Master of Analytics (Business)

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A unique qualification

Gain a unique, sought-after qualification, the only one in New Zealand recognised by world-leading business analytics software provider SAS.

Find out more about the Master of Analytics parent structure

What is it like?

The Master of Analytics with a major in business equips you with both the technical ability and the competence in critical thinking needed to transform massive amounts of data into information that is useful for crucial business decisions.

Gain globally-recognised certification

The Master of Analytics (Business) is sponsored by the world’s leading business analytics software provider - SAS. That means that upon completion of this degree you will receive the globally-recognised SAS certification. 

SAS business insights also ensure your lecturers are up-to-date with developments in the industry and you will gain access to SAS’ global network of clients. This agreement is the first of its kind with a New Zealand university.  

Apply your knowledge to business problems

When you graduate with a Masters in Analytics (Business) you will have gained the skills to understand a business problem and have the skills to use analytics to generate intelligence to provide realistic business solutions. In this business major, you can choose to apply your new-found knowledge and techniques to either marketing, finance or supply chain management.

You will learn about different data sources available, how data is stored and retrieved, and learn the pivotal skills of data mining and statistical analysis.

Real world-learning

At Massey we ensure that your learning is firmly based in a real-world business context. We believe that in order to help you identify the most appropriate technique and data to address a problem, you need to understand the real challenges and context which businesses face.

The Master of Analytics will help you understand all these things, as well as give you training in communicating your findings in a compelling way to a business audience.

This learning includes an applied project, where you will use the knowledge you have gained in a commercial organisation.

Sought-after by employers

The skills you will learn in the Master of Analytics meet the growing demand for graduates capable of harvesting, processing, analysing and presenting data in ways that encourage informed and effective organisational decision making. You will learn how to extract useful information from big data, while maintaining data security and privacy.

This will open up to you the increasing numbers of roles for people who can combine business skills with data analysis and who have excellent communication skills.

Latest theory and relevant, practical learning

Your course of study in the Master of Analytics will cover fundamental data analysis tools, including data mining, statistics, and econometrics. You will then learn how these tools are applied in a business specialisation of your choosing: marketing, finance, or supply chain management. In the last phase of study you will complete an applied analytics project, where the knowledge and skills you have learnt will be utilised to address a real-world problem in collaboration with an organisation.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management studies rank in the top 200 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study.

Complete in a year

This qualification is a 180-credit programme, so can be completed in 12 months of full-time study, or over a longer period of part-time study.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding and empowering. The Master of Analytics will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but if you have come from undergraduate study, you will find that postgraduate study demands more in-depth and independent study

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.


“Data has fast become the life blood of many businesses and indeed many start-ups are now built with the presence of mind to deliver real time business analytics.

The ability to analyse and contextualise findings is swiftly becoming the imperative. Students that take Massey’s Master of Analytics (Business) course will have the advantage of the theory as well as the critical thinking that applies to business decision making. These skills are invaluable in any good business today.”

Tina MacLean, Head of Information and Insights ANZ NZ

A good fit if you:

  • Already have a bachelor’s degree in business
  • Want to increase your career prospects working with big data
  • Would like real-world learning that you can apply immediately upon completion of your study
Stefan Poninghaus
Master of Analytics

“The Master of Analytics taught me what is possible, not only what is available…”

I chose the Master of Analytics to help expand my hard skills. While my bachelor's degree with a double major in Marketing and Entrepreneurship and Small Business gave me a strong, well-rounded understanding of business, the Masters of Analytics gave me the ability to turn my knowledge into value. It provided me with a solid foundation allowing me to only be limited by my time, rather than my abilities.

The Master of Analytics helped me to fast track my career by giving me a unique value proposition within the digital analytics industry. It taught me what is possible, not only what is available. This has meant that I am able to build solutions to fill the voids left by existing tools. It also helped me expand my skill base so that I am able to effectively communicate and collaborate with other facets of the business, both internal and external.

The data science field can be daunting, it pulls techniques and methods from many different disciplines from psychology to economics, computer science to biology.

I found this degree to be beneficial in not only what we learnt, but by also discovering what the field as a whole includes. I would recommend the course to anyone looking to develop a well-rounded understanding of the fundamentals of data science, and what is possible within the industry.


Graduates with business analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.

After completing this qualification, potential roles include

  • consultant
  • business analyst
  • investment specialist
  • customer insights officer
  • database analyst
  • business insight executive
  • supply management specialist.

If you are currently working in marketing, finance, or supply chain management, this qualification will broaden your skill set and allow you to further your career.

World-leading lecturers and supervisors

Massey Business School staff are internationally-renowned for their research and teaching and learning methods. You will be working with internationally-recognised specialists, for example:

Professor Harald van Heerde

Ranked 8th in the world for his research in marketing (by the American Marketing Association (AMA)), Professor van Heerde is a world-leading marketing academic, and expert on measuring the quantitative effect of marketing, including the impact of advertising on sales.

In 2013-2015 alone he had 7 articles published in the top four international marketing publications (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science).

Professor van Heerde, who has developed Massey’s Master of Analytics programme, is the only researcher from Australasia to make the AMA’s top 50 in 2014. This puts him alongside professors from such prestigious universities as Yale, Harvard, Stanford and Columbia.

Join the engine of the new New Zealand

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