Neihana Jacob

Neihana Jacob staff profile picture

School of Management
College of Business


Thesis Title
Marae: Surviving into the next Generation. Creating strategies for sustainable practises that ensure the long-term survival of Marae

Research Description
This thesis argues that the Marae is central to Māori, it is central to who we are and where we come from. Marae are a place and space; often consisting of a collection of buildings and in many instances considered to be the physical embodiment of ancestors (Gillies & Barnett, 2012). However, Marae are increasingly falling victim to abandonment and neglect (Te Puni Kōkiri, 2012). The small number of families or whanau who reside near Marae, in particular rural areas, has dramatically decreased in the last three decades, connected in most to urbanisation (Collins, 2005; StatisticsNZ, 2013). This leads to the question: what is being done to ensure the sustainable survival of the Marae? This research proposes to explore the sustainable economic survival of Marae. Although the main focus of this thesis is on economic elements associated with Marae, the significance of Marae for Maori is much more complex, and includes connections to spirituality, the land and those who have passed away. As such, Marae governance and leadership will also be investigated, with research into the perception of Marae from both the old and young generation.

Research Importance
Marae are places of refuge for Māori and provide facilities which enable a person to continue with their own way of life within the total structure of what it means to be Māori (Walker, 2005).

Research Benefit
Marae, the ancestral home/link to a common tupuna (ancestor), throughout Aotearoa/New Zealand are facing a major concern related to the well-being and upkeep of these sacred turangawaewae. Marae are becoming derelict and a victim to neglect, malnutrition and abandonment (Bennett, 2007).

Personal Description
I am of Ngaiterangi, Ngati Pukenga Ki Tauranga and Ngati Ranginui descent. My parents raised my two sisters and I in Putaruru and Tokoroa, located in the central North Island. I chose Massey because I had heard it was a great environment to study with supportive mentors. I hope to become a part of the tertiary education sector in New Zealand as I am passionate about business management related to realistic and current examples.

Dr Farah Palmer
Professor Sarah Leberman
Dr Jason Mika

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