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Dr Trish Bradbury staff profile picture

Contact details +64 (09) 414 0800  ext. 43403

Dr Trish Bradbury PhD, MPE, BSc

Senior Lecturer

School of Management

Dr. Trish Bradbury is a Senior Lecturer within the School of Management at Massey University, Auckland, New Zealand. She has extensive experience in managing and coaching sport teams and organisations. She has held such roles as Chef de Mission at the World University Games, Assistant Chef de Mission at the 2000 Paralympic Games, under 19 national girls' volleyball coach, and has been a Board of Director for various national and regional sporting bodies. She has also sat on the Enterprise North Shore Business of Sport Cluster and many university committees such as the Massey Blues Sport and Cultural Committee, the College of Business Board, and in her role as Regional Graduation Marshal, the Graduation Committee. She also has been a University Proctor. She currently sits of the tertiary advisory board for Auckland Sport. Trish’s major research interests concern a variety of aspects of sport/business management related to events, HRM, organisation development and performance management. Trish has published across different genres, and has journal articles in such journals as Sport Management Review; Sport, Business and Management; the Journal of Excellence; and International Journal of Sports Marketing and Sponsorship. She co-edited her most recent book in 2013: Sport Governance: International Case Studies (UK: Routledge). She taught in Massey’s Bachelor of Business Studies (BBS) Sport Management degree for 18 years and currently teaches two BBS core management papers, Organisations and Management, and The Legal and Social Environment of Business. She holds a PhD in Sport Management and a Master of Physical Education in Sport Administration.

Trish has extensive experience in managing/coaching sport teams/organisations and has held roles as Chef de Mission, World University Games; Assistant Chef de Mission, 2000 Paralympic Games; under 19 national girls' volleyball coach, and Board of Director for various sporting bodies. Trish’s research interests concern sport/business management related to events, HRM, organisation development and performance management. Trish has published in such journals as Sport Management Review; Sport, Business and Management; the Journal of Excellence; and International Journal of Sports Marketing and Sponsorship. She has co-edited two books: Sport governance: International case studies, 2013 and Understanding sport management: International perspectives, 2017.

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Contact details

  • Ph: 09 414 0800 x43403
    Location: QB 2.12, Quad Block B (QB)
    Campus: Albany


  • Doctor of Philosophy - Massey University (2001)
  • Master of Physical Education - University of Ottawa (1985)
  • Bachelor of Science - University of Ottawa (1981)

Research Expertise

Research Interests

My research efforts focus on all areas of the management of sport. Examples include: success and sustainability, sport marketing and branding, service management, human resource management related to athlete selection, event planning and management, facility management, and strategic planning and organisational development practices of sport organisations. My research focus is towards core management aspects in a sport context. Current research topics include:

•Sport Governance

*SKYCITY Breakers success and sustainability

•Athlete Selection Criteria and HR Practices

•SPARC's (now Sport NZ) Organisation Development Tool

*Corruption in International Sport Federations

*High performing sport organisations


Resource Development and Management, Health and Well-being

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Human Resources Management (150305): Organisation and Management Theory (150310): Organisational Planning and Management (150312): Other Commerce, Management, Tourism and Services (159900)


Sport Management - all aspects

Coaching / Self-Coaching

Athlete Selection

Event Management

Organisational Development

Performance Management

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 1

Research Outputs

Consultancy and Languages


  • July 2016-March 2017 - Sport Newfoundland and Labrador, Canada
    Sport Official Service Review Report
  • July 2016-December 2016 - North Shore Events Centre
    North Shore Events Centre: Feasibility Study of Proposed Facility Expansion Report
  • Fenruary - November 2010 - North Shore City Council
    North Shore Events Centre Expansion Feasibility Study
  • January - December 2007 - SPARC (Now Sport New Zealand)
    Writing of Coaching Model Frameworks for Programme Management: Managing finances, resources and information; Managing resources; Managing others; Planning, evaluation, and modifications; and Athlete selection.
  • January - December 2007 - Sport Knowledge Australia Distance Education
    Sport Facility Management Modules (10)


  • English
    Last used: today!
    Spoken ability: Excellent
    Written ability: Excellent
  • French
    Last used: January 2014
    Spoken ability: Average
    Written ability: Needs work

Teaching and Supervision

Teaching Statement

My teaching philosophy is totally student oriented in that I teach in a way that the students are coached, mentored, counseled, facilitated, and challenged. I challenge them holistically to take responsibility for their own personal development and growth. I use reflective questioning and situational analysis allowing them to think for themselves instead of being provided the answers. I am able to do this through teaching methods which include: interactive lectures, guest speakers, videos, field trips, and use of practical examples.

Courses Coordinated

  • 152.238 Professional Development for the Sport Industry
  • 234.131 Introduction to Sport Organisations and Development
  • 234.338 Sport and Exercise Practicum

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
Co-supervisor 0 1

Current Doctoral Supervision

Supervisor of:

  • Shamalka Perera - Doctor of Philosophy
    Understanding Inclusion: An Exploratory Study of Female ICT Employees’ Perceptions’

Completed Doctoral Supervision

Co-supervisor of:

  • 2013 - Ira Fachira - Doctor of Philosophy
    Knowledge and Learning in a Service context: Sensemaking in an Online Community of Hair Stylists

Media and Links


  • 26 Jan 2017 - Radio
    Sports Sponsorship
    Invited by Alex Mason from Newstalk ZB to speak aboout sports sponsoship and Adidas ending its athletics sponsorship
  • 19 Oct 2014 - Newspaper
    Wellbeing: Workplace workouts work
    Interviewed by Rachel Grunwell from the Herald on Sunday to speak about corporate well-being or health promotion programmes and whether it makes a difference if businesses pay for and support them
  • 19 May 2016 - Radio
    Sideline behaviour in sport
    Participated in a radio interview on Radio Live
  • 19 May 2015 - Radio
    Radio Live Interview
    Invited to be interviewed by Sean Plunket of Radio Live on sideline behaviour in sport as there was an incident in an under-8s rugby game where the game was called off after adults stormed field. The
  • 01 Sep 2016 - Television, Radio
    Big Issues in Sport
    Interviewed by Alison Peacock for the Paul Henry Morning News show on the Big Issues in (Sport) Business events
  • 01 Nov 2016 - Newspaper
    Business of sport sponsorship
    Interviewed by Susan Edmunds, Fairfax Media about the business of sport sponsorship and Jonah Lomu's sponsorship and commercial endorsments
  • 01 Jan 2016 - Radio
    Massey's BSM comencing in July 2016
    Interviewed by Mark Watson on Radio Sport about Massey's BSM commencing in 2016 July
  • 01 Feb 2017 - Other
    Commercial Plan & Strategy for Aktive Auckland
    Interviewed by Mike Hall-Taylor from HT Group to gather information for the writing of a Commercial Plan & Strategy for Aktiv Auckland, of which I am a member of their Tertiary Advisory Group
  • 01 Dec 2016 - Radio
    Trush for Jonah Lomu's Sons
    Invite by Sharon Brettkelly from Radio New Zealand to be interviewed about the trst that has been set up for Jonah Lomu's sons since his passing wanting an idea of what his sponsorships would have bee
  • 01 Aug 2016 - Newspaper
    Support of Cheifs players
    Invited by Susan Edmonds, reporter with to comment on the Chiefs stripper scandal, in an article titled 'Support of Chiefs players may be more damaging than sponsorship association: Expert'
  • -

    Positive Side Line Behaviour (GOOD SPORT) Steering Committee: Invite to be a member of this Aktive Auckland Sport and Recreation managed project to promote positive experiences for Kiwi kids by educat

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