Contact details +64 (09) 414 0800  ext. 43231

Dr John Murray

Senior Lecturer in Retail and Marketing

School of Communication, Journalism and Marketing

John is a member of the Centre for Advanced Retail Studies (CARS) and has a number of teaching and research interests in: retail branding; consumer and environmental psychology; retail location; the competiveness of retail economies; retail strategy; omni-retailing and design/architecture.  His primary research interest considers the role of consumers’ perceptions of design and architecture in retail brand building.

Research Expertise

Research Interests

My primary research interest concerns retail competitiveness.  i employ two main approaches to investigate this research interest: 1) the analysis of the contributions of in-store experiences to retaiers'l brand building efforts; and 2) the macro-policy consideration of New Zealand's distribution system and its ability to competively offer sustainable choice and format diversity to consumers.

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Measurement (150504): Other Commerce, Management, Tourism and Services (159900): Pricing (incl. Consumer Value Estimation) (150507)


Store environments

Retail branding

Retail competiveness

Experiential retailing

Retail location

Retail strategy and omni-centric business modeling

Town centre planning and development

Teaching and Supervision

Current Doctoral Supervision

Co-supervisor of:

  • Martin Mahler - Doctor of Philosophy
    The Adoption of Mobile Payment Systems
  • Kousar Sadeghzadeh Fesaghandis - Doctor of Philosophy
    Down the Rabbit-Hole: The Experience of Fantasy Servicescapes and Consumers’ Affective and Behavioural Responses

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