix of engineering, innovation and business skills will be critical to the success of the manufacturing firms employing them. Manufacturers tell us they like to employ people with a mix of practical as well as theoretical knowledge.

The most successful manufacturers are offering services to their customers so ‘soft skills’ matter too. This major looks like it ticks a lot of those boxes”.

Catherine Beard, Executive Director, Manufacturing NZ

What type of companies employ these graduates?

Typically you would work in any industry that designs and manufactures products. Companies that could:

  • Have fewer than 20 employees and generally find it difficult to employ just engineering specialists (i.e. mechanical, electronics, etc.) and need a specialist who has the technical expertise and commercial acumen
  • Be a larger company that has a significant pool of internal engineering specialists that need complementary management and commercial capability to direct and integrate small to medium projects
  • Be looking for a strong technical yet entrepreneurial injection into their business

Academic advice

Do you need help choosing your courses, or would you like to speak to an Adviser about your study? We would love to help you so please contact us.

Join the engine of the new New Zealand

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