Navigation quick links: 157.777 syllabus, 29-31 March course schedule, 3-5 May course schedule (this page), research report
Before the first contact day on 3 May you should have read the assigned readings posted on Stream. This will prepare you for the second test and for active participation in class discussion.
Thursday, 3 May (in OR6 in building 88 on Albany's Oteha Rohe campus)
1.00: Test 2
2.00: Afternoon tea and coffee
2.30: Discussion of introductory essay, research report and test 1.
3.00: Guest speaker: Paul Brislen, Chief Executive Officer of Telecommunications Users Association of New Zealand
5.00: End of day four
Friday, 4 May (in QB3 in Quadrangle B building on Albany's main campus)
9.00: Mobile Marketing
Selling products and services over the mobile phone begins with mobile marketing. This section of Mobile Business explores this important topic through two research articles.
The following readings apply to this topic:
"The Coming Era of 'Brand in the Hand' Marketing" by Fareena Sultan and Andrew Rohm in Sloan Management Review, v47 n1, Fall 2005, pp. 83-89.
"Mobile Direct Marketing" by Ralf Wagner and Martin Klaus in Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives (2nd edition), 2009, pp. 269-281.
10.00: Morning tea and coffee
10.30: Mobile Payments
"You can't do business if you can't get paid" is as true in mobile business as it is in any other form of business. Furthermore, mobile payments uniquely offer the opportunity to make anywhere-and-anytime purchases. This portion of Mobile Business explores the potential of mobile payments in a variety of forms, technologies and applications.
The following reading applies to this topic:
"Mobile Payment Adoption in the US: A Cross-industry, Cross-platform Solution" by Sunil G. Dewan and Lei-da Chen in Journal of Information Privacy and Security, v1 n2, 2005, pp. 4-28.
11.00: Mobilising the Supply Chain
So far Mobile Business has mostly focussed on devices and applications designed for employees and customers on the move. Products move too, and a technology for tracking goods as they move through the supply chain is radio frequency identification (RFID). Today and tomorrow we explore this important topic.
The following reading applies to this topic:
"RFID as a Disruptive Innovation" by Vlad Krotov and Iris Junlas in Journal of Theoretical and Applied Electronic Commerce Research, v3 n2, August 2008, pp. 44-59.
11.30: Practical Issues in Implementing Mobile Business
Frequently, success in a mobile business project comes down to implementation. The best idea and the perfect strategy can be undone by poor implementation. Two readings and, hopefully, a case study discuss this important aspect of making mobile business happen.
The following reading applies to this topic:
Mobile Business Intelligence Reporting: A Roadmap for Success by Rado Kotoro, Information Builders, 2007.
12.00: Lunch
1.00: Guest speaker: Kay Parcell, Vodafone Wholesale
2.30: Afternoon tea and coffee
3.00: The Future of Mobile Business
Mobile computing is just the beginning of what many are calling "the third wave" of computing -- ubiquitous computing. Ubiquitous computing (also known as pervasive computing) is not yet ready for business, and business is not ready for ubiquitous computing. But many participants in Mobile Business will live and work in this ubiquitous computing world. This is an introduction to this world.
The following readings apply to this topic:
"Whither Wireless? Future Directions in Mobility" by Robert Nickerson in Communications of the Association for Information Systems, v23 n19, October 2008, pp. 333-350.
Pervasive Computing. Extracted from "Mobile Commerce and Pervasive Computing", chapter 9 in Electronic Commerce 2006: A Managerial Perspective by Efraim Turban, David King, Dennis Viehland and Jae Lee. Pearson Education (Upper Saddle River, New Jersey, USA), 2006, pp. 408-415.
4.00: Student presentations of research topic begin.
5.00: End of day five
Saturday, 5 May (in QB6 in Quadrangle B building on Albany's main campus)
8.45: Room open and computer ready for presentation files to be loaded and tested. A hard copy (3 or 6 slides per page) is due at 9.00.
9.00: Open forum: Discussion of the course so far -- questions, comments, complaints and compliments.
9.15: Class presentations of research topic. Each presentation will be 10-12 minutes long, followed by 2-3 minutes for questions and discussion (total presentation = 12-15 minutes).
10.30: Morning tea and coffee
11.00: Class presentations continue
12.00: Lunch
1.00: Class presentations continue
2.30: Afternoon tea and coffee
3.00: Class presentations continue
4.45: Course wrap up and course evaluation
5.00: End of day six and conclusion of Mobile Business
This page was last updated on 30 April 2012.
Please send comments, dead links, questions, etc to d.viehland@massey.ac.nz