There is no question that cognitive science has made a contribution to our understanding of how information is moved about and processed. Nor can there be much doubt on reflection that it has left largely unexplained and even somewhat obscured the very large issues that inspired the cognitive revolution in the first place. So let us return to the question of how to construct a mental science around the concept of meaning and the processes by which meanings are created and negotiated within a community (Bruner, 1990: 10).