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Contact details +6449793027

Dr JT Thaker PhD, MA, BA

Senior Lecturer

School of Communication, Journalism and Marketing

JT or JAGADISH THAKER (Ph.D., George Mason University) is a Senior Lecturer at the School of Communication, Journalism and Marketing, Massey University.  He is an affiliate researcher with the Yale Project on Climate Change Communication, Center for Climate Change Communication at George Mason University, and Center for Culture-Centered Approach to Research and Evaluation at National University of Singapore. His research examines ways to understand and enhance vulnerable communities adaptive capacity to climate change impacts, and he specializes in the fields of science and climate change communication, health communication, and strategic communication campaigns. 

Professional

Qualifications

  • Doctor of Philosophy - George Mason University (2012)
  • Master of Arts - University of Hyderabad (2006)
  • Bachelor of Arts - Osmania University (2004)

Prizes and Awards

  • Research Translation Award (Early Career) - Massey Business School (2016)
  • Grant to build partnerships with Indian Universities - Communication, Journalism & Marketing (CJM) (2015)
  • Start-up grant - Communication, Journalism & Marketing (CJM) (2015)
  • Micro-grant for hiring research assistants - Communication, Journalism & Marketing (2015)
  • Massey Business School STAR Excellence in Research Impact - Massey Business School (2020)

Research Expertise

Research Interests

Climate change communication

Health communication

Strategic communication campaigns

Mixed Methods

Thematics

21st Century Citizenship, Health and Well-being, Future Food Systems

Area of Expertise

Field of research codes
Asian Cultural Studies (200202): Communication and Media Studies (200100): Communication Studies (200101): Communication Technology and Digital Media Studies (200102):
Communications Technologies (100500):
Cultural Studies (200200): Culture, Gender, Sexuality (200205): International and Development Communication (200103): Languages, Communication And Culture (200000):
Psychology And Cognitive Sciences (170000):
Technology (100000)

Keywords

Climate change communication, science communication, public understanding of science, health communication, strategic communication campaigns, public opinion surveys

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 3

Research Outputs

Journal

Thaker, J., & Cook, C. (2021). Experience or attribution? Exploring the relationship between personal experience, political affiliation, and subjective attributions with mitigation behavioural intentions and COVID-19 recovery policy support. Journal of Environmental Psychology. 77
[Journal article]Authored by: Thaker, J.
Jackson, J., & Thaker, J. (2021). Letting the team down? Examining sport fans reactions to Aaron Smith’s ‘Toilet Tryst’ on social media. Communication Research and Practice. 7(2), 148-172
[Journal article]Authored by: Thaker, J.
Thaker, J. (2021). The Persistence of Vaccine Hesitancy: COVID-19 Vaccination Intention in New Zealand. Journal of Health Communication. 26(2), 104-111
[Journal article]Authored by: Thaker, J.
Thaker, J., Smith, N., & Leiserowitz, A. (2020). Global Warming Risk Perceptions in India. Risk Analysis. 40(12), 2481-2497
[Journal article]Authored by: Thaker, J.
Dutta, MJ., & Thaker, J. (2020). Sustainability, ecology, and agriculture in women farmers' voices: Culture-centering gender and development. Communication Theory. 30(2), 126-148
[Journal article]Authored by: Dutta, M., Thaker, J.
Thaker, J. (2020). Corporate communication about climate science: A comparative analysis of top corporations in New Zealand, Australia, and Global Fortune 500. Journal of Communication Management. 24(3), 245-264
[Journal article]Authored by: Thaker, J.
Keller, TR., Hase, V., Thaker, J., Mahl, D., & Schäfer, MS. (2020). News Media Coverage of Climate Change in India 1997–2016: Using Automated Content Analysis to Assess Themes and Topics. Environmental Communication. 14(2), 219-235
[Journal article]Authored by: Thaker, J.
Dutta, M., Pandi, AR., Zapata, D., Mahtani, R., Falnikar, A., Tan, N., . . . Sun, K. (2019). Critical Health Communication Method as Embodied Practice of Resistance: Culturally centering structural transformation through struggle for voice. Frontiers in Communication. 4(67), 67-67 Retrieved from https://www.frontiersin.org/journals/communication
[Journal article]Authored by: Dutta, M., Thaker, J.
Thaker, J. (2019). Business communication of drivers and barriers for climate change engagement by Top New Zealand, Australian and Global Fortune 500 Corporations. Asia Pacific Public Relations Journal. 20, 74-96
[Journal article]Authored by: Thaker, J.
Dutta, MJ., & Thaker, J. (2019). ‘Communication sovereignty’ as resistance: strategies adopted by women farmers amid the agrarian crisis in India. Journal of Applied Communication Research. 47(1), 24-46
[Journal article]Authored by: Dutta, M., Thaker, J.
Thaker, J., Howe, P., Leiserowitz, A., & Maibach, E. (2019). Perceived Collective Efficacy and Trust in Government Influence Public Engagement with Climate Change-Related Water Conservation Policies. Environmental Communication. 13(5), 681-699
[Journal article]Authored by: Thaker, J.
Thaker, J., Dutta, M., Nair, V., & Rao, VP. (2018). The Interplay between Stigma, Collective Efficacy, and Advocacy Communication among Men Who Have Sex with Men and Transgender Females. Journal of Health Communication. 23(7), 614-623
[Journal article]Authored by: Dutta, M., Thaker, J.
Thaker, JJ., Zhao, X., & Leiserowitz, A. (2017). Media use and public perceptions of global warming in India. Environmental Communication: a journal of nature and culture. , 1-17 Retrieved from http://www.tandfonline.com/loi/renc20
[Journal article]Authored by: Thaker, J.
Trowbridge, J., & Thaker, JJ. (2016). The case of the national youth anti-drug media campaign: A critical analysis from a strategic communication perspective. Cases in Public Health Communication & Marketing. 8(Winter 2015), 136-169 Retrieved from http://publichealth.gwu.edu/departments/pch/phcm/casesjournal/volume8/files/Cases_Vol_8_Trowbridge_FINAL.pdf
[Journal article]Authored by: Thaker, J.
Thaker, J., Maibach, E., Leiserowitz, A., Zhao, X., & Howe, P. (2016). The role of collective efficacy in climate change adaptation in India. Weather, Climate, and Society. 8(1), 21-34
[Journal article]Authored by: Thaker, J.
Dutta, MJ., Thaker, J., & Sun, K. (2014). Neoliberalism, neocolonialism, and communication for social change: A culture-centered agenda for the social sciences. Global Media Journal. 2014
[Journal article]Authored by: Dutta, M., Thaker, J.
Thaker, J., & Leiserowitz, A. (2014). Shifting discourses of climate change in India. Climatic Change. 123(2), 107-119
[Journal article]Authored by: Thaker, J.
Howe, PD., Thaker, J., & Leiserowitz, A. (2014). Public perceptions of rainfall change in India. Climatic Change. 127(2), 211-225
[Journal article]Authored by: Thaker, J.
Trowbridge, J., & Thaker, JJ. (2013). The case of the National Youth Anti-Drug Media Campaign: A critical analysis from a strategic communication perspective. Cases in Public Health Communication & Marketing. 8, 136-169 Retrieved from http://publichealth.gwu.edu/departments/pch/phcm/casesjournal/volume8/casesv8-7.cfm
[Journal article]Authored by: Thaker, J.
Thaker, JJ. (2013). Constructing culture of science: Communication of science in India and China. Science Communication. 35(4), 539-540
[Book Review]Authored by: Thaker, J.

Book

Thaker, J. (2021). Aotearoa New Zealand Public Responses to COVID-19: March 2021.
[Scholarly edition]Authored by: Thaker, J.
Thaker, J.(2021). Aotearoa New Zealand Public Attitudes and Intentions for COVID-19 Vaccination: March 2021.
[Discussion Paper]Authored by: Thaker, J.
Thaker, J.(2021). Audience Segmentation of COVID-19 Vaccination Intentions in Aotearoa-New Zealand.
[Discussion Paper]Authored by: Thaker, J.
Thaker, J., & Menon, V.(2020). Aotearoa New Zealand Public Attitudes to COVID-19 Vaccine.
[Discussion Paper]Authored by: Thaker, J.
Thaker, J., & Menon, V. (2020). Aotearoa New Zealand Public Responses to Covid-19 and Climate Change.
[Scholarly edition]Authored by: Thaker, J.
Thaker, J., Dutta, M., Nair, V., & Rao, V. (2018). Media Portrayal Stigma Among Gender and Sexual Minorities. In M. Dutta, & D. Zapata (Eds.) Communicating for Social Change: Meaning, Power, and Resistance. (pp. 383 - 407). Singapore: Palgrave Macmillan
[Chapter]Authored by: Dutta, M., Thaker, J.Edited by: Dutta, M.
Thaker, J., & Dutta, MJ. (2018). Women farmers' voices on climate change adaptation in India. In Environmental Communication Among Minority Populations. (pp. 101 - 118).
[Chapter]Authored by: Dutta, M., Thaker, J.
Rowan, KE., Kotcher, J., Walsh-Thomas, J., Baldwin, PK., Trowbridge, J., Thaker, JT., . . . Maibach, EW. (2018). Best practices of “innovator” TV meteorologists who act as climate change educators. In Risk and Health Communication in an Evolving Media Environment. (pp. 123 - 155).
[Chapter]Authored by: Thaker, J.
Nisbet, MC., Schafer, M., Markowitz, E., Ho, S., O'Neill, S., & Thaker, JJ. (Eds.) (2017). Oxford research encyclopedia of climate change communication. : Oxford University Press
[Edited Book]Edited by: Thaker, J.
Rowan, K., Kotcher, J., Walsch-Thomas, J., Baldwin, PK., Trowbridge, J., Thaker, JJ., . . . Maibach, E. (2017). Explaining Local Impacts of Climate Change: TV Meteorologists as Climate Science Educators. In D. O’Hair (Ed.) Risk and Health Communication in an Evolving Media Environment. US: Routledge
[Chapter]Authored by: Thaker, J.
Thaker, JJ. (2017). Climate change communication in India. In MC. Nisbet, S. Ho, E. Markowitz, S. O'Neill, M. Schafer, & J. Thaker (Eds.) Oxford research encyclopedia of climate change communication. United States of America: Oxford Univeristy Press
[Chapter]Authored by: Thaker, J.Edited by: Thaker, J.
Thaker, J., & Dutta, M. (2016). Millet in Our Own Voices: A Culturally-Centred Articulation of Alternative Development by DDS Women Farmers’ Sanghams. In Dynamics of Asian Development. (pp. 131 - 144).
[Chapter]Authored by: Dutta, M., Thaker, J.
Thaker, JJ., & Dutta, M.(2014). Bt cotton, scientific studies, and power circuits: Culturally-centering science.
[Discussion Paper]Authored by: Thaker, J.
Kostadinov, K., & Thaker, J. (2013). Sustainable development and climate change: Beyond the Rio + 20 Summit. In Sustainable Development and Green Communication: African and Asian Perspectives. (pp. 43 - 57).
[Chapter]Authored by: Thaker, J.
Leiserowitz, A., & Thaker, JJ.(2012). Climate change in the Indian mind..
[Discussion Paper]Authored by: Thaker, J.

Thesis

Fisher, J. (2020). Framing Flatulence: Climate Change Framing in Dairy Sector in Aotearoa New Zealand. (Master's Thesis)
[Masters Thesis]Contributed to by: Thaker, J.Edited by: Thaker, J.
Jackson, J. (2019). Letting the Team Down? Public reactions to Aaron Smith’s ‘Toilet Tryst’. (Master's Thesis)
[Masters Thesis]Contributed to by: Thaker, J.Edited by: Thaker, J.

Conference

Thaker, J., & Jackson, J.Letting the Team Down? Examining Sport Fans Reactions to Aaron Smith’S ‘Toilet Tryst’ on Social Media. . Virtual/Gold Coast, Australia
[Conference Paper]Authored by: Thaker, J.
Thaker, J.Corporate Communication About Climate Science: Comparative Analysis of Top New Zealand, Australian, and Global Fortune 500 Corporations. . Virtual/Gold Coast, Australia
[Conference Paper]Authored by: Thaker, J.
Thaker, J., & Falnikar, A.New Frontiers of the Culture- Centered Approach: Interventions Disrupting Structures. . Virtual/Gold Coast, Australia
[Conference Paper]Authored by: Thaker, J.
Thaker, J., Smith, N., & Leiserowitz, A.Global Warming Risk Perceptions Among Indians. . Virtual/Gold Coast Australia
[Conference Paper]Authored by: Thaker, J.
Thaker, J.(2019, May). International Trends in Environmental Communication. .
[Conference]Authored by: Thaker, J.Contributed to by: Thaker, J.
Thaker, J. (2019, May). Water advocacy and social media. Presented at 69th Annual International Communication Association (ICA) Conference
[Conference Oral Presentation]Authored by: Thaker, J.
Thaker, J. (2019, May). Challenges to a Health Campaign among Sexual Minorities in India. Presented at 69th Annual International Communication Association (ICA) Conference
[Conference Oral Presentation]Authored by: Thaker, J.
Thaker, J. (2019, May). Corporate communication strategies about climate change. Presented at 69th Annual International Communication Association (ICA) Conference. Washington DC.
[Conference Oral Presentation]Authored by: Thaker, J.
Thaker, JJ.Challenges to a health campaign among sexual minorities in India. . San Diego
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., Leiserowitz, A., & Feinberg, G.Global warming's six Indias. . San Diego, United States of America
[Conference Paper]Authored by: Thaker, J.
Dutta, M., & Thaker, JJ.Climate change adaptation strategies for famers amid the agrarian crisis in India: A culture ­centered intervention. . San Diego, United States of America
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., & Dutta, M.The Interplay Between Stigma, Collective Efficacy and Advocacy: Lessons for Public Health Interventions among Sexual Minorities. . San Diego
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ.Examining the gender ­gap in environmental concern: A media socialization hypothesis. . San Diego, United States of America
[Conference Paper]Authored by: Thaker, J.
Thaker, J., Zhao, X., & Leiserowitz, A.(2017). Media Use and Public Perceptions of Global Warming in India. Paper presented at the meeting of Environmental Communication
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ.Cross national attitudes towards homosexuality in 24 countries. . Fukuoka, Japan
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., & Dutta, M.Media stigma among gender and sexual minorities in India. . Fukuoka, Japan
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., & Dutta, M.Does media affect farmer’s crop choices? Exploring the role of media in enhancing farmer’s adaptive capacity. . San Juan, Puerto Rico
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ.Evaluating image repair strategies of CRU scientists and IPCC after the climategate and glaciergate crises. . San Juan Puerto Rico
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., Maibach, E., Leiserowitz, A., Zhao, X., & Howe, P.Role of collective efficacy in climate change communication: A multilevel analysis. . San Juan, Puerto Rico
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., Maibach, E., Leiserowitz, A., Zhao, X., & Howe, P.Role of Collective Efficacy in Climate Change Communication: A Multilevel Analysis. . San Juan, Puerto Rico
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., & Dutta, M.Community Media As Sites of Resistance to GM Technologies. . San Juan, Puerto Rico
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., & Dutta, M.Women farmers’ voices on climate change: A culture-centered approach to climate change adaptation. . Seattle, United States of America
[Conference Paper]Authored by: Thaker, J.
Thaker, JJ., & Dutta, M.Agriculture technologies and alternate development: Women farmers resistance to Bt cotton.. . Seattle
[Conference Paper]Authored by: Thaker, J.

Other

Thaker, J., & Menon, V. (2020). Aotearoa New Zealand Public Responses to COVID-19.
[Other]Authored by: Thaker, J.
Thaker, J. (2019, March). Corporate communication about climate change..
[Oral Presentation]Authored by: Thaker, J.
Dutta, M., & Thaker, JJ. (2016). Culture-Centered Method: The nuts and bolts of co-creating communication infrastructures of listening in communities.
[Working Paper]Authored by: Thaker, J.Contributed to by: Thaker, J.
Leiserowitz, A., Thaker, JJ., Feinberg, G., & Cooper, D. (2013). Global warming’s Six Indias.
[Working Paper]Authored by: Thaker, J.

Teaching and Supervision

Courses Coordinated

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Current Doctoral Supervision

Co-supervisor of:

  • Pooja Jayan - Doctor of Philosophy
    Exploring meanings of health and wellbeing among migrant Indian nurses in New Zealand using a Culture-Centered Approach

Media and Links

Media

  • 31 Aug 2018 - Newspaper
    Dwindling academic career prospects
    I critically reviewed, using government data sources, the prospects of academic career in India and internationally. Published in Asian Age/Deccan Chronicle, national newspapers in India
  • 27 Jul 2020 - Newspaper
    Massey survey exposes ‘unequal burden’ of pandemic
  • 25 Jul 2020 - Newspaper
    Otago Times: Depression rife during lockdown
    Newspaper coverage of research
  • 25 Jul 2020 - Newspaper
    NYT: What has helped New Zealand successfully
    Research covered in New York Times
  • 24 Jul 2020 - Newspaper
    NZ Herald: Half of all Kiwis depressed during lock
    Coverage of Research
  • 24 Jul 2020 - Newspaper
    NewsHub: COVID-19-More people receiving income su
  • 24 Jul 2020 - Newspaper
    France24 News: New Zealand beat Covid-19
    News coverage in international press
  • 24 Jul 2020 - Newspaper
    Guardian: New Zealand beat Covid-19 by trusting
    News coverage of research in The Guardian
  • 22 May 2017 - Newspaper
    Top 40 under 40 India's Inspiring Young Teachers
    Awarded as a top 40 under 40 inspiring teachers in South India
  • 21 May 2019 - Newspaper
    Merchants of corporate influence
    I reviewed current studies about influence of research funding on research findings and priorities. Published in Asian Age/Deccan Chronicle national newspapers in India.
  • 21 Jul 2018 - Newspaper
    The need to invest more on climate change educatio
    Newspaper article citing my research
  • 20 May 2020 - Magazine
    The Difference Between Good and Bad Science Commun
    News article
  • 13 Mar 2015 - Magazine
    What does rural and urban India think about climat
    Writ-up on climate change research
  • 07 Aug 2020 - Online
    Conversation:100 days without COVID-19
    News article covering my research
  • 03 Aug 2020 - Newspaper
    Folha de S. Paulo: What happened to three emblemat
    Most circulated Brazilian newspaper coverage of our report
  • 01 Mar 2014 - Magazine
    Climate Change in the Indian Mind

Other Links