Dr Leon Salter staff profile picture

Contact details +64 (06) 356 9099

Dr Leon Salter PhD

Postdoctoral Fellow

Doctoral Co-Supervisor
School of Communication, Journalism and Marketing

I'm currently researching the gig economy in Aotearoa, based at Massey's Center for Culture-Centered Approach to Research and Evaluation (CARE).

I completed my PhD in Communication and Journalism at Massey in 2018, and since then have gained four years of tertiary teaching experience on Massey's Bachelor and Master of Communications, while pursuing research my diverse research interests.

I have published on trade unionism, public education, social media, fake news, misinformation, and democracy.


Contact details

  • Ph: 0800 627 739|ext. 63656
    Location: Block 5
    Campus: Wellington


  • Doctor of Philosopy - Massey University (2018)

Certifications and Registrations

  • Licence, Co-Supervisor, Massey University

Research Expertise

Research Interests

The gig economy, trade unionism, public education, digital media, social media, fake news, misinformation, and democracy.


21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102): Cultural Studies (200200): Cultural Theory (200204): Languages, Communication And Culture (200000): Media Studies (200104)


Gig economy, work, unions, media, democracy, misinformation

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 2

Current Projects

Project Title: Examining the effects of the expansion of gig work on health and wellbeing in a post-pandemic economy-Leon Salter

Date Range: 2021 - 2023

Funding Body: Royal Society of New Zealand

Project Team:

Research Outputs


Salter, LA. (2022). #IamMetiria: A qualitative case study of agonistic welfare policy debates on Twitter. New Media and Society. 24(8), 1932-1949
[Journal article]Authored by: Salter, L.
Salter, LA. (2021). Journalism and Digital Labor: Experiences of Online News Production. MEDIA INTERNATIONAL AUSTRALIA.
[Journal article]Authored by: Salter, L.
Fountaine, S., Strong, C., Galy-Badenas, F., & Salter, L. (2021). A 20-year stocktake of Aotearoa New Zealand’s performance in the Global Media Monitoring Project (GMMP): Feminisation of the newsroom but still not gender parity. Communication Research and Practice. 7(3), 207-220
[Journal article]Authored by: Fountaine, S., Salter, L.
Oldfield, LD., Roy, R., Simpson, AB., Jolliffe Simpson, AD., & Salter, LA. (2021). Academic Activism in the Wake of a Pandemic: A Collective Self-Reflection from Aotearoa/New Zealand. International Perspectives in Psychology: Research, Practice, Consultation. 10(4), 215-227
[Journal article]Authored by: Salter, L.
Hoverd, WJ., Salter, L., & Veale, K. (2021). The Christchurch Call: insecurity, democracy and digital media - can it really counter online hate and extremism?. SN Social Sciences. 1(1), Retrieved from https://link.springer.com/article/10.1007%2Fs43545-020-00008-2
[Journal article]Authored by: Hoverd, W., Salter, L., Veale, K.
Salter, L., & Dickson, A. (2021). The fantasy of healthy food: desire and anxiety in healthy food guide magazine. Critical Public Health. 31(5), 548-560
[Journal article]Authored by: Dickson, A., Salter, L.
Kuehn, KM., & Salter, LA. (2020). Assessing Digital Threats to Democracy, and Workable Solutions: A Review of the Recent Literature. International Journal of Communication. 14(1), 2589-2610
[Journal article]Authored by: Salter, L.
Salter, L. (2019). An ethical populism in Education Struggles: The media campaigns of the NZEI teacher union. Postcolonial Directions in Education.
[Journal article]Authored by: Salter, L.
Phelan, S., & Salter, LA. (2021). ‘Just doing their job?’ Journalism, online critique and the political resignation of Metiria Turei. Journalism. 22(7), 1665-1681
[Journal article]Authored by: Phelan, S., Salter, L.
Salter, LA. (2019). Editorial Representations of the National Standards Education Policy: Populism, the journalistic identity and the citizen-consumer. Journalism Studies. 20(7), 1050-1067
[Journal article]Authored by: Salter, L.
Phelan, S., & Salter, LA. (2019). The Journalistic Habitus, Neoliberal(Ized) Logics, and the Politics of Public Education. Journalism Studies. 20(2), 154-172
[Journal article]Authored by: Phelan, S., Salter, L.
Salter, LA., & Phelan, S. (2017). The morality and political antagonisms of neoliberal discourse: Campbell Brown and the corporatization of educational justice. International Journal of Communication. 11, 3030-3050
[Journal article]Authored by: Phelan, S., Salter, L.
Salter, L. (2016). Populism as a fantasmatic rupture in the post-political order: integrating Laclau with Glynos and Stavrakakis. Kotuitui. 11(2), 116-132
[Journal article]Authored by: Salter, L.


Salter, L., & Ganesh, S. (2017). Media use as social action. In P. Roessler (Ed.) International Encyclopedia of Media Effects. (pp. 1213 - 1221). Hobokken, United States of America: John Wiley & Sons Ltd
[Chapter]Authored by: Salter, L.


Salter, L., & Dutta, M.(2022). Experiences with COVID-19 Among Gig Workers.
[Technical Report]Authored by: Dutta, M., Salter, L.


Dickson, AG., & salter, L. (2017, December). Healthy Food (the Pervert’s) Guide: Capitalising on the Culture(s) of Health. Presented at Cultures of Capitalism. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Dickson, A., Salter, L.


Kuehn, K., Salter, LA., Berentson-Shaw, J., & Elliott, M. (2019). Digital Threats to Democracy. Literature Review Part 2: Solutions.
[Other]Authored by: Salter, L.
Salter, LA., Kuehn, K., Berentson-Shaw, J., & Elliott, M. (2019). Digital Threats to Democracy. Literature Review Part 1: Threats and Opportunities.
[Other]Authored by: Salter, L.
[Other]Authored by: Salter, L.
Salter, L. (2017). Inventing the Future: Postcapitalism and a World Without Work: Review Essay.
[Other]Authored by: Salter, L.

Teaching and Supervision

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 2 0

Current Doctoral Supervision

Co-supervisor of:

  • Samiksha Pattanaik - Doctor of Philosophy
    ASHA workers' meaning-making of Covid-19 and the role of mobile phones in this process
  • Nick Haig - Doctor of Philosophy
    Museums and the Rhetorics of Remembrance

Media and Links

Other Links