Eighth International Forum on Public Relations and Advertising

25 Jan 2016Te Papa museum

The Eighth International Forum on Public Relations and Advertising (PRAD) is one of the foremost international communication conferences in the Asia-Pacific. Massey University is very pleased to be the first Australasian host of the conference on January 25-28, 2016 in Wellington, Aotearoa New Zealand, with the support from other three leading universities, Huazhong University of Science & Technology in China, City University of Hong Kong, and Shih Hsin University in Taiwan.

The conference theme Strategic Communication in the Digital Age encourages worldwide creative and critical dialogue on the booming field of strategic communication, including theory-building, practice innovations and policy issues in light of the transformational changes taking place in our world, including the rapid expansion of digital technologies and social media. The conference aims to provide a platform for delegates from a variety of disciplinary, professional and cultural backgrounds to keep abreast with the cutting-edge research, exchange knowledge and insights, enrich professional networks and explore multilateral collaboration opportunities.

PRAD 2016 will encourage worldwide creative and critical dialogue on the booming field of Strategic Communication, including theory-building, innovations and policy issues in light of the transformational changes taking place in our world, including the rapid expansion of digital technologies and social media.

Strategic Communication in the Digital Age also points to fundamental questions about what it means to be “strategic” and what the ultimate value of Strategic Communication is in the digital age.

Delegates will explore, interrogate and reflect on the emerging field of Strategic Communication in light of the ever expanding, ever changing world of digital technologies.

The 2016 International PRAD Forum will be a lively, thoughtful and exciting event; an agora of ideas, debates and creativity and we would welcome the opportunity to have you involved!

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