David Jaud

Doctor of Philosophy
Study Completed: 2018
Massey Business School

Citation

Thesis Title
What Makes a Good Label? The Effect of Wine Label Design on Product Evaluation and Purchasing Behaviour

Read article at Massey Research Online: MRO icon

Supervisors
Professor Valentyna Melnyk
Dr Andrew Murphy

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey