Dr Yulong Liu staff profile picture

Contact details +6492136405

Dr Yulong Liu

Senior Lecturer

Doctoral Supervisor
School of Management

David also published in journals of international repute including, Thunderbird International Business ReviewJournal of Business StrategyInternational Studies of Management and Organization, and many others.

David is currently a special issue editor of academic journals. David is a member of the Editorial Review Board of several leading international journals and a Scientific Board member at international conferences. He has been invited and served as an Ad Hoc reviewer for several leading A*/A-ranked international journals.

David holds a Postgraduate Certificate in Tertiary Teaching (PGCert TT) and has taught a wide range of undergraduate and postgraduate courses in various teaching delivery modes, e.g., about Innovation and New Ventures; Technology Governance and Risk Management; Operational Management; International Supply Chain Management; Managing Organisations; Business Ethics; International Business; Growing Multinational Enterprises. He is actively involved in graduate-level supervision, including Masters and PhD supervision, and has supervised more than 16 postgraduate students including research Masters students and PhD candidate to successful completion.

David served on several committees within Massey Business School (MBS), e.g., committee member for the Teaching and Learning Committee of SOM [2014]; SSLC [2019 - 2021]. He is an active champion in Massey Business School (MBS), looking after the international program for MBS.

Yulong (David) holds a BMSE (Management Science and Engineering), an MMGT, and a PhD (Massey University). His primary research interests include Organizational innovation; Digitalization, robotization, and emerging technology adoption, e.g., Artificial intelligence, Robots, FinTech; Service management; Business and Management studies, e.g., Institutions; Stakeholder Relationships and Sustainability; Global business. David has 26 refereed journal articles (over 10 A*/A journals since 2018, for PBRF 2018-2021).

His work has appeared in A*/A-ranked journals, e.g., International Journal of Production Economics, International Business Review, Journal of Business Research, Asia Pacific Journal of Marketing and Logistics, Journal of Global Information ManagementLong Range Planning.

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Contact details

  • Ph: +64 (09) 414 0800 Ext. 43405
    Location: Room 3.12, QA
    Campus: Albany

Certifications and Registrations

  • Licence, Supervisor, Massey University

Research Expertise

Research Interests

  • Organizational Innovation
  • Digitalization and Transformability
  • Technology management on disruptive technologies e.g. Artificial Intelligence (AI), Fintech
  • Service management in hospitality and tourism
  • Business and Management studies
  • Global business

Research Opportunities

  • PhD Research supervision  (01/01/2021) Doctoral applications open


21st Century Citizenship

Area of Expertise

Field of research codes
Business and Management (150300): Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) (150301): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): International Business (150308): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Small Business Management (150314):
Technology (100000):
Tourism (150600): Tourism Management (150603)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs


Wu, M., Liu, Y., Chung, HFL., & Guo, S. (2022). When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis. Journal of Business Research. 139, 843-854
[Journal article]Authored by: Chung, F., Liu, Y.
Liu, Y., & Yu, Y. (2021). Business Model Adaptation of Small and Medium-sized Information Technology Firms: The Role of Dynamic Capabilities. Journal of Global Information Management. 29(6)
[Journal article]Authored by: Liu, Y.
Mutambik, I., Almuqrin, A., Liu, Y., Alhossayin, M., & Qitash, FH. (2021). Gender Differentials on Information Sharing and Privacy Concerns on Social Networking Sites: Perspectives from Users. Journal of Global Information Management. 29(3), 236-255
[Journal article]Authored by: Liu, Y.
Liu, Y., Ndubisi, NO., Liu, Y., & Barrane, FZ. (2020). New product development and sustainable performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces. International Journal of Production Economics. 230
[Journal article]Authored by: Liu, Y.
Yan, H., Hu, X., & Liu, Y. (2020). The international market selection of Chinese SMEs: How institutional influence overrides psychic distance. International Business Review. 29(4)
[Journal article]Authored by: Liu, Y.
Liu, Y., & Kang, Y. (2020). Adapt to the wild: the effect of dynamic capabilities on international entry mode. International Studies of Management and Organization. 50(1), 74-90
[Journal article]Authored by: Kang, Y., Liu, Y.
Mi, L., Kang, Y., & Liu, Y. (2020). Wanted: strategic partners for young firms eager to enter foreign markets. Journal of Business Strategy. 41(1), 3-10
[Journal article]Authored by: Kang, Y., Liu, Y.
Mi, L., Yue, X-G., Shao, X-F., Kang, Y., & Liu, Y. (2020). Strategic Asset Seeking and Innovation Performance: The Role of Innovation Capabilities and Host Country Institutions. Journal of Risk and Financial Management. 13
[Journal article]Authored by: Kang, Y., Liu, Y.
Yu, Y., Liu, Y., & Bai, T. (2019). Does attention from headquarters influence subsidiary behavior? A social psychological perspective. Long Range Planning. 52(4)
[Journal article]Authored by: Liu, Y.
Liu, Y., & Yu, Y. (2018). Institutions, firm resources and the foreign establishment mode choices of Chinese firms: The moderating role of home regional institutional development. Journal of Business Research. 93, 111-121
[Journal article]Authored by: Liu, Y.
Yu, Y., & Liu, Y. (2018). Country-of-Origin and Social Resistance in Host Countries: The Case of a Chinese Firm. Thunderbird International Business Review. 60(3), 347-363
[Journal article]Authored by: Liu, Y.


Mi, L., Kang, Y., & Liu, Y.(2019). Strategic asset seeking and innovation performance: The role of capabilities and institutions. . Boston, Massachusetts
[Conference Paper]Authored by: Liu, Y.
Yu, Y., & Liu, Y.The Impact of Headquarters Attention on Subsidiary Behavior – A Social Psychological Perspective. . Perth, Australia
[Conference Paper]Authored by: Liu, Y.
Mi, L., Kang, Y., & Liu, Y.Strategic Intent, FDI Strategies and EMNCs' Goal Attainment: A Configuration Approach. . Minneapolis, USA
[Conference Paper]Authored by: Liu, Y.
Liu, Y.Adapt to the Wild: The Effect of Adaptive Dynamic Capabilities on International Establishment Entry Mode. . Brisbane, Australia
[Conference Paper]Authored by: Liu, Y.
Kang, Y., & Liu, Y.The role of resource-seeking intent in outward FDI decisions under institutional constraints: Evidence from China as an emerging economy. . Melbourne, Australia
[Conference Paper]Authored by: Kang, Y., Liu, Y.

Consultancy and Languages


  • English
    Last used: Regularly used
    Spoken ability: Average
    Written ability: Excellent
  • Mandarin
    Last used: Regularly used
    Spoken ability: Excellent
    Written ability: Excellent

Teaching and Supervision

Teaching Statement

Innovation and New Venture

Technology Governance and Risk Management

Operational Management of IB

International Supply Chain Management

Managing Organisations

Business Strategy

Business Ethics

International Business

Courses Coordinated

  • 152.264 International Supply Chain Management
  • 152.726 Growing Multinational Enterprises
  • 157.350 Technology Governance and Risk Management

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 1 0
Co-supervisor 1 1

Current Doctoral Supervision

Main Supervisor of:

Co-supervisor of:

  • Herbert Sima - Doctor of Philosophy
    An analysis of antecedents of export venture performance in the B2B scenario - the case of emerging economies

Completed Doctoral Supervision

Co-supervisor of:

  • 2019 - Lili Mi - Doctor of Philosophy
    Strategic intent, FDI entry strategies, and emerging market MNEs’ subsidiary performance: The strategic fit approach