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Dr Sue Cassells staff profile picture

Contact details +6469517068

Dr Sue Cassells

Senior Lecturer

School of Economics and Finance

Sue is an Environmental Economist whose research sits at the interface between business and the environment. It has included market and non-market valuation of natural resources, climate-related impacts on agriculture, and the knowledge gap around environmental management in the context of small and medium enterprises in New Zealand. Sue is an invited member of the International Review Group of Standards New Zealand on the panel for ISO 14000 work on Environmental Management Systems. She is currently a NZ technical contributor to the development of two new international standards. One provides guidance for determining environmental costs and benefits and the other, requirements and guidelines for the monetary valuation of environmental impacts and related environmental aspects.

Sue is a member of Massey University’s Sustainability Advisory Group on and is on the Editorial Board of Small Enterprise Research.

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Research Expertise

Research Interests

    • Valuing environmental costs and benefits
    • Economic impact from climate events and also from environmental policy change
    • Waste management issues from a policy perspective
    • Environmental management undertaken by small and medium enterprises, including barriers to uptake

Area of Expertise

Field of research codes
Agricultural Economics (140201): Applied Economics (140200): Economics (140000): Environment and Resource Economics (140205)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 5
Team Member 0 1

Research Outputs

Journal

Cassells, S., & Lewis, KV. (2019). Managing to be environmentally responsible: incentives and disincentives reported by small businesses. Small enterprises research: the journal of SEAANZ. 26(1), 1-17
[Journal article]Authored by: Cassells, S.
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Mai, TC., Shakur, S., & Cassells, S. (2018). Testing vertical price transmission for Vietnam's Robusta coffee. Australian Journal of Agricultural and Resource Economics. 62(4), 563-575
[Journal article]Authored by: Cassells, S., Shakur, S.
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1
Cassells, S., & Lewis, KV. (2017). Environmental management training for micro and small enterprises: the missing link?. Journal of Small Business and Enterprise Development. 24(2), 297-312
[Journal article]Authored by: Cassells, S.
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7
Lewis, KV., Cassells, S., & Roxas, H. (2015). SMEs and the Potential for A Collaborative Path to Environmental Responsibility. Business Strategy and the Environment. 24(8), 750-764
[Journal article]Authored by: Cassells, S.
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Chau, VN., Holland, J., & Cassells, S. (2014). Institutional structures underpinning flood management in Vietnam. International Journal of Disaster Risk Reduction. 10(PA), 341-348
[Journal article]Authored by: Cassells, S.
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Chau, VN., Cassells, S., & Holland, J. (2015). Economic impact upon agricultural production from extreme flood events in Quang Nam, central Vietnam. Natural Hazards. 75(2), 1747-1765
[Journal article]Authored by: Cassells, S.
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Chau, VN., Holland, J., Cassells, S., & Tuohy, M. (2013). Using GIS to map impacts upon agriculture from extreme floods in Vietnam. Applied Geography. 41, 65-74
[Journal article]Authored by: Cassells, S., Tuohy, M.
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Cassells, S., Lewis, KV., & Findlater, A. (2012). An exploration of ISO 14001 uptake by New Zealand firms. International Journal of Law and Management. 54(5), 345-363
[Journal article]Authored by: Cassells, S.
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6
Cassells, S., Lewis, KV., & Findlater, A. (2012). An exploration of ISO 14001 uptake by New Zealand firms. International Journal of Law and Management. 54(5), 345-363 Retrieved from http://www.emeraldinsight.com/journals.htm?articleid=17052944&show=abstract
[Journal article]Authored by: Cassells, S.
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Cassells, S., Lewis, K., & Findlater, A. (2011). SMEs and ISO 14001 adoption: A New Zealand perspective. Small Enterprise Research. 18(1), 19-32 Retrieved from http://pubs.e-contentmanagement.com/doi/pdf/10.5172/ser.18.1.19
[Journal article]Authored by: Cassells, S.
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Cassells, S., & Lewis, K. (2011). SMEs and environmental responsibility: Do actions reflect attitudes?. Corporate Social Responsibility and Environmental Management. 18(3), 186-199
[Journal article]Authored by: Cassells, S.
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105
Lewis, K., & Cassells, S. (2010). Barriers and drivers for environmental practice uptake in SMEs: A New Zealand perspective. International Journal of Business Studies. 18(1), 7-21 Retrieved from http://web.ebscohost.com.ezproxy.massey.ac.nz/ehost/pdfviewer/pdfviewer?sid=25e07df6-c785-4f0c-b2a1-828d41a30e9b%40sessionmgr11&vid=2&hid=15
[Journal article]Authored by: Cassells, S.
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Cassells, S., Holland, J., & Meister, A. (2005). End-of-life vehicle disposal: Policy proposals to resolve an environmental issue in New Zealand. Journal of Environmental Policy and Planning. 7(2), 107-124
[Journal article]Authored by: Cassells, S.
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6
Cassells, SM. (2002). Compliance costs of land-based effluent disposal and the New Zealand dairy farmer. Primary Industry Management. 5(2), 37-38
[Journal article]Authored by: Cassells, S.
Cassells, SM., & Meister, AD. (2001). Cost and trade impacts of environmental regulations: Effluent control and the New Zealand dairy sector. Australian Journal of Agricultural and Resource Economics. 45(2), 257-274
[Journal article]Authored by: Cassells, S.
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11

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Book

Lewis, K., & Cassells, S. (2014). The spiritual dimension of biodynamics: An alternative source of capital in the rural context. (pp. 175 - 191).
[Chapter]Authored by: Cassells, S.
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3
Lewis, K., Walker, R., & Cassells, S. (2011). Entrepreneurship fi rst or last? Biodynamic enterprise in New Zealand. In The Handbook of Research on Entrepreneurship in Agriculture and Rural Development. (pp. 147 - 161).
[Chapter]Authored by: Cassells, S.
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2
Cassells, SM.(2001). Deficiencies in New Zealand's approach to recycling end-of-life vehicles. Massey University, Department of Applied and International Economics
[Discussion Paper]Authored by: Cassells, S.
Cassells, SM., & Meister, AD.(2000). Cost of land-based effluent disposal to the New Zealand dairy sector. Massey University, Department of Applied and International Economics
[Discussion Paper]Authored by: Cassells, S.
Cassells, SM., & Meister, AD.(2000). Cost and trade impacts of environmental regulations: Effluent control and the New Zealand dairy sector. Department of Applied and International Economics, Massey University
[Discussion Paper]Authored by: Cassells, S.

Creative Work

Parry, J., Wirth, C., Bennett, A., & Cassells, S.(2009). Lecturer's guide to fundamentals of finance, Third Edition. [CD Rom]. Auckland, New Zealand: Pearson New Zealand Ltd
[Film or Video]Authored by: Cassells, S.

Thesis

Cassells, SM. (2004). Toward sound management of end-of-life vehicles in New Zealand. (Doctoral Thesis, Massey University)
[Doctoral Thesis]Authored by: Cassells, S.

Conference

Mai, TC., Shakur, S., & Cassells, SM. (2017). Price asymmetry of coffee beans: Evidence from Vietnam. Proceedings of the 2016 New Zealand Agricultural and Resource Economics Conference (21 pages). AgEcon Search. (pp. 1 - 21). : 2016 New Zealand Agricultural & Research Economics Society Conference
[Conference Paper in Published Proceedings]Authored by: Cassells, S., Shakur, S.
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Cassells, SM., & Lewis, KV. (2016). SMEs and training for environmental management: An attitudinal perspective. Proceedings of the Institute for Small Business and Entrepreneurship (ISBE) 2016 Conference. (pp. 1 - 22). Barnsley, UK: Institute for Small Business and Entrepreneurship (ISBE) 2016 Conference
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Ngoc Chau, V., Cassells, SM., & Holland, J. (2014). Measuring direct losses to rice production from extreme flood events in Quang Nam province, Vietnam.. Proceedings of the Australian Agricultural and Resource Economics Society 58th Annual Conference. (pp. 1 - 21). AgEcon Search - Research in Agricultural and Applied Economics: Australian Agricultural and Resource Economics 58th Annual Conference
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Vu Ngoc Chau, ., Cassells, SM., & Holland, JD. (2014, February). Measuring direct losses to rice production from extreme flood events in Quang Nam province, Vietnam. Presented at 58th AARES Annual Conference. Port Macquarie, NSW, Australia.
[Conference Oral Presentation]Authored by: Cassells, S.
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Lee, P., Cassells, S., & Holland, J. (2013). The non-market value of Abel Tasman National Park, New Zealand: A choice modelling application. Australian Agricultural Economics Society, 2013 Conference (57th). AgEcon Search: 57th AARES Annual Conference
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Lee, PSL., Cassells, SM., & Holland, JD. (2013, February). The non-market value of Abel Tasman National Park, New Zealand: A choice modelling application.. Presented at 57th AARES Annual Conference. Sydney, NSW, Australia.
[Conference Oral Presentation]Authored by: Cassells, S.
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McBride, N., Holland, J., Minot, E., & Cassells, S. (2012). Endangered species management planning in New Zealand. In Society for Conservation Biology Oceania 2012: People and Conservation in Land and Sea Country:Programme(pp. 77 - 77). , Society for Conservation Biology Conference - Oceania 2012: People and Conservation in Land and Sea Country Australia: Society for Conservation Biology
[Conference Abstract]Authored by: Cassells, S.
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McBride, N., Holland, J., Minot, E., & Cassells, S. (2012, September). Endangered species management planning in New Zealand. Presented at Society for Conservation Biology Oceania 2012: People and Conservation in Land and Sea Country. Darwin, NT, Australia.
[Conference Oral Presentation]Authored by: Cassells, S.
Chau, V., Holland, J., Tuohy, M., & Cassells, S. (2011, October). A geo-spatial assessment of flood impacts on agriculture in Quang Nam Province, Vietnam. Presented at Pacific Neighborhood Consortium 2011, Annual Conference and Joint Meetings Managing. Climate Change: From Science to Digital Humanities and Sustainability. Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand.
[Conference Oral Presentation]Authored by: Cassells, S., Tuohy, M.
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Reyes, CR., Holland, JD., & Cassells, SM. (2011). The application of multi-criteria decision analysis to develop a rapid environmental evaluation methos to improve land-use deciscion making. Poster session presented at the meeting of International Symposium on Society and Resource Management (ISSRM 2011). Kota Kinabalu, Sabah, Malaysia
[Conference Poster]Authored by: Cassells, S.
Lewis, KV., & Cassells, SM. (2009, November). Small firms and environmental responsibility: The potential for collaborative approaches. Presented at Annual Asia Pacific Academy of Business in Society Conference. Brisbane, QLD.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., & Lewis, KV. (2009, November). SMEs and environmental responsibility: Do actions reflect attitudes?. Presented at Sustainability Conference. Auckland, NZ.
[Conference Oral Presentation]Authored by: Cassells, S.
Lewis, KV., & Cassells, SM. (2009). SMEs and environmental responsibility: Do actions reflect attitudes:. In Sustainability Conference(pp. 45 - 46). : Massey University, College of Business
[Conference Abstract]Authored by: Cassells, S.
Cassells, SM., & Lewis, KV. (2009, December). SMEs and environmental practices: Barriers and drivers. Presented at 23rd ANZAM Conference. Monash University, Melbourne, VIC.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., & Lewis, KV. (2009). SMEs and environmental practices: Barriers and drivers. 23rd Australian and New Zealand Academy of Management (ANZAM) Conference. (pp. 1 - 19).
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Cassells, SM., Findlater, A., & Lewis, KV. (2008, December). Adopting ISO 14001: Perceptions of New Zealand firms. Presented at 22nd Australian and New Zealand Academy of Management Conference (ANZAM): Managing in the Pacific Century. Auckland, NZ.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., Findlater, A., & Lewis, KV. (2008). Adopting ISO 141001: Perceptions of New Zealand firms. Proceedings of the 22nd Australian and New Zealand Academy of Management (ANZAM) Conference. (pp. unpaged - 17).
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
Cassells, SM., Findlater, A., & Lewis, KV. (2008). The adoption of ISO 14011 by New Zealand SMEs: Perceived barriers and benefits. Proceedings of the International Council of Small Business World Conference. (pp. unpaged).
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Rae, AN., Strutt, A., & Cassells, SM. (2008). Towards analysis of sustainable export-oriented agriculture: Exploring land-use data and CGE modeling in New Zealand. Proceedings of the 11th Annual Global Trade Analysis Project Conference: 'Future of Global Economy'. (pp. 1 - 28).
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Rae, AN., Strutt, A., & Cassells, SM.(2008). Towards analysis of sustainable export-oriented agriculture: Exploring land-use data and CGE modelling in New Zealand. . Helsinki, Finland
[Conference Paper]Authored by: Cassells, S.
Cassells, SM. (2007, November). Beginning the discussion on modelling land use change for GHG mitigation. Presented at Environmental and Resource Economics Early-Career Researcher Workshop (E-CReW 2007). Charles Sturt University, Bathurst, NSW, Australia.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM. (2007, September). The economic impact of waste legislation. Presented at Waste Minimisation Legislation Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM. (2007). Extended producer responsibility: Panacea for the waste problem?. In A. Kungolos, K. Aravossis, A. Karagiannidis, & P. Samaras (Eds.) Proceedings of SECOTOX Conference and the International Conference on Environmental Management, Engineering, Planning and Economics. (pp. 2773 - 2778).
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
Cassells, SM. (2007, June). Extended producer responsibility: Panacea for the waste problem?. Presented at SECOTOX Conference and the International Conference on Environmental Management Engineering, Planning and Economics. Skiathos, Greece.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM.(2006). Discussant: 'Linking foreign direct investment and economic growth'. . Auckland, NZ
[Conference Other]Authored by: Cassells, S.
Cassells, SM. (2005). Management of end-of-life vehicles: Lessons learned from Europe for the New Zealand situation. WasteMINZ 17th Annual Conference. (pp. unpaged). http://www.wasteminz.org.nz/
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
Cassells, SM. (2005, November). Management of end-of-life vehicles: Lessons learned from Europe for the New Zealand situation. Presented at 17th Annual Waste Management Institute of New Zealand Conference. Rotorua, NZ.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., Holland, JD., & Meister, AD. (2005, May). Abandoned vehicles in New Zealand: Cause, cost and clean-up. Presented at Waste: The Social Context. Edmonton, AB.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., Holland, J., & Meister, AD. (2005). Abandoned vehicles in New Zealand: Cause, cost and clean-up. Waste: The Social Context. (pp. 115 - 124). Edmonton, AB
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Cassells, SM. (2005). Management of end-of-life vehicles: Lessons learned from Europe for the New Zealand situation. WasteMINZ Annual Conference: Conference papers 2005. (pp. 1 - 13). Auckland, NZ: WasteMINZ 17th Annual Conference
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
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Cassells, SM. (2000, July). Cost and trade impacts of environmental regulations: Effluent control and the New Zealand dairy sector. Presented at 6th Annual New Zealand Agricultural and Economics Society Conference. Blenheim, NZ.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., & Meister, AD. (2000). Cost and trade impacts of environmental regulations: Effluent control and the New Zealand dairy sector. Papers presented to the New Zealand Agricultural and Resource Economics Society Sixth Annual Conference. (pp. 167 - 175). Canterbury, NZ
[Conference Paper in Published Proceedings]Authored by: Cassells, S.
Cassells, SM., Meister, AD., & Rae, AN. (2000, January). The cost and trade impacts of environmental regulations: Effluent control and the New Zealand dairy sector. Presented at 44th Annual Australian Agricultural and Resource Economics Society Conference. University of Sydney, Sydney, NSW.
[Conference Oral Presentation]Authored by: Cassells, S.
Cassells, SM., Meister, AD., & Rae, AN. (2000). The cost and trade impacts of environmental regulations: Effluent control and the New Zealand dairy sector. AARES 2000 Sydney: Australian Agricultural and Resource Economics Society 44th Annual Conference. (pp. unpaged). Sydney, NSW
[Conference Paper in Published Proceedings]Authored by: Cassells, S.

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Other

1.Vu Ngoc Chau, ., Cassells, SM., & Holland, J. (2014, February). Measuring direct losses to rice production from extreme flood events in Quang Nam province, Vietnam.. In The Australian Agricultural and Resource Economics Society's 58th Annual Conference, Port Macquarie NSW. 4-7 February 2014.
[Oral Presentation]Authored by: Cassells, S.
Read Abstract: abstract icon
Cassells, SM. (2009, February). An overview of the New Zealand automobile recycling industry as shaped by legislation & the market.. In The 5th study meeting on Comparison of Automobile Recycling Systems in Asia and the Pacific. Presented at Tokyo, Japan.
[Oral Presentation]Authored by: Cassells, S.
Cassells, SM. (2008, September). Barriers and Benefits of ISO 14001 adoption for New Zealand SMEs. In Invited attendees from Government Departments and the private sector. Presented at Ministry of Economic Development.
[Oral Presentation]Authored by: Cassells, S.
Cassells, SM. (2008, August). Exploring barriers and benefits of ISO 14001 adoption for New Zealand SMEs. In Sixth Symposium of the New Zealand Centre for SME Research. Presented at Massey University, Wellington, New Zealand.
[Oral Presentation]Authored by: Cassells, S.
Cassells, SM. (2007). Rust bucket today, a bridge tomorrow. (pp. News - 14).
[Other]Authored by: Cassells, S.

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Cassells, SM. (2006). Dumping cars.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Dumping cars costs millions.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Dead vehicles cost New Zealand dollars and reputation says researcher.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). End-of-road disposal surcharge mooted.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Hidden costs of dump-a-wreck.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Vehicle dumping a problem in Mid Canterbury.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Abandoned vehicles cost millions. (pp. 7 - 7).
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Examining the environmental cost of dead vehicles.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Dumped cars cost public.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Free fuel limits dumping of vehicles.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Free fuel limits dumping of vehicles.
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Toward sound management of end-of-life vehicles in New Zealand. Massey University, Department of Applied and International Economics
[Other]Authored by: Cassells, S.
Cassells, SM. (2004). Toward sound management of end-of-life vehicles in New Zealand. Massey University, Department of Finance, Banking and Property
[Other]Authored by: Cassells, S.
Cassells, SM. (2003, October). Abandoned vehicles: Who should pay for them?. : New Zealand Secondary School Economics Teachers Development Programme.
[Oral Presentation]Authored by: Cassells, S.
Cassells, SM. (2002, February). New Zealand dairy sector nitrate control and its implications on trade. : horizons.mw Nitrate Workshop.
[Oral Presentation]Authored by: Cassells, S.
Cassells, SM.End of life vehicles. Television New Zealand
[Other]Authored by: Cassells, S.
Cassells, SM.End of life vehicles. Television New Zealand
[Other]Authored by: Cassells, S.
Cassells, SM.Dumped vehicles cost millions. Radio Network
[Other]Authored by: Cassells, S.
Cassells, SM.Abandoned vehicle study. Radio New Zealand
[Other]Authored by: Cassells, S.
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Teaching and Supervision

Courses Coordinated

  • 178.250 Contemporary Economic Issues
  • 178.360 Environmental Economics
  • 178.742 Environmental Economics for Non-Economists
Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 2 2

Current Doctoral Supervision

Co-supervisor of:

  • Alexandra Egan - Doctor of Philosophy
    Direct Economic Losses of Oil Spills in Populated and Remote Locations within New Zealand
  • Elham Shokri - Doctor of Philosophy
    Perceived adaptive capacity of New Zealand dairy farmers in the face of policy and economic volatility.

Completed Doctoral Supervision

Co-supervisor of:

  • 2015 - Camila Reyes Santolalla - Doctor of Philosophy
    A Rapid Evaluation Method to Improve Project Decision-Making with Natural Resources
  • 2014 - Ngoc Chau Vu - Doctor of Philosophy
    Assessing the impacts of extreme floods on agriculture in Vietnam: Quang Nam case study