Associate Professor Hauke Wetzel staff profile picture

Contact details +64 (09) 414 0800  ext. 43318

Associate Professor Hauke Wetzel

Associate Professor

School of Communication, Journalism and Marketing


Contact details

  • Ph: +64 (09) 414 0800 ext. 43318
    Location: QB 3.23c, Quadrangle B
    Campus: Albany

Research Expertise

Research Interests

My research considers the impact of marketing efforts on firm performance with a focus on branding, customer and stakeholder relationship management, and business-to-business marketing.


Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501):
Cross-Sectional Analysis (140301): Econometrics (140300): Economics (140000):
Industrial Relations (150306): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503):
Panel Data Analysis (140304): Time-Series Analysis (140305)

Consultancy and Languages


  • English
    Last used: Daily
    Spoken ability: Excellent
    Written ability: Excellent
  • German
    Last used: Daily
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching

Current Doctoral Supervision

Co-supervisor of:

  • Xing Chen - Doctor of Philosophy
    Analysing customer data for improved marketing decision making

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey