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Employing the right people is critical to the success of the organisation for the future. Time and energy invested in getting this right will pay dividends, however if we get it wrong it could be very costly in more ways than one. Please take the time to ensure you make the right decisions on when to employ (timing is important), how to employ (what process will you use to attract, select appoint), and who to employ (ensure you select the right person for the role) and that you spend the time necessary to ensure we get it right.
Before you start the recruitment and selection process it is important that you fully understand the role, and ensure that the Job Description is accurate and up-to-date.
To identify the type of candidates you want to attract, consider the following:
While some of the potential candidates may be actively looking for new opportunities, a significant proportion may not be actively seeking a career move. These are called passive candidates. Active candidates will be looking online, signing up for job alerts, reviewing vacancies in newspapers and journals etc. To target the passive candidates, consider which publications or newsletters they read and subscribe to; websites they visit; and their specialist or professional associations. This can be determined by liaising with the current staff or other people in similar roles.
Understanding the mind set and motivations of your ideal candidates will help define your sourcing strategy and communication style. The style of communication that will be attractive to your ideal candidates will depend on their values, career motivations, personality type, generation and cultural background.
Sourcing strategy should be consistent with your target audience and whether you want to target active or passive candidates.
Think about what people may be looking for in the job.
They may be in search for opportunities:
Review advertisements for similar roles in the media to consider how the opportunity you are offering compares to openings offered by other organisations.
People might want to move to a certain area because of:
Identify and write 5-7 Key Success Factors. These are factors which will be essential for the ideal candidate to possess to be successful in the role. The time spent on getting this part right will assist greatly with the rest of this process.
The aim of the job advertisement is to create interest, hence the first few lines should be interesting and engaging. The ad should include what the job involves on a day to day basis; detailed information is included in the job description.
Following is the AIDA format (Attention, Interest, Desire, and Action) for effective job adverts:
This is the lead into the advertisement and is used to attract the attention of relevant job seekers. To do this use a descriptive job title – e.g. Lecturer in Psychology rather than simply Lecturer.
Use a catchy headline, for example:
For example, there could be ten jobs with the title “Web Designer” on a job board, making your title a little bit more descriptive than "Web Designer" will help to get your advert noticed e.g. Web Designer – Creative Genius!
The lead paragraph should back up the job title. E.g. We have a challenging and exciting role in the heart of Manawatu for a creative Web Designer. You will be responsible for creative execution of desktop, tablet……... You'll have the opportunity to work with some of the biggest brains in the country all in the fun and relaxed environment of our beautiful Manawatu campus.”
Generating interest is done by thoughtful and informative copy.
Continuing the above example for the Web Designer
Web Designer- Creative Genius We have a challenging and exciting role in the heart of Manawatu for a creative Web Designer.
Create desire by explaining how the job will benefit the job seeker and describing the ideal candidate. Talk directly to the person. Use as much "you, your" as you can. This helps people visualise themselves in the role.
For example: In addition to your technical expertise with multimedia, you will require good communication and project management skills…
Instead of “We are seeking a highly motivated, suitably qualified professional” Try: Are you are a highly motivated, suitably qualified professional
Encourage the reader to take action and apply.
In ImpelHR, there are two sections for the advertisement, the summarised media advertisement and the full web advert.
This is a short statement highlighting the key features of the position and what your ideal candidate might look like which usually goes in the print media and is used as a lead in our advertisements. For newspaper adverts, you pay by the line or the column centimetre, so keep this advertisement specific and to the point. You can expand on what’s included in your Newspaper advertisement online in your Internet advertisement. It is best not to repeat the school/institute name or the job title here.
This is the full advert placed on the careers and all other sites, in line with Massey advertising guidelines:
You will take responsibility for the first-rate management of the University’s financial and accounting services. You will play a lead role in providing robust and insightful analysis and advice on financial performance.
Discover the ideal financial balance
Massey University is an innovative leader in the academic realm - an institution that has played a defining role in New Zealand’s development as a nation. We aspire to be the engine of the new New Zealand, and to achieve this vision, we are embarking on a drive to build and strengthen our internal capacity. The Finance, Strategy and IT team, which you will be part of, is critical to the future direction of Massey. This role is your opportunity to play a part in the team shaping this direction, while enjoying a new level of success in your career.
An exciting opportunity exists to establish and build your research career. You will be a keen researcher with a PhD in a Business subject. You must also possess demonstrated research and analytical skills supplemented by excellent communication and planning capabilities.
Come and join the world of top-class academics and the team who supports them at Massey University.
An exciting opportunity exists to establish and build your scientific research.
At Massey, you will find a great working environment, opportunities for development and the flexibility to work at any one of our three campuses. In 2013, Massey University was ranked New Zealand's fifth most attractive employer in the annual Randstad Awards, an international survey conducted across 14 countries. It was also the education sector winner. The College of Business has a proud history, with New Zealand's longest running MBA, journalism, and entrepreneurship/small business programmes. We are accredited by AACSB and AMBA, alongside several discipline-specific endorsements.
The Palmerston North campus is located in the Manawatu region, set between the Tararua and Ruahine ranges in the east and the vast Tasman Sea in the west. Manawatu combines the charm of rural New Zealand with the sophisticated city appeal of Palmerston North. It has a thriving arts and sport scene and is reputed to have the highest number of restaurants, eateries and cafe bars per capita in New Zealand.
Page authorised by AVC People and Organisational Development
Last updated on Tuesday 16 August 2016