Massey Business School staff

Dr Steven Elers staff profile picture

Dr Steven Elers PhD

Senior Lecturer

Massey Business School - Deputy PVC's Office

Dr Elers has a range of tertiary qualifications including the following at postgraduate level -

  • PhD (Communication Studies)
  • Master of Public Relations
  • Master of Learning and Development

Dr Steve Elers has taught public relations, intercultural communication, and communication and tecnological change courses.  His research interests include the analysis of representations of Māori and indigenous peoples and culture in news media, public relations and advertising using critical theoretical approaches.  He has published in a range of communication journals, including Public Relations Review, Media International Australia, Ethical Space: The International Journal of Communication Ethics, China Media Research, and Intercultural Communication Studies.  His research and commentary pieces have been covered by Stuff.co.nz, NZ Herald, TVNZ, TV3 and Māori Television.

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Professional

Qualifications

  • Doctor of Philosophy - Auckland University of Technology (2016)

Research Expertise

Research Interests

The analysis of news media, public relations and advertising using critical theoretical approaches.

Thematics

21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Languages, Communication And Culture (200000)

Research Outputs

Journal

Elers, P., Dutta, MJ., & Elers, S. (2022). Culturally centring digital inclusion and marginality: A case study in Aotearoa New Zealand. New Media and Society. 24(2), 311-327
[Journal article]Authored by: Dutta, M., Elers, S., Elers, P.
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Elers, P., Elers, S., Dutta, MJ., & Torres, R. (2021). Applying the Cultured-Centered Approach to visual storytelling methods. Review of Communication. 21(1), 33-43
[Journal article]Authored by: Dutta, M., Elers, S., Elers, P.
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Elers, P., Dutta, MJ., & Elers, S. (2021). Engagement and the Nonprofit Organization: Voices from the Margins. Management Communication Quarterly. 35(3), 368-391
[Journal article]Authored by: Dutta, M., Elers, S., Elers, P.
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Elers, P., Te Tau, T., Dutta, MJ., Elers, S., & Jayan, P. (2021). Explorations of Health in Aotearoa New Zealand’s Low-income Suburbia. Health Communication. 36(12), 1453-1463
[Journal article]Authored by: Dutta, M., Elers, S., Elers, P.
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Elers, S., & Elers, P. (2020). Police Cars and Indigenous Cultural Designs: A Semiotic Analysis. Visual Communication Quarterly. 27(4), 210-221
[Journal article]Authored by: Elers, S., Elers, P.
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Elers, S. (2020). "Let me give you some advice": An email from a white professor emeritus. Departures in Critical Qualitative Research. 9(1), 3-10 Retrieved from https://online.ucpress.edu/dcqr/article/9/1/3/109754/Let-Me-Give-You-Some-Advice-An-Email-from-a-White
[Journal article]Authored by: Elers, S.
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Dutta, MJ., & Elers, S. (2020). Public relations, indigeneity and colonization: Indigenous resistance as dialogic anchor. Public Relations Review. 46(1)
[Journal article]Authored by: Dutta, M., Elers, S.
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Elers, S., & Elers, P. (2018). Tāme Iti and Twitter: a voice from prison. Media International Australia. 169(1), 74-83
[Journal article]Authored by: Elers, S., Elers, P.
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Elers, S. (2018). A Day in New Zealand Parliament: June 15, 1881. Postcolonial Text. 13(1), Retrieved from https://www.postcolonial.org/index.php/pct/article/view/2242
[Journal article]Authored by: Elers, S.
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Elers, S. (2018). Māori television – the first ten years, by Jo Smith, Auckland, Auckland University Press, 2016, 210 pp., NZ$45 (paperback), ISBN 978 1 86940 857 2. Communication Research and Practice. 4(4), 412-413Retreived from https://www.tandfonline.com/doi/full/10.1080/22041451.2018.1421360
[Book Review]Authored by: Elers, S.
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Elers, S. (2018). A ‘white New Zealand’: Anti-Chinese racist political discourse from 1880 to 1920. China Media Research. 14(3), 88-98
[Journal article]Authored by: Elers, S.
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Elers, S., & Elers, P. (2017). Myth, Māori and two cartoons: A semiotic analysis. Ethical Space: The International Journal of Communication Ethics. 14(2/3), 42-51
[Journal article]Authored by: Elers, S., Elers, P.
Elers, SW. (2016). Refuting Denzin’s claims: Grounded theory and indigenous research. Grounded Theory Review. 15(2), 111-117 Retrieved from http://groundedtheoryreview.com/
[Journal article]Authored by: Elers, S.
Elers, S., Nelson, F., & Johnson, R. (2015). Māori perspectives of public information advertising campaigns. Intercultural Communication Studies. 24(1), 31-49 Retrieved from http://web.uri.edu/iaics/iaics-journal/
[Journal article]Authored by: Elers, S.
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Elers, S. (2014). Māori are scum, stupid, lazy: Māori according to Google. Te Kaharoa: The e-Journal on Indigenous Pacific Issues. 7(1), 16-24 Retrieved from http://www.tekaharoa.com/
[Journal article]Authored by: Elers, S.
Elers, S. (2014). Online investigation: Using the internet for investigative policing practice. Australasian Policing: A Journal of Professional Practice and Research. 6(1), 7-9 Retrieved from http://www.aipol.org/
[Journal article]Authored by: Elers, S.
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Elers, S., & Elers, P. (2013). He aha tēnei? A content analysis of Māori representation on the New Zealand Police homepage. Australasian Policing: A Journal of Professional Practice and Research. 5(2), 29-31 Retrieved from http://www.aipol.org/
[Journal article]Authored by: Elers, S., Elers, P.
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Elers, S. (2012). Police interactions with Māori: A contributing factor in disproportionate crime statistics. Australasian Policing: A Journal of Professional Practice and Research. 4(2), 40-41 Retrieved from http://www.aipol.org/
[Journal article]Authored by: Elers, S.
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Book

Elers, P., Elers, S., & Dutta, M.(2020). Exploring challenges: A culture-centred approach (CCA) project in Glen Innes.
[Discussion Paper]Authored by: Dutta, M., Elers, S., Elers, P.
Vaccarino, F., & Elers, S. (2017). Te toka tū moana: Māori leadership in Aotearoa New Zealand. In Leadership and Change Management: A Cross-Cultural Perspective. (pp. 84 - 95).
[Chapter]Authored by: Elers, S.
Vaccarino, F., & Elers, SW. (2017). Te toka tū moana: Māori leadership in Aotearoa New Zealand. In D. Halkias, JC. Santora, N. Harkiolakis, & PW. Thurman (Eds.) Leadership and Change Management: A Cross-Cultural Perspective. (pp. 84 - 95). : Routledge
[Chapter]Authored by: Elers, S.

Thesis

Elers, SW. (2016). Public information advertisements: Māori perspectives. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Elers, S.
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Report

Elers, S., & Spence, C. (2022). Custody Messaging Evaluation - Hawke’s Bay Custody Unit.
[Commissioned Report]Authored by: Elers, S.
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Mansvelt, J., Hartnett, M., Mentis, M., Swiatek, L., O'Hara, D., Robinson, G., . . . Lewis, E.(2018). Creating effective communities of practice for technology enhanced learning. Palmerston North: Massey University
[Technical Report]Authored by: Carusi, R., Elers, S., Hartnett, M., Mansvelt, J., Mentis, M., Robinson, G.
Elers, SW. (2017). Strategic Communication Plan.
[Commissioned Report]Authored by: Elers, S.

Conference

Elers, S. (2019, November). Exploring Māori/Indigenous conceptualizations of what it means to be 'Tiriti-led' within the context of post/neocolonial Aotearoa New Zealand [panel under the title of 'Unpacking global communication for social change: Boundaries, privileges, and indigenous knowledges']. Presented at 105th National Communication Association Annual Convention. Baltimore, United States.
[Conference Oral Presentation]Authored by: Elers, S.Contributed to by: Elers, S.
Elers, S., & Elers, P.Being 'Tiriti-led': What does it mean for journalism education?. . Wellington
[Conference Paper]Authored by: Elers, S., Elers, P.
Elers, S., & Elers, P.#Activism: An analysis of a Māori activist’s Twitter messages from prison.. . University of Western Australia, Perth, Australia.
[Conference Paper]Authored by: Elers, S., Elers, P.
Elers, S., & Elers, P.E-indigenous: Towards a theory of modern communication practices with Māori.. . Fukuoka, Japan.
[Conference Paper]Authored by: Elers, S., Elers, P.
Elers, S.E-indigenous: Towards a theory of communication practices with Māori. . Fukuoka, Japan
[Conference Paper]Authored by: Elers, S.

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Elers, SW. (2016, January). The ethical issues of e-learning: Student data online and unprotected. Presented at 7th Biennial CRIE Conference: Trends and Issues in International Education. Auckland.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2015). Health databases: Confidential patient information and governance responsibilities. In J. Humphreys (Ed.) Academy of Management Proceedings. (pp. 12545 - 12545). : 2015 Annual Meeting of the Academy of Management
[Conference Paper in Published Proceedings]Authored by: Elers, S.
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Elers, S. (2015, February). Social marketing in Aotearoa: Community consultation, engagement and ownership. Presented at Community Development Conference. Unitec Institute of Technology.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2015, February). Public information advertisements: Perspectives from a Māori paradigm. Presented at Indigenous Research Symposium. Auckland University of Technology.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, November). Conducting research with Māori: Experiences, reflections and lessons from a Communication Studies PhD. Presented at 20th Anniversary of Pacific Journalism Review. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, November). Māori social stratification: Understanding, experiences and depictions in public information advertisements. Presented at Annual National Māori Doctoral Conference. Maketu Marae, Kawhia.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, November). Stereotyping the savage: Insights into New Zealand advertising. Presented at 2014 Conference of the Māori Association of Social Science. Massey University.
[Conference Oral Presentation]Authored by: Elers, S.
Elers, S. (2014, July). Māori perspectives of public information advertising campaigns. Presented at 20th International Conference of the International Association for Intercultural Communication Studies. University of Rhode Island.
[Conference Oral Presentation]Authored by: Elers, S.

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Other

Elers, SW. (2016, September). A white New Zealand: Political discourse from the late 1800s to early 1900s. Presented at Palmerston North, New Zealand.
[Oral Presentation]Authored by: Elers, S.

Teaching and Supervision

Teaching Statement

"In the Socratic method, the classroom experience is a shared dialogue between teacher and students in which both are responsible for pushing the dialogue forward through questioning. The 'teacher', or leader of the dialogue, asks probing questions in an effort to expose the values and beliefs which frame and support the thoughts and statements of the participants in the inquiry. The students ask as well, both of the teacher and each other."

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Last updated on Thursday 17 August 2023