Contact details +64 (06) 356 9099  ext. 83973

Alexander Schnack

Postdoctoral Fellow

School of Communication, Journalism and Marketing

Research Outputs

Journal

Schnack, A., Wright, MJ., & Holdershaw, JL. (2019). An exploratory investigation of shopper behaviour in an immersive virtual reality store. Journal of Consumer Behaviour.
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.
Schnack, A., Wright, MJ., & Holdershaw, JL. (2019). Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability. Food Research International. 117, 40-49
[Journal article]Authored by: Holdershaw, J., Schnack, A., Wright, M.

Conference

Schnack, A., Wright, M., & Holdershaw, J. (2018). Virtual Reality in Marketing Research: In-store shopper patterns in an immersive virtual simulated convenience store. Not available. : ICORIA 2018
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Schnack, A., Wright, M.
Schnack, A., Wright, M., & Holdershaw, J.Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the Future of Market Research. Paper presented at the meeting of https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf. Christchurch
[Conference Paper]Authored by: Holdershaw, J., Schnack, A., Wright, M.

Teaching and Supervision

Courses Coordinated

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