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Associate Professor Ian Goodwin

Associate Professor

School of Humanities Media and Creative Comm

After gaining a PhD in Cultural Studies at the University of Birmingham (UK) in 2003, I moved to Auckland (NZ) where I taught in the Communication Studies programme at Auckland University of Technology. In 2007 I moved to Massey University to take up a lectureship in the School of English and Media Studies. I work on the Massey Wellington campus, where I have supervised several post-graduate students from BA (Hons) to PhD level and where I teach several undergraduate courses in the Bachelor of Communications.

Research Expertise

Research Interests

With a background in cultural studies my research is wide ranging and often inter-disciplinary, yet centres on understanding the societal changes associated with the rise of digital media technologies. I am interested in exploring intersections between contemporary media forms, identity politics, popular culture, activism, citizenship, media policy, consumption, health and well-being, and space/place.

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102): Consumption and Everyday Life (200203): Cultural Studies (200200): Cultural Theory (200204): Culture, Gender, Sexuality (200205): Languages, Communication And Culture (200000): Media Studies (200104)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 5

Research Outputs

Journal

Lyons, AC., Goodwin, I., Carah, N., Young, J., Moewaka Barnes, A., & McCreanor, T. (2022). Limbic platform capitalism: understanding the contemporary marketing of health-demoting products on social media. Addiction Research and Theory.
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, A.
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Goodwin, I. (2022). Programmatic alcohol advertising, social media and public health: Algorithms, automated challenges to regulation, and the failure of public oversight. International Journal of Drug Policy. 109
[Journal article]Authored by: Goodwin, I.
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Lyons, AC., Goodwin, I., Griffin, C., McCreanor, T., & Moewaka Barnes, H. (2016). Facebook and the Fun of Drinking Photos: Reproducing Gendered Regimes of Power. Social Media and Society. 2(4)
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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10
Goodwin, I., Griffin, C., Lyons, A., McCreanor, T., & Moewaka Barnes, H. (2016). Precarious Popularity: Facebook Drinking Photos, the Attention Economy, and the Regime of the Branded Self. Social Media and Society. 2(1)
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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Moewaka Barnes, H., McCreanor, T., Goodwin, I., Lyons, A., Griffin, C., & Hutton, F. (2016). Alcohol and social media: drinking and drunkenness while online. Critical Public Health. 26(1), 62-76
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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McCreanor, T., Lyons, A., Moewaka Barnes, H., Hutton, F., Goodwin, I., & Griffin, C. (2016). ‘Drink a 12 box before you go’: pre-loading among young people in Aotearoa New Zealand. Kotuitui. 11(1), 36-46
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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16
Tonks, A., Lyons, AC., & Goodwin, I. (2015). Researching Online Visual Displays on Social Networking Sites: Methodologies and Meanings. Qualitative Research in Psychology. 12(3), 326-339
[Journal article]Authored by: Goodwin, I.
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Hebden, R., Lyons, AC., Goodwin, I., & McCreanor, T. (2015). "when You Add Alcohol, It Gets That Much Better": University Students, Alcohol Consumption, and Online Drinking Cultures. Journal of Drug Issues. 45(2), 214-226
[Journal article]Authored by: Goodwin, I., Hebden, R., McCreanor, T.
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Lyons, AC., Goodwin, I., McCreanor, T., & Griffin, C. (2015). Social networking and young adults' drinking practices: Innovative qualitative methods for health behavior research. Health Psychology. 34(4), 293-302
[Journal article]Authored by: Goodwin, I., McCreanor, T.
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31
Niland, P., Lyons, AC., Goodwin, I., & Hutton, F. (2015). Friendship work on facebook: Young adults' understandings and practices of friendship. Journal of Community and Applied Social Psychology. 25(2), 123-137
[Journal article]Authored by: Goodwin, I.
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11
Lyons, AC., McCreanor, T., Goodwin, I., Griffin, C., Hutton, F., Moewaka Barnes, H., . . . Vroman, K. (2014). Young adult drinking cultures in Aotearoa New Zealand. Sites: A Journal of Social Anthropology and Cultural Studies. 11(2), 78-102 Retrieved from https://sites.otago.ac.nz/Sites/about
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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Niland, P., Lyons, AC., Goodwin, I., & Hutton, F. (2014). 'See it doesn't look pretty does it?' Young adults' airbrushed drinking practices on Facebook. Psychology and Health. 29(8), 877-895
[Journal article]Authored by: Goodwin, I.
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Goodwin, I., Lyons, AC., & Stephens, C. (2014). Critiquing the heteronormativity of the banal citizen in New Zealand's mediated civil union debate. Gender, Place and Culture. 21(7), 813-833
[Journal article]Authored by: Goodwin, I., Stephens, C.
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Niland, P., Lyons, AC., Goodwin, I., & Hutton, F. (2013). "Everyone can loosen up and get a bit of a buzz on": Young adults, alcohol and friendship practices. International Journal of Drug Policy. 24(6), 530-537
[Journal article]Authored by: Goodwin, I.
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McCreanor, T., Lyons, A., Griffin, C., Goodwin, I., Moewaka Barnes, H., & Hutton, F. (2013). Youth drinking cultures, social networking and alcohol marketing: Implications for public health. Critical Public Health. 23(1), 110-120
[Journal article]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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Goodwin, I. (2012). Theorizing community as discourse in community informatics: "resistant identities" and contested technologies. Communication and Critical/ Cultural Studies. 9(1), 47-66
[Journal article]Authored by: Goodwin, I.
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Goodwin, I. (2011). Power to the People? Web 2.0, Facebook, and DIY Cultural Citizenship in Aotearoa New Zealand. New Zealand Journal of Media Studies (Online). 12(2), 110-134 Retrieved from http://www.nzmediastudies.org.nz/index.php
[Journal article]Authored by: Goodwin, I.
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Smith, P., Smith, N., Sherman, K., Kripalani, K., Goodwin, I., Crothers, C., . . . Bell, A. (2008). The internet: Social and demographic impacts in Aotearoa New Zealand. Observatorio (OBS*). 2(3), 307-330
[Journal article]Authored by: Goodwin, I.
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Goodwin, I. (2008). Community informatics, local community and conflict: Investigating under-researched elements of a developing field of study. Convergence. 14(4), 419-437
[Journal article]Authored by: Goodwin, I.
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6
Goodwin, I. (2007). New Zealand's digital strategy: A bright digital future for us all?. Communication Journal of New Zealand // He Kohinga Korero. 8(1), 77-88
[Journal article]Authored by: Goodwin, I.
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Goodwin, I. (2007). Community informatics and the local state in the UK: Facilitating or assimilating an agenda for change?. Information Communication and Society. 10(2), 194-218
[Journal article]Authored by: Goodwin, I.
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8
Goodwin, I. (2005). The Internet, Organisational Change and Community Engagement: The Case of Birmingham City Council. Prometheus: critical studies in innovation. 23(4), 367-384
[Journal article]Authored by: Goodwin, I.
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Goodwin, I., & Spittle, S. (2002). The European Union and the Information Society: Discourse, Power and Policy. New Media and Society. 4(2), 225-249
[Journal article]Authored by: Goodwin, I.
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Book

Lyons, A., & Goodwin, I. (2021). Young adults and online drinking identities. In R. Cooke, D. Conroy, EL. Davies, MS. Hagger, & RO. de Visser (Eds.) The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption. (pp. 255 - 272). : Palgrave Macmillan
[Chapter]Authored by: Goodwin, I.
Goodwin, I., & Lyons, A. (2019). Social media and young adults’ drinking cultures: Research themes, technological developments and key emerging concepts. In Young Adult Drinking Styles: Current Perspectives on Research, Policy and Practice. (pp. 133 - 152).
[Chapter]Authored by: Goodwin, I.
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4
Lyons, AC., McCreanor, T., Goodwin, I., & Barnes, HM. (2017). Introduction to youth drinking cultures in a digital world. (pp. 1 - 11).
[Chapter]Authored by: Goodwin, I., McCreanor, T.
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Goodwin, I., & Griffin, C. (2017). Neoliberalism, alcohol and identity: A symptomatic reading of young people's drinking cultures in a digital world. In Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication. (pp. 15 - 30).
[Chapter]Authored by: Goodwin, I.
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McCreanor, TN., Moewaka Barnes, H., Lyons, A., & Goodwin, I. (2017). Digital alcohol marketing and the public good: Industry, research and ethics. In Youth Drinking Cultures in a Digital World: Alcohol, social media and cultures of intoxication. (pp. 230 - 241). : Routledge
[Chapter]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.

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Lyons, A., McCreanor, T., Goodwin, I., & Moewaka Barnes, H. (Eds.) (2017). Youth drinking cultures in a digital world. Oxford, United Kingdom: Taylor and Francis
[Edited Book]Authored by: McCreanor, T.Edited by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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Goodwin, I., Griffin, C., Lyons, A., & McCreanor, T. (2017). Beyond ‘the profile’: Multiple qualitative methods for researching facebook drinking cultures. In Studying Digital Media Audiences: Perspectives from Australasia. (pp. 133 - 149).
[Chapter]Authored by: Goodwin, I., McCreanor, T.
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1
Goodwin, I., Lyons, A., Griffin, C., & McCreanor, T. (2014). Ending up online: Interrogating mediated youth drinking cultures. In Mediated Youth Cultures: The Internet, Belonging and New Cultural Configurations. (pp. 59 - 74).
[Chapter]Authored by: Goodwin, I., McCreanor, T.
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8
Goodwin, I. (2010). Evaluating community informatics as a means for local democratic renewal. In Understanding Community Media. (pp. 106 - 115).
[Chapter]Authored by: Goodwin, I.
Goodwin, I., Smith, N., Sherman, K., Crothers, C., Billot, J., & Smith, P. (2009). Internet use in New Zealand: Implications for social change. In G. Cardose, A. Cheong, & J. Cole (Eds.) World Wide Internet: Changing Societies, Economies and Cultures. (pp. 624 - 655). Macau, China: University of Macau
[Chapter]Authored by: Goodwin, I.

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Report

Lyons, AC., McCreanor, T., Hutton, F., Goodwin, I., Moewaka Barnes, H., Griffin, C., . . . Samu, L.(2014). Flaunting it on facebook: Young adults, drinking cultures and the cult of celebrity. Wellington, NZ: School of Psychology
[Technical Report]Authored by: Goodwin, I.
Smith, P., Smith, N., Sherman, K., Goodwin, I., Crothers, C., Billot, J., . . . Bell, A. (2010). World Internet Project New Zealand: The Internet in New Zealand 2009.
[Commissioned Report]Authored by: Goodwin, I.
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Bell, A., Crothers, C., Goodwin, I., Kripalani, K., Sherman, K., & Smith, P. (2008). World Internet Project, The Internet in New Zealand 2007: Final report.
[Commissioned Report]Authored by: Goodwin, I.
Bell, A., Billot, J., Crothers, C., Goodwin, I., Kripalani, K., Sherman, K., . . . Smith, P. (2008). World internet project international comparisons 2008: Highlights from a New Zealand perspective.
[Commissioned Report]Authored by: Goodwin, I.
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Conference

Goodwin, I. (2022, December). Regulating Global Social Media Platforms in the Public Interest: Addressing the Challenge of ‘Algorithmic Sovereignty’. Presented at Sociological Association of Aotearoa New Zealand Conference: Now What? Reimagining Hope, 'Truth' and Equality. Massey University, Auckland.
[Conference Oral Presentation]Authored by: Goodwin, I.
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Goodwin, I. (2022, May). No Time for Politics: The Christchurch Call and the Challenges of Regulating Algorithmic Automation. Presented at Democracy, Social Media and Security in Aotearoa. Massey University, Wellington, Online Conference.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I. (2020, February). Harmful Commodities Industries and the Online World. Presented at Otago Public Health Summer School - The Harmful Commodities Industries: Joining the Dots between Alcohol, Gambling, Junk Food and Tobacco. Otago University, Wellington.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I. (2019, November). Effective Regulation of Alcohol Marketing on Social Media? Towards a Health Politics of Data and Platforms. Presented at 17th Dangerous Consumptions Colloquium. University of New South Wales.
[Conference Oral Presentation]Authored by: Goodwin, I.
Lyons, AC., McCreanor, T., Moewaka Barnes, H., Hutton, F., Goodwin, I., & Griffin, C. (2015, June). Preparing the body: Gender, Facebook and preloading practices among young New Zealand adults. Presented at Drinking Studies Network Conference: New Directions in Drinking Studies. University of Leicester, Leicester, United Kingdom.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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Griffin, C., Lyons, A., Goodwin, I., Mccreanor, T., OCarroll, A., Niland, P., . . . Samu, L.(2015, March). Young adults social media alcohol marketing and the culture of intoxication in Aotearoa New Zealand. .
[Conference]Authored by: Goodwin, I., McCreanor, T.Contributed to by: McCreanor, T.
Lyons, A., McCreanor, T., Moewaka Barnes, H., Hutton, F., Goodwin, I., & Griffin, C. (2014, December). Pre-loading practices and gender identities in young adults.. Presented at 12th Dangerous Consumptions Colloquium. University of Queensland, Brisbane, Australia.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
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Griffin, C., Lyons, AC., Goodwin, I., Mccreanor, T., Niland, P., O'Caroll, D., . . . Samu, L. (2014, June). Young adults, social media alcohol marketing and the culture of intoxication in Aotearoa (New Zealand).. Presented at 40th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society. Torino, Italy.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T.
McCreanor, T., Moewaka Barnes, H., Goodwin, I., Lyons, A., Griffin, C., & Hutton, F. (2014, June). Alcohol use online: Challenges for policy and prevention.. Presented at 40th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society. Torino, Italy.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T., Moewaka Barnes, H.
Goodwin, I., Griffin, C., Lyons, AC., McCreanor, T., & Moewaka Barnes, H. (2014, December). Precarious Popularity: Exploring Young People’s Accounts of Facebook Drinking Photos. Presented at 12th Dangerous Consumptions Colloquium (University of Queensland). Brisbane, Australia.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I. (2014, October). Precarious Popularity: Facebook Drinking Photos, (In)visibility and the New Regime of the Self. Presented at Media Ubiquity: Spaces, Places and Networks (University of Auckland). Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
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Goodwin, I., Lyons, A., Griffin, C., & McCreanor, T. (2014, April). Beyond ‘The Profile’: Multiple Methods in Facebook Research. Presented at Australasian Audience Research Symposium (University of New South Wales). Sydney, Australia.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T.
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Griffin, C., Lyons, AC., Goodwin, I., McCreanor, T., Niland, P., O'Caroll, D., . . . Samu, L. (2013, June). Snap/Star: Celebritising the self, young adults, social media and the culture of intoxication in Aotearoa New Zealand.. Presented at ‘Under Control? Alcohol and Drug Regulation Past and Present’. London School of Hygiene and Tropical Medicine, London UK.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T.
Tonks, A., Lyons, A., & Goodwin, I. (2013, July). Student drinking cultures on Facebook: The importance of photos, friendships and shared meanings. Presented at International Society of Critical Health Psychology 8th Biennial Conference. University of Bradford, Bradford, United Kingdom.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I., Lyons, A., Griffin, C., & McCreanor, T. (2013, September). Ending Up Online: Investigating Self-Branding and Everyday 'Celebritisation' in Mediated Youth Drinking Cultures. Presented at Social Media: The 4th Transforming Audiences Conference. London, UK.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T.
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Tonks, A., Lyons, A., & Goodwin, I. (2012). Photos on Facebook: Their Role in Drinking Cultures and Friendship for New Zealand Young Adults. In PSYCHOLOGY & HEALTH Vol. 27 (pp. 130 - 130). : TAYLOR & FRANCIS LTD
[Conference Abstract]Authored by: Goodwin, I.
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Lyons, A., Goodwin, I., Niland, P., Hebden, R., Pedersen, M., & McCreanor, T. (2012). Mixing alcohol and social media: Young adults and drinking cultures. In PSYCHOLOGY & HEALTH Vol. 27 (pp. 82 - 82). : TAYLOR & FRANCIS LTD
[Conference Abstract]Authored by: Goodwin, I., McCreanor, T.
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Hebden, R., Goodwin, I., Lyons, AC., & McCreanor, T. (2011, September). User experiences of Facebook and online alcohol marketing: Social life as commercialised consumption. Presented at Journalism Media and Democracy Conference 2011: Political economy of communication. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T.
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Lyons, AC., Pedersen, M., Goodwin, I., & Griffin, C. (2011, April). Drunken celebrities new media and young adults drinking cultures. Presented at International Society of Critical Health Psychology 7th Biennial Conference: Advancing critical perspectives on health and health care. Adelaide, SA, Australia.
[Conference Oral Presentation]Authored by: Goodwin, I.
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McCreanor, T., Hebden, R., Lyons, AC., & Goodwin, I. (2011, April). Students drinking cultures, social networking and online alcohol advertising. Presented at International Society of Critical Health Psychology 7th Biennial Conference: Advancing critical perspectives for health and health care. Adelaide, SA, Australia.
[Conference Oral Presentation]Authored by: Goodwin, I., McCreanor, T.
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Lyons, AC., Pedersen, M., Goodwin, I., & Griffin, C. (2011, April). Drunken celebrities, new media and young adults' drinking cultures. Presented at 7th Biennial Conference International Society of Critical Health Psychology 7th Biennial Conference: Advancing critical perspectives for health and health care. Adelaide, SA, Australia.
[Conference Oral Presentation]Authored by: Goodwin, I.
Peace, R., & Goodwin, I. (2010, December). A politics of presence: Signifying home in the built landscape of Auckland's Chinese shopping precincts. Presented at The 2010 Pathways Circuits and Crossroads Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I., & Peace, R. (2010, July). Investigating evidence of migrant integration in the linguistic landscapes of Auckland: A digital photographic analysis. Presented at New Zealand Geographical Society (with the Institute of Australian Geographers) Conference. Christchurch, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
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Goodwin, I. (2010, June). Interrogating mediated youth drinking cultures: Locating and studying the digital 'audience'. Presented at University of Waikato Audience Research Symposium. Viewers, Navigators and Users: Researching Contemporary Audiences. University of Waikato, Hamilton, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
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Lyons, A., Goodwin, I., Griffin, C., & Pedersen, M. (2010). Drunken celebrities, new media and young women's drinking cultures. In PSYCHOLOGY & HEALTH Vol. 25 (pp. 55 - 55). : TAYLOR & FRANCIS LTD
[Conference Abstract]Authored by: Goodwin, I.
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Goodwin, I. (2010, September). Social networking sites, civic engagement and the public sphere: A critical appraisal. Presented at Centre for Journalism, Media and Democracy 2010 Conference: Media, Democracy, and the Public Sphere. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
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Peace, R., & Goodwin, I. (2009). Linguistic landscapes: Migration and Metropolitan Auckland. Poster session presented at the meeting of Sociological Association of Aotearoa New Zealand Conference: Crunch Times. Palmerston North, New Zealand
[Conference Poster]Authored by: Goodwin, I.
Bell, A., Crothers, C., Goodwin, I., Kripalani, K., Sherman, K., & Smith, P. (2008, July). Young New Zealanders' internet socialising and safety. Presented at Netsafe Conference 08. Queenstown, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
Sherman, K., Goodwin, I., & Crothers, C. (2008, October). New Zealand social networking: Generational differences. Presented at Oxford Internet Institute (UK) Panel: Global Research on Digital Divides, Association of Internet Reseachers, Internet Research 9.0: Rethinking Community, Rethinking Place. Copenhagen, Denmark.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I. (2007, August). New Zealand's digital future: A culturally diverse, socially inclusive, economically vibrant nation?. Presented at Te Whainga Aronui The Council for Humanities Congress. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Goodwin, I.
Goodwin, I.(2006). Conflict and community informatics in Moseley: Social struggle over online space in the 'reinvigoration' of local community. Paper presented at the meeting of Association of Internet Researchers, Internet Research 7.0: Internet Convergences. Bisbane, QLD, Australia
[Conference Paper]Authored by: Goodwin, I.
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Other

Goodwin, I. (2009, October). 'Community' as discourse in the social construction of the internet. In School of English, Film, Theatre and Media Studies Research Seminar Series. Presented at Victoria University, Wellington, New Zealand.
[Oral Presentation]Authored by: Goodwin, I.
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Goodwin, I. (2007). Having it all is a dubious call: The digital strategy and our digital future. Presented at Auckland University of Technology. Auckland, New Zealand.
[Oral Presentation]Authored by: Goodwin, I.

Teaching and Supervision

Courses Coordinated

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 3 0
Co-supervisor 1 1

Current Doctoral Supervision

Main Supervisor of:

  • Lisa Vonk - Doctor of Philosophy
    Ageing in the smart place: The impact of networked, digital technologies on the community care relationship.
  • Amanda Bastos Mareschi Aggio - Doctor of Philosophy
    YouTube's Modulatory Apparatus: Children's participation in the YouTube's political economy
  • Ross Hebden - Doctor of Philosophy
    Embedded Commercial Technologies: The role of smartphones and alcohol marketing in young adult drinking cultures

Co-supervisor of:

  • Milan Maric - Doctor of Philosophy
    The evolving aesthetics of the moving image in vertical video online

Completed Doctoral Supervision

Co-supervisor of:

  • 2014 - Patricia Niland - Doctor of Philosophy
    Young adults' friendships: Over a network, over a drink