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Jennifer Whitty

Senior Lecturer in Fashion Design

School of Design

Jennifer Whitty is an award-winning designer and researcher working in fashion design.  She has worked across approaches ranging from garment design/creation (bespoke/couture to mass production) to alternative design strategies, film, performance, installations, workshops and more recently digital interaction.  She focuses on creating new, more flexible and sustainable ways of thinking, creating and responding to clothing that attempts to address the damaging effects of the fashion industry such as shortened life span of products, environmental waste, and loss of traditions. Having worked in the industry in the fashion centres of New York, London and Paris, Whitty has a particular interest in new modes of practice that will redefine the future of fashion. She teaches across all four levels of the undergraduate degree programme and as a supervisor on the Masters course.

Jennifer Whitty is a designer and researcher working in fashion design.  She has worked across approaches ranging from garment design/creation (bespoke/couture to mass production) to alternative design strategies, film, performance, installations, workshops and more recently digital interaction.  She focuses on creating new, more flexible and often sustainable ways of thinking, creating and responding to clothing that attempts to address the damaging effects of the fashion industry such as shortened life span of products, environmental waste, and loss of traditions.

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Research Expertise

Research Interests

Practice based/design led fashion research

Design Activism

Sustainable design

Waste minimisation techniques/closed loop solutions for design/construction (zero waste, up cycling)

Innovative design strategies

Interactive fashion design

Cross-disciplinary research

Emotionally durable design

End-user engagement

Future fashion

New business/social enterprise models for fashion

Alternative fashion platforms

Craft of use

Design Thinking

 

 

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Other Studies in Creative Arts and Writing (199900): Studies In Creative Arts And Writing (190000): Studies in the Creative Arts and Writing not elsewhere classified (199999):
Technology (100000):
Visual Arts and Crafts (190500): Visual Arts and Crafts not elsewhere classified (190599)

Keywords

Practice based/design led fashion research

Sustainable design

Waste minimisation techniques for design/construction (zero waste, up cycling)

Innovative design strategies

Interactive fashion design

Cross-disciplinary research

Emotionally durable design. 

Teaching:

Product development

Fashion industry/business (market and trend analysis

Industry contextualisation, forecasting, marketing)

Visual communication (i.e. illustration, technical specifications and presentation techniques)

Fashion design realisation (garment construction, pattern-making, construction and drape and tailoring)

Styling

Fashion history

Fashion textiles.

 

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 5

Consultancy and Languages

Languages

  • English
    Last used: Daily
    Spoken ability: Excellent
    Written ability: Excellent
  • French
    Last used: Occasionally
    Spoken ability: Average
    Written ability: Average

Media and Links

Media

  • 07 May 2015 - Magazine
    Waste not, want not.
    An article on Space Between, a new social enterprise for fashion as instigated by Whitty (project lead) in Capital Magazine's green issue.

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