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Get a world view of how agricultural products are created and marketed.
Find out more about the Bachelor of AgriCommerce parent structure
Does managing the marketing process of meat, kiwifruit, or milk to retailers in Tokyo or Nestlé in Switzerland excite you? How about sourcing and processing billions of litres of milk every year?
In the Bachelor of AgriCommerce (International Agribusiness) you’ll learn about the global agri-food system. This includes everything from on-farm procurement in New Zealand to export and distribution of food and other agricultural products to consumers around the world.
You’ll learn about production sciences, agri-food value chains, manufacturing, distribution and logistics, international finance and the trade and marketing skills required to take New Zealand’s agri-food industry to the global marketplace.
Your learning will focus on real-world case studies and will include field trips to provide the experience sought by employers.
This three-year world-class programme will teach you about farm production systems, supply chain management, marketing, food economies, and international agribusiness.
Massey is world-ranked and New Zealand’s No 1 university in agriculture according to the QS (Quacquarelli Symonds) rankings. We are also ranked in the top 100 universities worldwide for agriculture by the ShanghaiRanking's Global Ranking of Academic Subjects.
Our proud record dates back to 1927 when we offered New Zealand’s first degrees in agriculture and horticulture.
Our Massey Business School is also world-ranked - it is among the top five per cent of business schools globally and is AACSB accredited with internationally-acclaimed economics and finance specialists.
Our staff are active researchers. Therefore Massey's AgriCommerce programme integrates the most recent developments and thinking into your learning.
Our programmes in agribusiness combine our expertise in both business and agricultural-related areas. Massey graduates and staff are helping to define the future of our nation’s agriculture and food businesses.
During your degree you will gain a huge amount of practical experience. This experience will include at least 26 weeks of paid employment undertaken in agriculture and related sectors. That will give you an advantage with potential employers.
New Zealand’s economy is dominated by agriculture and food - it generates close to $37 billion in export earnings a year and international demand is predicted to continue to grow. Join the large group of Massey students that have secured jobs before they graduate. They have gone on to become leaders in the industry.
Massey’s AgriCommerce programme aligns itself with agribusiness industries throughout the world - ensuring our graduates have the skills and industry knowledge employers want today and in the future.
There are a number of scholarships available for those planning to study AgriCommerce.
“Studying at Massey was a fantastic experience. The lecturers were always available to assist us and the mix of practice and theory meant we gained rounded knowledge of each topic…”
I came to Massey because it has a great reputation as being a leader in the agriculture industry. Along with this, I wanted to attend a university which offered a range of different degrees so that I could socialise with a diverse group of people, rather than have a sole focus on agriculture.
Having been raised on dairy/drystock farms, I have always had a passion for the New Zealand agricultural industry. After a year working in the UK, I became interested in better understanding the international agri-market and business, and how the New Zealand agricultural industry was perceived and marketed internationally. So I decided to combine an AgriCommerce degree with international agribusiness and marketing.
During the summer break each year, I gained industry experience either on farm or in the Agri-business sector. For instance, I spent one summer working as a marketing intern for Bell-Booth Ltd, an animal nutrition company. This was great for gaining more practical knowledge of animal health and animal husbandry and learning business and marketing skills.
Before I had finished university I began applying for graduate roles and was offered a role working for Agribusiness NZ, a start-up export and investment company based in Wellington. I started work while still finishing my studies.
I have since travelled to China, Kazakhstan, Korea, Australia and Russia to represent, trade and market New Zealand agricultural products and services. Key projects I have been involved in include establishing a retail brand of fresh milk (flown direct to our customers in China), exporting New Zealand red meat, live cattle and seafood and establishing farming systems and supply chains using New Zealand intellectual property. This has involved networking with high level and political connections.
I am also involved in helping to facilitate investment in farm projects locally and abroad, along with facilitating international delegations to New Zealand to help them gain a better understanding of New Zealand agricultural industry, technologies and farm management systems.
While a challenging industry to be involved in at times, I love the positive influence we can have on New Zealand’s agricultural reputation globally, the thrill of establishing new business relationships and marketing to different cultures. Also the ability to get to work with and learn from like-minded, creative and hardworking business leaders in the agricultural sector.
I plan to continue to focus my skillset towards International trade, and the development and marketing of New Zealand agri and food value chain and products.
New Zealand’s agribusiness sector is flourishing, and there is strong demand for graduates, from running large farm-based businesses through to international trade. Massey's AgriCommerce programme brings in the most recent developments in both business and primary production, because we actively research in all our subjects. Therefore, you'll have the knowledge and foundation skills for several career paths.
Potential careers include
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