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Brennon is an agricultural sociologist who returned to Massey in 1991 after ten years working as a communications specialist in the USA and UK. His research concentrates on enhancing the communication power of New Zealand primary production industries, focusing especially on relationships between bio-physical scientists and farmers.
agricultural innovation, farmer decision-making, communication design, network analysis
Resource Development and Management, Design – for Commerce, Community and Culture, Future Food Systems
Field of research codes
Agricultural And Veterinary Sciences (070000): Agricultural Land Management (070101): Agriculture, Land and Farm Management (070100):
Applied Sociology, Program Evaluation and Social Impact Assessment (160801):
Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102): Languages, Communication And Culture (200000): Organisational, Interpersonal and Intercultural Communication (200105):
Rural Sociology (160804): Social Theory (160806): Sociological Methodology and Research Methods (160807): Sociology (160800): Studies In Human Society (160000):
Sustainable Agricultural Development (070108)
rural sociology, technology transfer, agricultural extension, social theory, innovation systems, social network analysis, communication, stakeholder engagement, qualitative methodologies, semiotics
Project Title: Science-based Extension for Lower North Island Sheep and Beef Farmers
Date Range: 2015 - 2017
Funding Body: Ministry for Primary Industries