Contact details +64 (09) 414 0800 ext. 43231
John is a member of the Centre for Advanced Retail Studies (CARS) and has a number of teaching and research interests in: retail branding; consumer and environmental psychology; retail location; the competiveness of retail economies; retail strategy; omni-retailing and design/architecture. His primary research interest considers the role of consumers’ perceptions of design and architecture in retail brand building.
My primary research interest concerns retail competitiveness. i employ two main approaches to investigate this research interest: 1) the analysis of the contributions of in-store experiences to retaiers'l brand building efforts; and 2) the macro-policy consideration of New Zealand's distribution system and its ability to competively offer sustainable choice and format diversity to consumers.
Field of research codes
Business and Management (150300):
Commerce, Management, Tourism And Services (150000):
Entrepreneurship (150304):
Innovation and Technology Management (150307):
Marketing (150500):
Marketing Management (incl. Strategy and Customer Relations) (150503):
Marketing Measurement (150504):
Other Commerce, Management, Tourism and Services (159900):
Pricing (incl. Consumer Value Estimation) (150507)
Store environments
Retail branding
Retail competiveness
Experiential retailing
Retail location
Retail strategy and omni-centric business modeling
Town centre planning and development
Co-supervisor of:
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