Virginia Carolyn Ann Warriner

PhD, (Business)
Study Completed: 2010
College of Business

Citation

Thesis Title
Internationalisation of Maori businesses in the creative industry sector

Read article at Massey Research Online: MRO icon

Ms Warriner examined how Maori businesses in the creative industries internationalise their products and services. Her research identified the motivators and drivers, the support given and the challenges faced in the process of internationalisation. She found that networking is the preferred way of exporting for these businesses and that Maori tikanga has a role to play as a driver to international business in this sector.

Supervisors
Prof Anne de Bruin
A/Pro John Monin

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