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Dr Ravi Balasubramanian staff profile picture

Contact details +64 (04) 801 5799  ext. 63551

Dr Ravi Balasubramanian

Senior Lecturer

School of Communication, Journalism and Marketing


Contact details

  • Ph: 62542
    Location: 5F49, Block 5
    Campus: Wellington

Research Expertise

Research Interests

Consumer perceptions of recycled fashion        

Customer Profitability in Business Markets

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Measurement (150504)


Marketing strategy planning and evaluation with focus on financial metrics

Customer relationships in business markets



Research Outputs

Teaching and Supervision

Teaching Statement

My philosophy in teaching marketing subjects is to attempt and develop a practical orientation to the concepts and theories in the relevant areas. This has been facilitated by my industry experience of around two decades in the areas of marketing, sales and general management in the pharmaceuticals / chemicals businesses.

Courses Coordinated

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 0 1

Completed Doctoral Supervision

Co-supervisor of:

  • 2018 - Murray MacRae - Doctor of Philosophy
    Forecasting the Decline of Superseded Technologies: A comparison of alternative methods to forecast the decline phase of technologies

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