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Dr Alexander Schnack Ph.D.

Lecturer/Senior Lecturer - Marketing/Marketing Analytics

School of Communication, Journalism and Marketing

Professional

Qualifications

  • Doctor of Philosophy - Massey University (2020)

Prizes and Awards

  • Listed on the Massey University Dean's List of Exceptional Theses - Massey University (2020)

Research Outputs

Journal

Schnack, A., Wright, MJ., & Elms, J. (2021). Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments. Journal of Retailing and Consumer Services. 61
[Journal article]Authored by: Elms, J., Schnack, A., Wright, M.
Schnack, A., Wright, MJ., & Holdershaw, JL. (2021). Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation. Journal of Retailing and Consumer Services. 58
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.
Schnack, A., Wright, MJ., & Holdershaw, JL. (2020). An exploratory investigation of shopper behaviour in an immersive virtual reality store. Journal of Consumer Behaviour. 19(2), 182-195
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.
Schnack, A., Wright, MJ., & Holdershaw, JL. (2019). Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability. Food Research International. 117, 40-49
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.

Conference

Schnack, A., Wright, M., & Holdershaw, J. (2018). Virtual Reality in Marketing Research: In-store shopper patterns in an immersive virtual simulated convenience store. Not available. : ICORIA 2018
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Schnack, A., Wright, M.
Holdershaw, J., Schnack, A., & Wright, M. (2018). Virtual shopping simulation: Consumer knowledge of country of origin. https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf. (pp. 118 - 121). : ANZMAC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Schnack, A., Wright, M.
Wright, MJ., Schnack, A., Holdershaw, JL., & Elms, J.From computer to cave: A simulated convenience store using immersive virtual reality. . Groningen, The Netherlands
[Conference Paper]Authored by: Elms, J., Holdershaw, J., Schnack, A., Wright, M.
Schnack, A., Wright, M., & Holdershaw, J.Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the Future of Market Research. Paper presented at the meeting of https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf. Christchurch
[Conference Paper]Authored by: Holdershaw, J., Schnack, A., Wright, M.

Teaching and Supervision

Courses Coordinated

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 2 0

Current Doctoral Supervision

Co-supervisor of:

  • Claire Zhao - Doctor of Philosophy
    Designing, Implementing and Evaluating Intelligent Virtual Reality Stores for Studying Consumer Shopping Behaviour
  • Aysu Erensoy - Doctor of Philosophy
    Investigating the Effect of Gamification Mechanics on Customer Experience and Behaviour in Immersive Virtual Reality Stores