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Contact details +6449793655
Dr Vishnu Ramachandran Girija
Senior Lecturer
School of Communication, Journalism and MarketingVishnu is one of the founder members of the Centre for Research in Marketing and Consumer Psychology (CRMC), a research centre at Reykjavik University focusing on healthy food marketing and tourism. The CRMC works in collaboration with The Behavioral Lab at Westerdals Oslo School of Arts, Communication and Technology in Oslo, UiT-The Arctic University of Norway, Harstad campus, and Consumer Behavior Analysis Research Group (CBAR) at Cardiff University. Vishnu's research proposals written together with Prof. Valdimar Sigurdsson at Reykjavik University have been successful in receiving funding from The Icelandic Research Center (2016-2018), Icelandair (2017, 2016, 2015, 2014), Fisheries Iceland (Samtök Fyrirtækja í Sjávarútvegi, SFS; 2017, 2016), Eimskip (2017), and ISAVIA (2015).
Vishnu has delivered papers at numerous international conferences conducted by reputed organisations such as the European Marketing Academy (EMAC), INFORMS Marketing Science, Global Innovation and Knowledge Academy (GIKA), and Association for Behavior Analysis International (ABAI), and have presented his work at a highly reputed doctoral colloquium organised by EMAC. He currently serves as an ad-hoc reviewer for the Journal of Business Research, Information Technology & People, Managerial and Decision Economics, and Perspectives on Behavior Science (Behavior Analyst), as a Legate in the Global Innovation and Knowledge Academy (GIKA), and as a climber community member at the European Marketing Academy (EMAC). Vishnu has reviewed papers for GIKA conferences and also served as session chairs for the 39th Annual ISMS Marketing Science Conference, and the 43rd EMAC Annual Conference.
Vishnu Menon has both engineering and marketing experience, working for international organisations. His research interests are in the fields of digital marketing, behavioural consumer psychology.
Professional
Contact details
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Ph: +64 4 979 3655
Location: 5F48
Campus: Wellington
Research Expertise
Research Interests
Vishnu's multidisciplinary research interest combines marketing, psychology, and economics and focuses on understanding consumer behaviour in a digital environment using a behavioural perspective. Investigating the relationship between “digital” consumer behaviour and its environmental contingencies is the general goal of his research. How and why does a consumer make particular choices, how does attention affect these choices, and what are their paths to purchase etc., are the central questions that drive most of his research activities. For answering these questions, he favours choice based experiments where traditional survey techniques are supplemented using observational, real-time methods such as conjoint analysis and eye-tracking.
Area of Expertise
Field of research codes
Commerce, Management, Tourism And Services (150000):
Consumer-Oriented Product or Service Development (150501):
Marketing (150500):
Marketing Measurement (150504):
Marketing Theory (150506)
Research Projects
Summary of Research Projects
| Position | Current | Completed |
|---|---|---|
| Project Leader | 1 | 0 |
Research Outputs
Journal
[Journal article]Authored by: Ramachandran Girija, V.
[Journal article]Authored by: Ramachandran Girija, V.
[Journal article]Authored by: Ramachandran Girija, V.
[Journal article]Authored by: Ramachandran Girija, V.
[Journal article]Authored by: Ramachandran Girija, V.

[Journal article]Authored by: Ramachandran Girija, V.
[Journal article]Authored by: Ramachandran Girija, V.

[Journal article]Authored by: Ramachandran Girija, V.
[Journal article]Authored by: Ramachandran Girija, V.

Book
[Chapter]Authored by: Ramachandran Girija, V.
[Chapter]Authored by: Ramachandran Girija, V.

Conference
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Paper]Authored by: Ramachandran Girija, V.
[Conference Oral Presentation]Authored by: Ramachandran Girija, V.
Teaching and Supervision
Courses Coordinated
Summary of Doctoral Supervision
| Position | Current | Completed |
|---|---|---|
| Co-supervisor | 2 | 0 |
Current Doctoral Supervision
Co-supervisor of:
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Jacqueline Zhu
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Doctor of Philosophy
Users' privacy concern and adaptation of online behavior-oriented advertising -
Kenneth Rocker Jr
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Doctor of Philosophy
How on line interconnectivity of coworkers through social media increase workplace cohesion and aggression through the mediation of perceived immediacy. A study on how culture and generational variables moderate anticipated effects.

